The visible dimension of an organisation consists of its structure, stories, spaces and its core values. These are the building blocks of the cultural aspect of any organisation. The authors quote an example of how stories can form and affect the culture and way people think about their work within the company. At Lotus there was a well circulated story of how an employee logged into her notes to work from the hospital bed. This highlighted her motivation to work and set an amazing example for the rest of the organisation to follow. Stories can effectively communicate what actions are in bounds or out of bounds and sets the tempo for the organisations working culture. The authors club all the above mentioned “artefacts” into a single object and look at these artefacts as the visible part of an organisation’s culture.