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However, when it comes to blogs, consumer information discovery trends are involving social networks and social media at an increasing rate. Recommendations are competing with search. When looking at the web analytics of our blog and client blogs, social media traffic is in the top 5 referring sources of traffic. Blogs are social and social media sources will become increasingly important for many business blogging efforts in the coming year. So, what can a company do to build upon and benefit from, the compounding equity that grows with long term blogging and SEO efforts? I’ll be answering that question specifically in tomorrow’s post on 5 Tips for Successful Blog Optimization efforts. In the meantime, have you started a blog only to lose interest or stop contributing to it? What was your reason? What would you do differently?

Demographics now available in YouTube Insight 5/15/2008 08:05:00 AM Posted by Nick Jakobi, Product Manager, YouTubeWhen we first announced YouTube Insight, our free video analytics tool for YouTube, we were excited to see just how users, partners, and advertisers might creatively use information about the viewing trends of their videos. We've since learned that some users and partners are modifying their upload schedules based on when they know their audience is tuning in, and advertisers are studying geographic traffic patterns to assess the effectiveness of regional ad campaigns.Today we've added some new features to Insight. One is a new demographics tab that displays view count information broken down by age group (such as ages 18-24), gender, or a combination of the two, to help you get a better understanding of the makeup of your YouTube audience. We show you general information about your viewers in anonymous and aggregate form, based on the birth date and gender information that users share with us when they create YouTube accounts. This means that individual users can't be personally identified.Insight now also displays statistics based on the combined total views of all the videos you've uploaded. Just as you can explore the view counts and popularity of individual videos, with this feature you can see your account's total number of views, and your relative popularity on YouTube compared to other users, based on geographic location.As with Insight's other features, we hope this new information helps you learn how to create more compelling content that best engages the audiences you want to reach. You can find these new metrics under the "Demographics" tab within the Insight dashboard. Click on the "Insight" button under "Account > My Videos."

AdWords 301: Advanced - The 301 session is recommended for advertisers who already understand the basic fundamentals of advertising on AdWords. Topics include campaign best practices, advanced optimization techniques, and split testing. There is also a deep dive into the Content Network and advanced bidding strategies. . Note – These seminars are NOT put on by Google. They are partners of Google. However, my guess is that they’re going to be at least halfway decent if Google is promoting them. You can learn more about the seminars including registration dateshere.