like a house fire that rips through a family's prized possessions, when someone loses their digital goods to a computer crash, they can be devastated.
Kelly Chessen, a 36-year-old former suicide hotline counsellor with a soothing voice and reassuring personality, is Drive Savers official "data crisis counsellor".
Part-psychiatrist and part-tech enthusiast, Ms Chessen's role is to try to calm people down when they lose their digital possessions to failed drives.
Ms Chessen says some people have gone as far as to threaten suicide over their lost digital possessions and data.
"It's usually indirect threats like, 'I'm not sure what I'm going to do if I can't get the data back,' but sometimes it will be a direct threat such as, 'I may just have to end it if I can't get to the information',"