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Gary Edwards

Frankly Speaking: Microsoft's Cynicism - Flock - 0 views

  • In July, Jones was asked on his blog whether Microsoft would actually commit to conform to an officially standardized OOXML. His response: “It’s hard for Microsoft to commit to what comes out of Ecma [the European standards group that has already OK’d OOXML] in the coming years, because we don’t know what direction they will take the formats. We’ll of course stay active and propose changes based on where we want to go with Office 14. At the end of the day, though, the other Ecma members could decide to take the spec in a completely different direction. ... Since it’s not guaranteed, it would be hard for us to make any sort of official statement.”
    • Gary Edwards
       
      Then why is Microsoft dragging us through this standardization nonsense? Is this nothing more than thinly veiled assault on open standards in general?
  • To at least some people at Microsoft, this isn’t about meeting the needs of customers who want a stable, solid, vendor-neutral format for storing and managing documents. It’s just another skirmish with the open-source crowd and rivals like IBM, and all that matters is winning.
    • Gary Edwards
       
      The battle between OOXML and ODF is very much about two groups of big vendor alliances. Interestingly, both groups seek to limit ODF interoperability, but for different reasons.

      See: The Plot To Limit ODF Interop
  •  
    Good commentary from Frank Hayes of Computerworld concerning a very serious problem. Even if ISO somehow manages to approve MS-OOXML, Microsoft has reserved the right to implement whatever extension of Ecma-OOXML they feel like implementing. The whole purpose of this standardization exercise was to bring interoperability, document exchange and long term archive capability to digital information by separating the file formats from the traditions of application, platform and vendor dependence.

    If Microsoft is determined to produce a variation of OOXML that meets the needs of their proprietary application-platform stack, including proprietary bindings and dependencies, any illusions we might have about open standards and interoeprability will be shattered.  By 2008, Microsoft is expected to have over a billion MS-OOXML ready systems intertwined with their proprietary MS Stack of desktop, server, device and web applications. 

    How are we to interoperate/integrate non Microsoft applications and services into that MS Stack if the portable document/data/media transport is off limits?  If you thought the MS Desktop monopoly posed an impossible barrier, wait until the world gets a load of the MS Stack!

    Good article Frank.

    ~ge~

Gary Edwards

The trap is set! Phony OASIS Messaging standard OK'd for Web services - 0 views

  • OASIS considers WS-ReliableMessaging critical for SOA, in that it can handle a variety of SOA requirements. WS-ReliableMessaging can be extended to enable integration with capabilities such as security. SOAP binding for interoperability is included. WS-ReliableMessaging is part of a series of Web services specifications dubbed WS-* that have been championed by companies such as Microsoft.
  •  
    Check out the comments below this article.  There are links to Ian Foster of Globus and to the Marbux license disseration posted with the OpenDocument Foundation's NO VOTE at OASIS.
Gary Edwards

The MSOffice 2007 XML Extension Pack :: Business Process binding on steroids - 0 views

  •  
    This is a screen shot of the new business process interface for MSOffice 2007. Writing add-ons, scripts, and line of business integration apps was never so easy. This is also how Smart Document based metadate, data binding, services binding, and workflow binding can quickly be added to any document object. Very cool. The ODF alternative to the highly proprietary Smart Documents functionality is the open XForms implementation model and, the new Metadata RDF/XML RDFa enhancements. True to form, ODF has chosen to reuse existing W3C standards. Smart Documents is proprietary, and it is set to be a Lotus Notes "intelligent document" killer. It's also the way Microsoft will slam the door on Google search. The Smart Documents metadata model will provide Microsoft network share croppers with the kind of search, re-use and re-purpose tools Googlers only dream about.
Gary Edwards

Between a rock and a hard place: ODF & CIO's - Where's the Love? - 0 views

  • So I'm disappointed. And not just on behalf of open documents, but on behalf of the CIOs of this country, who are now caught between a rock and a hard place, without a paddle to defend themselves with if they won't to do anything new, innovative and necessary, if a major vendor's ox might be gored in consequence. After the impressive lobbying assault mounted over the past six months against open document format legislation, I expect you won't be hearing of many state IT departments taking the baton back from their legislators.    And who can blame them? If they tried, it wouldn't be likely to be anything as harmless as an open document format that would bite them in the butt.
  •  
    Andy Updegrove weighs in on the wave of ODF legislative failures first decribed by Eric Lai and Gregg Keizer compiled the grim data in a story they posted at ComputerWorld last week titled  Microsoft trounces pro-ODF forces in state battles over open document formats.


