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"The enterprise ain't what it used to be. That's the message from Google today as it changes the branding of its business products from Google Enterprise to Google At Work. The new brand will be applied to the business version of Google Apps (including Gmail), the Google Cloud Platform, and the Google Search Appliance, among other products. Featured Resource Presented by Citrix Systems 10 essential elements for a secure enterprise mobility strategy Best practices for protecting sensitive business information while making people productive from Learn More Amit Singh, the president of Google at Work, explained why Google is changing the name now, more than 10 years after the company began selling products -- initially the Search Appliance and Gmail for Domains -- to businesses. "Corporate is normally associated with long sales cycles, centralized purchasing, and software that sits on a shelf. Many of the things associated with the word 'enterprise' are not what we do. The dissonance kept growing bigger." In other words, the big shift in business technology over the last ten years -- from centralized IT buying products and forcing them down the throats of users, to users choosing their own tools for work regardless of what IT wants them to use -- has been the big driver of Google's enterprise business. Now the company wants to embrace that trend by abandoning what it sees as a legacy term with negative associations for many users. Google at Work security director Eran Figerbaum told the story of how he joined Google in 2007, and it reflects this shift perfectly."

"Amazon.com came out with its quarterly earnings last week and Technology Business Research analyst Jillian Mirandi crunched the numbers of how much of a lead AWS has on its competitors in the public cloud market. The numbers are striking. AWS broke $1.1 billion in quarterly revenues for cloud IaaS in the first quarter of 2014. The company's next closest competitor in the cloud IaaS market, IBM, came in at $350 million. That's almost a three-fold lead for AWS compared to the nearest competitor, according to TBR. Behind IBM, Microsoft and Google close out the top four public cloud IaaS providers, but those latter two companies only generated about $30 million in cloud IaaS revenue last quarter, TBR estimates."