Group items matching
in title, tags, annotations or urlGoogle's Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting "Search engine-first Content", and It's Always Running - 0 views
-
It’s also important to reiterate that Google will be continually improving and refining that signal over time. So things can absolutely change on that front. And remember, the site-wide signal is always running. So there won’t be periodic refreshes like we see with broad core updates or Product Reviews Updates.
Entity SEO: The definitive guide - 0 views
-
why are SEOs still confused about entities?
-
entities get conflated with keywords
-
Entity SEO is a far more scientific approach to SEO – and science just isn’t for everyone
- ...13 more annotations...
Natural language processing to build a semantic database - 0 views
-
Google obtains information about entities and their relationships to each other from the following sources: CIA World Factbook, Wikipedia / Wikidata (formerly Freebase) Google+ and Google My Business, respectively Structured data (schema.org) Web crawling Licensed data
-
Named Entity Analysis and Extraction: This aspect should be familiar to us from the previous papers. It attempts to identify words with a “known” meaning and assign them to classes of entity types. In general, named entities are people, places, and things (nouns). Entities may also contain product names. These are generally the words that trigger a Knowledge Panel. However, words that do not trigger their own Knowledge Panel can also be entities.
-
"For this, Google can use the already verified data from (semi-)structured databases like the Knowledge Graph, Wikipedia … as training data to learn to assign unstructured information to existing models or classes and to recognize new patterns. This is where Natural Language Processing in the form of BERT and MUM plays the crucial role. Using Natural Language Processing, Google is able to access a huge range of unstructured information from the entire crawlable world wide web. The final major challenge is validating the accuracy of the information. The solution could be a further development of the Knowledge Vault."
E-A-T & topical brand positioning as a critical success factor in SEO - 0 views
Entity Types, Entity Classes and Attributes: All you should know as an SEO - 0 views
Internal PageRank Optimization Strategies - Portent - 0 views
-
On sites with hundreds of pagination pages, a blog post might rely on a pagination page that is 25 clicks away from the homepage for its only internal link. Category, tag, and author pages are effective ways to provide an alternative click path that is much shorter. So long as tag and category pages are well-formed and useful as navigation for users, they should be indexed.
-
By carefully controlling which filters are indexable in a faceted navigation
-
Estimating Internal PageRank With Screaming Frog Link Score
What Is Link Score? - Screaming Frog - 0 views
PageRank Update - SEO by the Sea ⚓ - 0 views
Google's March 2022 Product Reviews Update (PRU) - Findings and observations from the affiliate front lines - 0 views
-
sites should consider providing links to more than one retailer to purchase products
-
against Amazon’s TOS
-
my recommendation is to link to more than one seller, if possible (to future-proof your site), but it’s not a requirement as of now
- ...1 more annotation...
Use of AI for SEO and content to grow 5x this year - 0 views
-
Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year.
-
Google has warned against using AI-generated content for years – although that guideline has softened in 2023. Now, Google cares less whether a human or AI writes your content, as long as your content is helpful to people and not created to manipulate the search results.
-
For every $1 put into SEO today, organizations can find compounded benefits over time, resulting in greater ROI, Yu said.
How Google's Selective Link Priority Impacts SEO (2023 Study) - 0 views
-
How Google’s Selective Link Priority Impacts SEO (2023 Study)
-
First Link Priority
-
only have selected one of the links from a given page.
- ...6 more annotations...
How to Get Bard to Show Your Local Business: Advice from the Source - Moz - 0 views
-
How much is Bard like Google search in a local use case?Would I be able to get any tips for local business inclusion in Bard?Do local SEOs need to change tactics to adjust for Bard
-
With only 3 of the restaurants appearing on both lists and all the others being different, Bard’s recommendations are only a 50% match for Google’s local finder results. Moreover, the ranking order of the individual entities is a 0% match. Look at La Carreta at the bottom of Bard’s recommendations, but the top of Google’s local rankings, for example.
-
I found Bard’s advice to be extremely interesting and worthy of sharing because it matches, almost point for point, the tips you’ll get from a good local SEO consultant: get listed in Google’s local environment, get positive reviews, invest in community involvement, offer a unique product, provide great customer service, and don’t expect instant results. Encouraged by Bard’s initial tips for performing within its ecosystem, I decided to shake the bottle to see if any Google local ranking secret sauce would come out:
- ...2 more annotations...
« First
‹ Previous
821 - 840 of 845
Next ›
Showing 20▼ items per page