    Andy believes that it is the failure of state legislators to do their job that accounts for these failures.  He provides three reasons for this being a a failure of legislative duty.  The most interesting of which is claim that legislators should be protecting CIO's from the ravages of aggressve vendors. 


    The sad truth is that state CIO's are not going to put their careers on the line for a file format after what happened in Massachusetts.


    Andy puts it this way, "
      

    And second, in a situation like this, it is a cop out for legislatures to claim that they should defer to their IT departments to make decisions on open formats.  You don't have to have that good a memory to recall why these bills were introduced in the first place: not because state IT departments aren't a good place to make such decisions, but because successive State CIOs in Massachusetts had been so roughly handled in trying to make these very decisions that no state CIO in his or her right mind was likely to volunteer to be the next sacrificial victim.
    As both Peter Quinn and Louis Gutierrez both found out, trying to make responsible standards-related decisions whe
Gary Edwards

OpenDocument Foundation drops support for ODF, backs obscure W3C format - Arstechnica R... - 0 views

  • The OpenDocument Foundation has decided to end its support for OASIS's OpenDocument Format (ODF) and instead support W3C's Compound Document Format (CDF), which is currently described in the Web Integration Compound Document Core 1.0 draft. This move reflects growing concerns within the interoperability advocacy community about the long-term viability of both ODF and Microsoft's Office Open XML (OOXML).
Gary Edwards

The City of Heerenveen turns OpenOffice.org into a Web 2.0 enterprise environment. - Flock - 0 views

  • “By migrating from Microsoft Office to OpenOffice.org we had to take our productivity environment to a higher level, so that the migration would not be perceived as a mere replacement but as a genuine improvement. The OpenOffice.org user doesn’t need to leave the OpenOffice.org application or start another application. This effectively eliminates the borders between template management and document collaboration for teams, projects and departments. We are focused on the user and on the usability of the applications we use. With O3Spaces Workplace we’ve found a fully integrated document management, collaboration environment that till now couldn’t be found on the market”, says Hiemstra.
Gary Edwards

XForms with Google Widgets (GTW) - IBM developerWorks : XML : - 0 views

  • Integrate XForms with the Google Web Toolkit, Part 3: Using GWT to create XFormsThis four-part series demonstrates how to use the Google Web Toolkit (GWT) and XForms together to create a dynamic Web application. Part 1 looked at the two technologies and how both had JavaScript underpinnings. Part 2 shows how to create a small application with two pages. One page uses GWT to show a list of artists managed by a record company. The second page uses XForms to display the albums recorded by a particular artist. Part 3 uses GWT and XForms on the same page. See how to take advantage of each technology's bindings to JavaScript by using JavaScript to achieve interactivity between GWT and XForms.
Gary Edwards

Adobe's Latest Acquisition Creates Buzz Around Office Docs - Flock - 0 views

  • Adobe's foray into online productivity is unlikely to keep Microsoft's Steve Ballmer awake at night. But document sharing and collaboration features are central to Google's web-based office suite.
  •  
    For a Web 2.0 application, Buzzword is very slick.  It's more sophisticated and feature rich than Glide Writer, which is also written on Adobe Flex.  Glide however offers an incredible array of portable office 2.0 features.  It's the whole enchilada.  And, Glide runs on iPhone!

    Another interesting plus for Glide is that Google uses Glide Presentations for their on line PowerPoint alternative.  Which is to say, Google is likely to purchase Glide while Adobe tries to build on Buzzword.

