Government regulation
Although the growth of radiobroadcasting in the United States was spectacularly swift, in the early years it also proved to be chaotic, unplanned, and unregulated. Furthermore, business arrangements that were being made between the leading manufacturers of radio equipment and the leading broadcasters seemed to threaten monopoly. Congress responded by passing the Radio Act of 1927, which, although directed primarily against monopoly, also set up the agency that is now called the Federal Communications Commission (FCC) to allocate wavelengths to broadcasters. The government’s attack on monopoly resulted eventually in four radio networks—the National Broadcasting Company, the Columbia Broadcasting System, the Mutual Broadcasting System, and the American Broadcasting Company—while the FCC permitted orderly growth and ensured the survival of educational radio stations.
This article gives examples of narrowcasting in our American politics. It gives examples of our Presidents that have been affected by it.
Great article, I did not realize that narrowcasting had such an effect on the voters outlook. It is interesting that someone that is not a participant in specific party can get so lost in politics because broad ideas are no longer being discussed compared to narrow ideas that are biased to one side of the debate.
This is a very percise article about narrowcasting. It exemplifies very well what we are discussing in class and gives awesome examples on what narrowcasting is, especially in politics. It also breaks down how to identify different types of narrowcasting and how the media may be potentially trying to manipulate Americans.
