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Fast? Totally. But that doesn’t mean it understands the ins and outs of your business, and that’s a problem.

If you’re only spending a few hundred dollars a month on advertising, Smart Campaigns might be a decent option for you

you can expect day-to-day campaign operation to remain more or less the same. In effect, Google has streamlined its ad and marketing experience.

small business can now use Smart campaigns, our new default ads experience.

We’ve found that Smart campaigns are 3 times better at getting your ad in front of the right audience.

made viable PPC accessib

User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness.

it is useful to encourage your customers to mention the service or product they experienced when publishing a review. This will allow the review data to be extracted for important keywords on your listing. It is, however, important to ensure your reviews come across as natural as possible, as not come across as spammy.

Effectively optimizing the content on your website for different keyword variations is important for triggering this feature. If Googlebot is unable to access this content, then it’s likely that this feature will not work. Likewise, it’s important to have a really solid internal linking structure so Google knows which pages on your website are associated with that particular Local Panel.

The content from a Google Post can be extracted even after seven days has passed and the Post is no longer appearing as active on a listing