    One of the disturbing things for me is that Buzzword uses a proprietary file format!  In the future they will provide conversion to ODF, but that will probably be based on the OpenOffice conversion engine.  Which everyone in the Web 2.0, Office 2.0, enterprise 2.0 space uses.  Including Google.

    The thing is, the OpenOffice conversion engine lacks the conversion fidelity to crack into existing MSOffice bound business processes.

    Because they can't crack into these existing MSOffice bound business processes, the entire Office 2.0 sector is at risk.  All it takes is a competing entry from Microsoft, and the entire sector will ge twiped out by the superior interoperability - integration advantage to the MSOffice - Outlook desktop that Microsoft owns and carefully guards.

    Oh wait.  That just happened today with the announcement of MSOffice Live!  Suspiciously timed to take the oxygen out of Adobe's announcement too.

    ~ge~



Gary Edwards

Linux Foundation Legal : Behind Putting the OpenDocument Foundation to Bed (without its... - 0 views

  • CDF is one of the very many useful projects that W3C has been laboring on, but not one that you would have been likely to have heard much about. Until recently, that is, when Gary Edwards, Sam Hiser and Marbux, the management (and perhaps sole remaining members) of the OpenDocument Foundation decided that CDF was the answer to all of the problems that ODF was designed to address. This announcement gave rise to a flurry of press attention that Sam Hiser has collected here. As others (such as Rob Weir) have already documented, these articles gave the OpenDocument Foundation’s position far more attention than it deserved. The most astonishing piece was written by ZDNet’s Mary Jo Foley. Early on in her article she stated that, “the ODF camp might unravel before Microsoft’s rival Office Open XML (OOXML) comes up for final international standardization vote early next year.” All because Gary, Sam and Marbux have decided that ODF does not meet their needs. Astonishing indeed, given that there is no available evidence to support such a prediction.
  •  
    Uh?  The ODF failure in Massachusetts doesn't count as evidence that ODF was not designed to be compatible with existing MS documents or interoperable with existing MSOffice applications?

    And it's not just the da Vinci plug-in that failed to implement ODF in Massachusetts!  Nine months later Sun delivered their ODF plug-in for MSOffice to Massachusetts.  The next day, Massachusetts threw in the towel, officially recognizing MS-OOXML (and the MS-OOXML Compatibility Pack plug-in) as a standard format for the future.

    Worse, the Massachusetts recognition of MS-OOXML came just weeks before the September 2nd ISO vote on MS-OOXML.  Why not wait a few more weeks?  After all, Massachusetts had conducted a year long pilot study to implement ODF using ODF desktop office sutie alternatives to MSOffice.  Not only did the rip out and replace approach fail, but they were also unable to integrate OpenOffice ODF desktops into existing MSOffice bound workgroups.

    The year long pilot study was followed by another year long effort trying to implement ODF using the plug-in approach.  That too failed with Sun's ODF plug-in the final candidate to prove the difficulty of implementing ODF in situations where MSOffice workgroups dominate.

    California and the EU-IDABC were closely watching the events in Massachusetts, as was most every CIO in government and private enterprise.  Reasoning that if Massachusetts was unable to implement ODF, California CIO's totally refused IBM and Sun's effort to get a pilot study underway.

    Across the pond, in the aftermath of Massachusetts CIO Louis Guiterrez resignation on October 4th, 2006, the EU-IDABC set about developing their own file format, ODEF.  The Open Document Exchange Format splashed into the public discussion on February 28th, 2007 at the "Open Document Exchange Workshop" held in Berlin, Germany.

    Meanwhile, the Sun ODF plug-in is fl
Gary Edwards

Open Document Foundation Gives Up | Linux Magazine - 0 views

  • The reasons for the move to CDF was improved compatibility with Microsoft’s OOXML format the foundation claimed at the time. Cris Lilley from W3C contradicted. CDF is not an office format, and thus not an alternative to the Open Document Format. This turn-down is likely the reason for the abrupt ditching of the foundation.
  •  
    I've got to give this one extra points for creativity!  All anyone has to do is visit the W3C web sites for CDF WICD Full 1.0 to realize that there is in fact a CDf profile for desktops.  CDF WICD Mobile is the profile for devices.

