Buying Sites? Use Trusts To Avoid Google Domain Demolitions
Author: Gabriel Goldenberg, May 9, 2008
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At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google - which controls the overwhelming majority of North American and most Western search - makes the rules.
This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”…
Update: Apparently this treatment is reserved for sites that also change topics. The technique thus remains useful, but obviously the problem it resolves is narrowed to particular situations. Hat tip to Gustavo Cardial for pointing out the error.
Lady Justice, blindfolded with scales and sword by California Criminal Defense Lawyer Rob Miller.
In an effort to balance out the scales, I’m sharing a legal technique called “the trust.” My hope is that it will enable webmasters to buy sites and sell them without fear that their hard SEO work will go to naught.