Price Guarantees: No Substitute for A Unique Value Proposition | Get Elastic - 0 views
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Frederik Van Zande on 07 Apr 09Though I'd never recommend "lowest prices" as a unique selling proposition, I notice many retailers use a Price Match Guarantee or even a 110% Guarantee to convince customers to purchase from them and not the competition. I'd venture to say Price Guarantees are becoming "Ubiquitous Value Propositions" rather than unique!