    My guess is that Chris Lilley is threading the needle here.  IBM, Groklaw, and the lawyer for OASIS have portrayed the Foundation's support for CDF WICD Full as a replacement for ODF - as in native file format for OpenOffice kind of replacement.  Mr. Lilley insists that CDF WiCD Full was not designed for that purpose.  It's for export only!  As in a conversion of native desktop file formats.

    Which is exactly what the da Vinci group was doing with MSOffice.  The Foundation's immediate interest in CDF WICD was based on the assumption that a similar conversion would be possible between OpenOffice ODF and CDF WICD.

    The Foundation's thinking was that if the da Vinci group could convert MSOffice documents and processes to CDF WICD Full, and, a similar conversion of OpenOffice ODF documents and processes to CDF WICD could be done, then near ALL desktop documents could be converted into a highly interoperable web platform ready format.

    Web platform ready documents from OpenOffice?  What's not to like?  And because the conversion between ODF and CDF WICD Full is so comparatively clean, OpenOffice would in effect, (don't go native file format now) become ahighly integrated rich client end user interface to advancing web platforms.

    The Foundation further reasoned that this conversion of OpenOffice ODF to CDF WICD Full would solve many of the extremely problematic interoperability problems that plague ODF.  Once the documents are in CDF WICD Full, they are cloud ready and portable at a level certain to diminish the effects of desktop applications specific feature sets and implementation models.

    In Massachusetts, the Foundation took
Gary Edwards

Bluster keeps the ODF / OOXML debate afloat | BetaNews - 0 views

  • the Group went one step further, if only that far: It advised clients to steer clear of the whole format superiority debate, in order to avoid getting dragged down into what could be called "Office politics.""ODF is insufficient for complex real-world enterprise requirements, and it is indirectly controlled by Sun Microsystems, despite also being an ISO standard," the Burton Group's Guy Creese and Peter O'Kelly wrote. "It's possible that IBM, Novell, and other vendors may be able to put ODF on a more customer-oriented trajectory in the future and more completely integrate it with the W3C content model, but for now ODF should be seen as more of an anti-Microsoft political statement than an objective technology selection."
Gary Edwards

Independent study advises IT planners to go OOXML | All about Microsoft | ZDNet.com - 0 views

  • “ODF represents laudable design and standards work. It’s a clean and useful design, but it’s appropriate mostly for relatively unusual scenarios in which full Microsoft Office file format fidelity isn’t a requirement. Overall, ODF addresses only a subset of what most organizations do with productivity applications today.” The report continues: “ODF is insufficient for complex real-world enterprise requirements, and it is indirectly controlled by Sun Microsystems, despite also being an ISO standard. It’s possible that IBM, Novell, and other vendors may be able to put ODF on a more customer-oriented trajectory in the future and more completely integrate it with the W3C content model, but for now ODF should be seen as more of an anti-Microsoft political statement than an objective technology selection.”
    • Gary Edwards
       
