E-marketing

Loyal ecommerce shoppers often like to set up an account with etailers they visit frequently. This means that how you set up the "My Account" page can be important. In terms of design and usability, it is important to cater to your ecommerce shoppers. All of the examples below are the My Account pages for various etailers. Each represents the first thing that comes up when the My Account selection is made on an ecommerce Web site.

Many good ecommerce Web sites know that the product details page can have a material say in whether customers stick around - and even whether they come back. Customers like to learn as much as possible about a product before buying, and product details pages can allow customer to explore a product.

In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn't always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it's a good thing to send a "welcome" email. And not just because I had to register on 36 Web sites in order to get the 20 examples I provide here.

One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.

report of a customer research on e-shops.

One of the most important elements of your ecommerce Web site is the checkout page. This is the first page from the cart, basket or bag (or whatever you call it on your site) after you offer the option to "check out."

Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that we like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can't buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.

Over at The Email Wars, there is an interesting post about personalized links in ecommerce emails. Instead of linking to the relevant email topic, many times an ecommerce marketing email will simply send me to a homepage, or a broad category page.

One of the more popular features with customers on many ecommerce Web sites is "customer reviews." They allow insight into products and help consumers feel more comfortable making purchases. There are several ways online customer reviews are implemented on ecommerce Web sites, some better than others. In this post we look at how different retailers implement reviews.

What does that page look like just before you "confirm" or "finalize" an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.

a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data.

a good round up of when to make people fill in a form before having a full account on your website - gradual engagement

Not too long ago, I did a post on "Welcome" emails. Since I had to sign up for all those accounts - and newsletters - it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.

how to use linked in for headhunting

Building a viral website is very important now days specially in the web 2.0 space. At one time blogs, forums, and other forms of social networking was not such a big deal on the internet like it is today which granted don't take me the wrong way a lot of people used computers in the early days for networking, but not like today.