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Every man, woman and child on the planet using micro-blogging site Twitter for a century. For many people that may sound like a vision of hell, but for watchers of the tremendous growth of digital communications it is a neat way of presenting the sheer scale of the so-called digital universe.

the growing desire of corporations and governments to know and store ever more data about everyone

experts estimate that all human language used since the dawn of time would take up about 5,000 petabytes if stored in digital form, which is less than 1% of the digital content created since someone first switched on a computer.

The great turning points occur when new, more complex energy regimes converge with communications revolutions, fundamentally altering human consciousness in the process. This happened in the late 18th century, when coal and steam power ushered in the industrial age. Print technology was vastly improved and became the medium to organise myriad new activities. It also changed the wiring of the human brain, leading to a great shift from theological to ideological consciousness. Enlightenment philosophers - with some exceptions - peered into the psyche and saw a rational creature obsessed with autonomy and driven by the desire to acquire property and wealth.Today, we are on the verge of another seismic shift. Distributed information and communication technologies are converging with distributed renewable energies, creating the infrastructure for a third industrial revolution. Over the next 40 years, millions of buildings will be overhauled to collect the surrounding renewable energies. These energies will be stored in the form of hydrogen and any surplus electricity will be shared over continental inter-grids managed by internet technologies. People will generate their own energy, just as they now create their own information and, as with information, share it with millions of others.

the early stages of a transformation from ideological consciousness to biosphere consciousness

This new understanding goes hand-in-hand with discoveries in evolutionary biology, neuro-cognitive science and child development that reveal that human beings are biologically predisposed to be empathic.

many think that resistance is futile

Ballard was a brilliant futurist and his dystopian novels and short stories anticipated the 80s cyberpunk of William Gibson, exploring with a twisted sense of humor what Jean Lyotard famously dubbed in 1979 The Postmodern Condition: a state of ideological, scientific, personal, and social disintegration under the reign of a technocratic, hypercapitalist, “computerized society.” Ballard had his own term for it: “media landscape,” and his dark visions of the future often correspond to the virtual world we inhabit today.

Ballard made several disturbingly accurate predictions in interviews he gave over the decades (collected in a book titled Extreme Metaphors)

he gave an interview to I-D magazine in which he predicted the internet as “invisible streams of data pulsing down lines to produce an invisible loom of world commerce and information.” This may not seem especially prescient (see, for example, E.M. Forster’s 1909 “The Machine Stops” for a chilling futuristic scenario much further ahead of its time). But Ballard went on to describe in detail the rise of the Youtube celebrity: Every home will be transformed into its own TV studio. We'll all be simultaneously actor, director and screenwriter in our own soap opera. People will start screening themselves. They will become their own TV programmes.

The effectiveness of psychographic targeting is one bet being made by an increasing number of media companies when it comes to interrupting your viewing experience with advertising messages.

“Across the board, articles that were in top emotional categories, such as love, sadness and fear, performed significantly better than articles that were not.”

ESPN and USA Today are also using psychographic rather than demographic targeting to sell to advertisers, including in ESPN’s case, the decision to not show you advertising at all if your team is losing.

The Information World War has already been going on for several years. We called the opening skirmishes “media manipulation” and “hoaxes”, assuming that we were dealing with ideological pranksters doing it for the lulz (and that lulz were harmless). In reality, the combatants are professional, state-employed cyberwarriors and seasoned amateur guerrillas pursuing very well-defined objectives with military precision and specialized tools. Each type of combatant brings a different mental model to the conflict, but uses the same set of tools.

There are also small but highly-skilled cadres of ideologically-motivated shitposters whose skill at information warfare is matched only by their fundamental incomprehension of the real damage they’re unleashing for lulz. A subset of these are conspiratorial — committed truthers who were previously limited to chatter on obscure message boards until social platform scaffolding and inadvertently-sociopathic algorithms facilitated their evolution into leaderless cults able to spread a gospel with ease.

There’s very little incentive not to try everything: this is a revolution that is being A/B tested.

There are ways to defang Chrome, which is much more complicated than just using “Incognito Mode.” But it’s much easier to switch to a browser not owned by an advertising company.

should Google be able to insert its services between yourself and your search target? What would we say if, say, 'Google University' offered to book courses with selected partners to people searching 'learn philosophy'? What about job search firms?

speech in the most extreme manosphere groups on Reddit, known as subreddits, was far more hateful than the speech of a random sample of Reddit users, and more on the wavelength of fringe far-right hate groups like those that frequent the social network Gab. And it’s getting worse. Over time the toxicity score has risen across all manosphere forums.