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in title, tags, annotations or urlHow to Choose Google My Business Categories (With Cool Tools!) - Moz - 0 views
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State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings.
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take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume.
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Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.
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Entity SEO: The definitive guide - 0 views
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why are SEOs still confused about entities?
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entities get conflated with keywords
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Entity SEO is a far more scientific approach to SEO – and science just isn’t for everyone
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Keyword Analysis Tool - Market Samurai - 0 views
Article Pagination: Actions that Improved Google Search Traffic Google SEO News and Discussion forum at WebmasterWorld - 0 views
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The value of "long-form journalism" has been tested on websites such as Salon and shown to be quite viable. It also attracts a better caliber of writer. With this in mind, over a year ago I was working with an online magazine that was already publishing longer, in-depth articles, in the area of many thousands of words. The SEO challenge we had was that page 2 and beyond for most articles were not getting any search traffic - even though there was plenty of awesome content there. The approach we decided on is labor intensive for the content creators. But after some education, the writers were all interested in trying to increase the audience size. Here are the steps we took: Page 1 naturally enough uses the overall title of the article for both its title tag and header, and has a unique meta-description. Every internal page then has its own unique title and header tag . These are based on the first SUB-head for that section of the article. This means more keyword research and writing of subheads than would normally be the case. If the article is considered as a whole, then an tag would seem more accurate semantically. But Google looks at the semantic structure one URL at a time, not for the overall multi-URL article. Most pages also include internal subheads, and these are style as On each internal page, there is also a "pre-head" that does use the article title from page 1 in a small font. This pre-head does not use a header tag of any kind, just a CSS style. This pre-head article title is at the top as a navigation cue for the user. An additional navigation cue is that the unique page titles each begin with the numeral "2." or "3." Each internal page also has a unique meta description, one that summarizes that page specifically, rather than summarizing the overall article. Every page of the article links to every other page at the top and the bottom. None of this anemic "Back | Next" junk. There's a complete page choice shown on everywhe
What Is Artificial Intelligence And How It Will Impact Marketers - 0 views
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AI can create ads at scale and optimize ad creatives in mere moments. It can run A/B tests with hundreds of different words, all while writing actual ad copy and making adjustments based on data. The future for digital advertising is a lot less manual.
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As an example, I wanted to see what the Google Sheet could do, so I decided to list a few keywords that are relevant to the marketing industry. Let’s say Foundation wanted to create definition content on topics like content marketing, editorial calendar, and digital marketing for a marketing blog. I simply add these keywords to the Google Sheet that Arielle Phoenix developed. And using an API connected to ChatGPT, it delivers the title, meta description, intro, outline and more: This was all developed in the matter of seconds.
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