      Mary Jo takes on the recently released Burton Group Report comparing OOXML and ODF. Peter O'Kelly, one of the Burton Group authors, once famously said, "ODF is a great format if you live in an alternative universe where MSOffice doesn't exist!" This observation speaks to the core problem facing ODF and those who seek to implement the ODF standard: ODF was not designed for the conversion of MSOffice documents. Nor was ODF designed to work with MSOffice applications. Another way of saying this is to state that ODF was not designed to be interoperable with MSOffice documents, applications and bound processes. The truth is that ODF was designed for OpenOffice/StarOffice. It is an application specific format. Both OOXML and ODF do a good job of separating content from presentation (style). The problem is that the presentation - layout layers of both ODF and OOXML remains bound to specific applications producing it. While the content layers are entirely portable and can be exchanged without information loss, the presentation layers can not. Microsoft makes no bones about the application specific design and purpose of OOXML. It's stated right in the Ecma 376 charter that OOXML was designed to be compatible with MSOffice and the billions of binary documents in MSOffice specific binary formats. The situation however is much more confusing with ODF. ODF is often promoted as being application, platform and vendor independent. After five years of development though, the OASIS ODF TC has been unable to strip ODF of it's OpenOffice/StarOffice specific aspects. ODF 1.0 - ISO 26300 had three areas that were under specified; meaning these areas were described in syntax only, and lacked the full semantics demanded by interoperable implementations. Only OpenOffice and StarOffice code base applications are able to exchange documents with an acceptable fidelity. The three under specified areas of ODF are: Lists (numbered), F
Gary Edwards

Denmark: OOXML vote won't affect public sector. ODF is too costly! | InfoWorld - 0 views

  • Lebech said Denmark considers OOXML an open standard, regardless whether it is approved by the ISO. "It would be impossible for us to use only ISO standards if we want to fulfill the goal of creating interoperability in the government sector," he said. The Danish Parliament also mandated that public agencies consider the cost of using open formats. One of the main reasons OOXML was included is because Denmark is heavily dependent on document management systems that are integrated with Microsoft's Office products, Lebech said. Denmark also found that requiring agencies to only use ODF would have been too expensive, mostly because of the cost of converting documents into ODF, Lebech said. "We wouldn't have been able to only support ODF," Lebech said. "It wouldn't have been cost neutral."
Gary Edwards

Notes on Breaking the Web to Ride the Fifth Wave - 1 views

  • garyedwards's Discussions Breaking the Web Talkback: Google: OOXML 'insufficient and unnecessary'
  •  
    Somehow i got involved in this discussion and ended up posting a number of comments explaining the how and why behind Microsoft's push for ISO approval of MS-OOXML. I have been working on a paper titled, "Breaking the Web to Ride the Great Wave". Breaking the Web is what will happen once ISO approves MS-OOXML. The MIcrosoft Stack of Web Servers (Exchange, SharePoint, MS-SQL Server) are integrated into the MSOffice-Outlook desktop. The MS desktop dominates much of the document workflows and business processes of the commercial world. ISO approval of the MSOffice specific MS-OOXML will legitamize MSOffice as an editor of standardized web ready docuemnts. But how MS-OOXML docuemnts become "Web REady" is tricky. In the December 2007 MSOffice SDK beta, we see how this is done. The SDK provides a conversion component for the quick high fidelity conversion of MS-OOXML documents to XAML. XAML is a proprietary part of the WPF (Windows Presentation Foundation) layer of the .NET framework, and is easily paried with Silverlight. Sometimes XAML is referred to as "fixed/flow". XAML is an MS proprietary replacement for the W3C's (X)HTML. Billions of MSOffice docuemnts will make their way to the Web using this SDK converter. The path for transitioning the monopolist hold on desktop business processes to the monopolist stack of web servers is set with this converter. ISO approval of MS-OOXML will enable Microsoft to dodge brining their desktop editor into compliance with advancing W3C standards such as (X)HTML, CSS 3, XForms, SVG and RDF. Instead of these open standards, transitioning business processes will be locked into MS only dependencies; XAML, Silverlight, WinForms, and Smart Tags. The breaking of the web results in a consumer/business cloud dependent on MS proprietary technologies that are out of the reach of Firefox, Apache, Java, and Adobe technologies. Google won't be able to penetrate the business stack, and will be kept very busy trying to defen
Gary Edwards

Aptana Jaxer | Aptana - 0 views

  • Jaxer is the world's first true Ajax server. HTML, JavaScript, and CSS are native to Jaxer, as are XMLHttpRequests, JSON, DOM scripting, etc. And as a server it offers access to databases, files, and networking, as well as logging, process management, scalability, security, integration APIs, and extensibility.
Gary Edwards

