Group items matching

in title, tags, annotations or url

when you click a PASF topic that appears under a domain, 78.87 percent of the time that domain doesn’t rank anywhere in the top 20 of the new SERP. We take this to mean that either: Google knows better than to show you the same site you just left; or even though the site is topically-related, it’s not relevant enough for the new SERP.

how’s an SEO to take advantage of all this oddity? Well, if you’re struggling to rank higher, or rank at all, against your current query’s competitors, it may be worth investigating the SERPs of PASF topics as alternate avenues

Did you add trust signals to your site? Authors to articles, author bios, links to professional social media accounts etc

Organic click share is dramatically lower on mobile devices yet SEO optimization remains critical.

Equally important is looking into appearing in other types of results, such as image search and YouTube

opportunities to “recycle” data we already have to find new and different insights. Think about it–if you’re working at a full-service agency, your overall team may have access to a client’s Google Analytics and Adwords, SEMRush, STAT, HotJar, SurveyMonkey, SpyFu, Twitter Analytics, etc.

To get started on connecting utilizing other teams’ data, you have to pay attention to what the other teams are doing.

the key to integration

So Google's had historic guidelines that said, well, you want to keep your meta description tag between about 160 and 180 characters. I think that was the number. They've updated that to where they say there's no official meta description recommended length. But on Twitter, Danny Sullivan said that he would probably not make that greater than 320 characters. In fact, we and other data providers, that collect a lot of search results, didn't find many that extended beyond 300. So I think that's a reasonable thing.

Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd.

According to Google, spammy structured markup penalty exists. On Webmasters Forum there are a lot of people that received a message in Search Console; Manual actions saying that the website’s schema code is spammy and it violates Google’s quality guidelines.

Use structured data for visible content only; Check and fix any warnings with Google’s testing tool; Use different markup for the pages within your website;

John Mueller said that, in most cases, the site’s ranking might not get affected by the loss of structured markup data.

If you don't select a target country, it means the site is globally applicable. If you have a ccTLD, the option isn't there. 

If you're targeting users in different locations—for example, if you have a site in French that you want users in France, Canada, and Mali to read—don't use this tool to set France as a geographic target.