Reducing Size and Color Uncertainty in Product Photos | Get Elastic - 0 views
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Frederik Van Zande on 22 Sep 09Shopping online is risky. Customers rely on relatively small, 2-D product images or sometimes video to get an idea of the actual 3D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other attribute than what was perceived from the image. If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. This wary customer needs more trust-builders to convert. Common concerns include sizing and color fears.