Microsoft Hit By U.S. DOT Ban On Windows Vista, Explorer 7, and Office 2007 - Technolog... - 0 views

  • »  E-Mail »  Print »  Discuss »  Write To Editor late last year -- can be resolved. "We have more confidence in Microsoft than we would have 10 years ago," says Schmidt. "But it always makes sense to look at the security implications, the value back to the customer, and those kind of issues." The DOT's ban on Vista, Internet Explorer 7, and Office 2007 applies to 15,000 computer users at DOT proper who are currently running the Windows XP Professional operating system. The memo indicates that a similar ban is in effect at the Federal Aviation Administration, which has 45,000 desktop users. Compatibility with existing applications appears to be the Transportation Department's major concern. According to a separate memo, a number of key software applications and utilities in use in various branches of the department aren't Vista compatible. Among them are Aspen 2.8.1, ISS 2.11, ProVu 3.1.1, and Capri 6.5, according to a memo issued by staffers at the DOT's Federal Motor Carrier Safety Administration. Any prolonged ban on new Microsoft technologies by the federal government could have a significant impact on the software maker's bottom line, as Microsoft sells millions of dollars in software to the feds annually. http://as.cmpnet.com/event.ng/Type=count&ClientType=2&AdID=125682&FlightID=75634&TargetID=2625&SiteID=222&AffiliateID=283&EntityDefResetFlag=0&Segments=1411,3108,3448,11291,12119&Targets=2625,2878,7904,8579&Values=34,46,51,63,77,87,91,102,140,222,227,283,442,646,656,1184,1255,1311,1405,1431,1716,1767,1785,1798,1925,1945,1970,2217,2299,2310,2326,2352,2678,2727,2767,2862,2942,3140,3347,3632,3636,3638,3890,3904,4080,448
    • Gary Edwards
       
      DOT chief technology officer Tim Schmidt DOT's CIO Daniel Mintz Federal Department of Transportation
  •  
    Whoa, those government desktops add up quickly.  This Vista ban will immediately effect over 50,000 desktops, with tens of thousands more possibly impacted by the IE 7.0 ban.  The MS Exchange/SharePoint Hub juggernaut is based on IE 7.0, which is not available for Windows 2000 - MSOffice 2000 desktops.

    Lack of Vista Stack compatibility with non Microsoft application is given as the reason for the ban.  But notice the "alternatives" to Vista mentioned; Novel SuSE and Apple Mac.  What kind of interop - compatibility do they offer?  My guess is ZERO!

    The reality is that the DOT is trapped.  My advice would be stay exactly where they are, keeping the current MSOffice desktop installs running.  Then, install the Foundation's daVinci ODF plugin for MSOffice. 

    This will insure that Windows OS and  MSOffice bound business processes can continue to function without disruption.  Win32 APi based applications like those mentioned in the article can continue.  Critical day to day business processes, workgroup and workflow related activities can continue without disruption or costly re engineering demanded by a cross platform port.

    What daVinci doe sdo is move the iron triangle that binds Windows-MSOffice applications to business processes and documents, to an ODF footing.  Once on a ODF footing, the government can push forward with the same kind of workgroup - workflow - intelligent docuemnt - collaborative computing advnaces that the Vista Stack was designed to deliver.  Only this push will involve the highly competitive "the customer is sovereign" environment of ODF ready desktop, server, device and Web 2.0 systems.  End of Redmond lock-in.  End of the costly iron triangle and the force march upgrade treadmill that so enriches Microsoft.

    So what's not to like?  We can do this.
    ~ge~

    http://docs.google.com/View?docID=dghfk5w9_20d2x6rf&revi
Gary Edwards

Microsoft Closer on \'Office Open\' Blessing - 0 views

  • Opponents to OOXML, which include IBM (Quote) and the Open Document Foundation, have argued that Microsoft's specifications are unwieldy and that the standard application is redundant with the Open Document Format (ODF), which already exists. Microsoft has countered that the OOXML format is valuable because it is closer to Office 2007 and is backwards-compatible with older versions of Office. "Although both ODF and Open XML are document formats, they are designed to address different needs in the marketplace," the company wrote in an open letter published earlier this month.
  •  
    Internet News is reporting that Ecma has submitted to the ISO/IEC JTC1 their repsonsess to the 20 "fast track" for Ecma 376 (OOXML) objections.  Nothing but blue skies and steady breeze at their back for our friends at Redmond, according to Ecma's rubber stamper in chief, Jan van den Beld.

