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Modernity, Technology, and Digitalization. Three terms but single orientation when we talk about the Internet. And when the Internet is talked about, Google tops the conversation. Google loves grabbing user attention. And so it keeps experimenting with its algorithms and is a frequent runner in the line of testing and updating something or the other. It isn't something new that Google search engine is used for browsing the information and products. But, the new thing is that Google has implemented the product card in the SERP and also some click-triggered buttons. You might be aware that nowadays people tend to compare prices for the product over different online stores before they make a purchase. Earlier, when any such query was made, Google used to show the search result cards from different platforms. Now, Google shows a separate shopping product card on the right panel of the search window. For any product you search, you will see the product card appearing on the right of your screen. The product card contains reviews, shop button, product details, and variants if any.

Google always tries its best to make Google search easy and helpful for its audience. Whether you're searching for any information or buying any product on the internet, Google reduces your efforts as much as possible. As tweeted by Google SearchLiaison‏,

It came with a big-blow when search engine giant Google removed 'view image' tab and 'search by image' tab from its image search page. Now, the world will experience Google update image search in their results! Well, this took place when Google allowed the user of the Getty images to use their images without their permission, copyrighted image or giving credit to them. In support of this, Google and Getty's image signed a deal after which Getty images inboxed their contributors and patrons about their dropping off a complaint from the European Commission.

If yes, then we believe to boost conversion rate and ROI and to understand the complete working of Google Ads Hacks, a blog is not enough. But, knowing the latest Google Ads Hacks in PPC, in a simplistic way, might help you. There are chances that if you're already engrossed in research for Google Ads Hacks, you might have seen and overlooked some of the simple hacks listed. But, we will help you to effectively use those techniques in a unique way to boost ROI and conversion rate simultaneously. The best thing about these hacks is that they are specially crafted to meet the above mentioned common goals of every marketer whether he is running an online business or is a retailer.

Obviously! Google is trying to surprise us with every new morning. It has been the end of the month and the thrill is as fresh as beautiful February mornings. Every morning in this month, when I checked the latest news and trends, I just somehow wished to be served with something new from Google along with my morning tea. And Google also continued serving me the sizzling hot trends quite regularly. Well, I got occupied in researching and so this blog got delayed but I wanted to be sure before I share it with you guys. Favicon is a 16×16 pixel icon or image (usually .png type)of the logo, the first letter of the business name or the generic image that refers to your business identity. This is placed in the root directory of the website under the file favicon.ico. Favicon is the small icon that you see in the title tab or along the feeds in the DuckDuckGo browser, or while you are searching for any link in the Chrome History.

Well, John Muller from Google announced a day ago that Google has completely dislodged "rel=prev/next" markup a few years back but didn't inform anyone till date(21st March 2019).

Ever since Google has started experimenting with its algorithms, it has become a dire need for developers to lay special emphasis on how Google external keywords can play a vital role here. Being a digital marketing enthusiast, we should know how keyword placement can keep your website safe on the search results.

Google released bucket full of the updates in the concluding week of January & love-stricken first week of February on. Well, you must be thinking what the hell I'm talking about. I am talking about Google and the updation it has come forth. It has got improved tools through which any advertiser or any techie will manage easily.

Gosh! There has been so much of buzz to what will happen and when. Now, it has Finally Happened! MOZ implemented it's newly updated DA metric on March 5, 2019, as announced in Feb 2019. With the implementation of the Domain Authority 2.0 metric, MOZ clearly stated to consider this as a relative metric. DA 2.0 works on the machine learning based model. It provides predictive scores for domains. Higher the score, higher the chance to rank in Google SERP. But, this does not signify in any case that the Domain Authority is a ranking factor. Domain Authority is only used by one domain to outrank the other. Domain Authority works in correlation with the Search Rankings.