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You want to use paid social to target people like journalists, bloggers, other media figures, and influencers who when they see your content might see it as the kind of thing they want to share with their audiences, again increasing the opportunities for links.

Keep a constantly updated list of your evergreen content and share it different times and days on different networks to maximize the exposur

In many cases, canonical tags will work much like 301-redirects, and do seem to pass link-juice. I've even seen experiments where people used canonical tags to move an entire domain. I wouldn't recommend it (except in rare cases), but it seemed to work

Aggregating data by site vs by page If you group, filter, or compare by page or search appearance, all metrics in the report are aggregated by page; otherwise, all metrics are aggregated by site. For impressions, if a site appears twice on a search results page when aggregating by site, it counts as a single impression; if grouping by page or search appearance, each unique page is counted separately. For clicks, if a site appears twice in search results when grouped by site, and the user clicks on one link, backs up, then clicks the other link, it counts as a single click, since the final destination is the same site. For position, when aggregating by site, the topmost position of your property in search results is reported; when grouped by page or search appearance, the topmost position of the page in search results is reported. When aggregating data by site, the site is the true target of the search results link, which might not be the same as the displayed URL, as determined by Google's skip redirect behavior.  Because of the different accounting methods, the click-through rate and average position are higher when aggregating by site if multiple pages from the same site appear in the search results. For example, imagine that search results for "fun pets for children" returns only the following three results, all from the same site, and that users click each of them with equal frequency: Google Search Results Metrics Aggregated by Site Metrics Aggregated by Page www.petstore.example.com/monkeys www.petstore.example.com/ponies www.petstore.example.com/unicorns Click-through rate: 100% All clicks for a site are combined Click-through rate: 33% 3 pages shown, 1/3 of clicks to each page Average position: 1 Highest position from the site in the results Average position: 2 (1 + 2 + 3) / 3 = 2

When we searched for presidents, a carousel of presidents in chronological order was presented, and when we click an image, the context is carried with it, something that does not occur when we search a president in isolation.

an entity is not simply a person, place or thing but also its characteristics.

There are a few key ways that Google determines the relatedness of entities, but one key mechanism that comes up repeatedly is the co-occurrence of the entities in the same resources.

All of the other major platforms, Twitter, LinkedIn, and Google+, recognize Open Graph tags. Twitter actually has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, Twitter uses Open Graph tags instead.

The tags can affect conversions and click-through rates hugely

Adding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media

Affiliate sites that did not properly disclose their affiliate links may have been affected.Truly excellent content appears to have been rewarded.Several elements of trust, as outlined in the Quality Raters’ Guidelines (QRG) were possibly reassessed.

A lot of ultra-spammy content may have been deindexed.

we believe that if something is outlined in the QRG, it means that Google is either measuring this algorithmically, or they want to be able to measure it algorithmically.