    Once again there is that ever present drum beat from Microsoft that ODF can't handle MSOffice and legacy MSOffice features - including but not mentioned the conversion to XML of those infamous billions of binary documents:
    "Microsoft has countered that the OOXML format is valuable because it is closer to Office 2007 and is backwards-compatible with older versions of Office. "Although both ODF and Open XML are document formats, they are designed to address diffe
Gary Edwards

HTML5 data communications - 1 views

    • Gary Edwards
       
      Sounds like the core of a 1992 Windows Desktop Productivity "Compound Document" model.  Applications need to message, exchange and link data.  In 1992, the key technologies embedded in a compound document were DDE, OLE, ODBC, scripts and macros.  Later on, ActiveX and COM was added.  Today the MSOffice desktop productivity environment links into the MS-Live Productivity Cloud or the BPOS - SharePoint private cloud with a raft of WPF-SilverlightX stuff.  Good to see the Open Web fighting back with their own compound document model.
  • Cross-document messaging
Gary Edwards

Dropbox Slashes Its Price as the Cost of a Gigabyte Nears Zero | Business | WIRED - 0 views

  • how many gigabytes you can store, and at what price.
  • The cut brings Dropbox in line, once again, with rival services at its gargantuan competitors: Google and Microsoft. But Dropbox’s decision to bury the lead signals something more important about the business it’s in:
  • in the competitive market for file storing, syncing, and sharing, gigabytes don’t matter quite as much as they did in the past.
  • ...8 more annotations...
  • The game is all about what you can do with them.
  • ChenLi Wang, Dropbox’s head of product
  • So, if Dropbox isn’t really selling storage, then what is it selling? Services.
  • The competition becomes squarely about what each competitor can do, rather than how much users can upload.
  • That’s been the approach Microsoft has taken, says Michal Gideoni, director of product management for Office.
  • Gideoni describes storage for Microsoft as just one aspect of its “holistic” approach to the cloud, an approach anchored not by file-syncing but by Office 365, the online version of its iconic productivity software.
  • As at Dropbox, Gideoni talks in terms of workflow, of data on the move, not just of a box for holding data in place.
  • Dropbox for Business also offers deep integration with Office files, but so far those features are not available with the consumer version.
  •  
    "When I talk to folks at Dropbox, they're eager to tell me about how different people are using its file-sharing service: the musician, the photographer, the professor, the startup founder. They like to talk about new features, like password-protected links and the remote wipe tool that lets you remove files from a lost computer. But what they save for the end of our meeting, almost like an afterthought, are the two numbers that traditionally meant the most for a data storage service: how many gigabytes you can store, and at what price. As it turns out, these numbers look at lot better than they used to. On Wednesday, the company slashed the price of a gigabyte by 90 percent on Dropbox Pro, the paid version of its signature consumer product. Up until now, users paid $9.99 per month to store up to 100 gigabytes of data. Now, for that same price, they can store one terabyte. The cut brings Dropbox in line, once again, with rival services at its gargantuan competitors: Google and Microsoft. But Dropbox's decision to bury the lead signals something more important about the business it's in: in the competitive market for file storing, syncing, and sharing, gigabytes don't matter quite as much as they did in the past. The game is all about what you can do with them. "It's how you get the content in and out and how does it let you do the work you want to accomplish," says ChenLi Wang, Dropbox's head of product. "We want people to rely on Dropbox as the home for all their stuff as opposed to thinking of it as a fixed storage limit." What Dropbox Is Selling"
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