When possible, have your site/subdomain hosted in the country you're targeting. This isn’t always an option. It may make more sense for your sites to all be hosted at the same place, in which case you'll want to make use of your Google Webmaster account. Whether you use a ccTLD or a subdomain, you can have a separate Webmaster tools account for each. Verify your accounts and then select which country you want to serve in its settings. *Tip: This helps ensure you can be found when searchers decide to use only country-targeted search results. However, it is not an appropriate setting for just foreign language-specific targeting and optimization because you don't want to exclude other countries who also speak that language. If searchers use the default “Web,” Google will search the entire Web, in which case it’s a win-win for you.
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