The author of this article is saying that even though narrowcasting is addressing less people, the viewers are emotionally connected to what they're watching because they're truly interested. Furthermore, the ads are related to what they are interested in for the most part.

Broadcasting is said to be conventional. The article says that narrowcasting is based on the post modern idea that mass audiences do not exist.

Employment Division, Department of Human Resources of Oregon vs. Smith determined that the state could deny unemployment benefits to a person fired for violating a state prohibition on the use of peyote, even though the use of the drug was part of a religious ritual. Although states have the power to accommodate otherwise illegal acts done in pursuit of religious beliefs, they are not required to do so.

It is difficult to have a good balance between having too many exceptions and rights. If the Supreme Court were to allow the use of peyote by Native Americans then they would have a tough time winning cases that fight for other religions freedoms. The same thing goes for letting the Native Americans having a form of separated government.