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Rob Laporte

How to Optimize & Track Google Discover in Google Analytics - - 0 views

www.cueblocks.com/...e-discover-in-google-analytics

roi planning seo

shared by Rob Laporte on 15 May 23 - No Cached
  • Enable max image preview
  • <meta name="robots" content="max-image-preview:large">
  • Make sure it’s mobile-friendly
  • ...3 more annotations...
  • Google Search Console has a report for Google Discover traffic. But it is not a tracking tool and does not give us any useful insights about the traffic.  Tracking this traffic in Google Analytics can serve the greater purpose of building audiences, analyzing user behavior, and tracking conversions. So, how do we track Discover traffic in Google Analytics? 
  • Method 1 (UA only)
  • Method 2 (Both UA & GA4):
  • Rob Laporte on 15 May 23
     
    "How to Optimize & Track Google Discover in Google Analytics "
Rob Laporte

Get on Discover | Google Search Central  |  Documentation  |  Google Developers - 0 views

developers.google.com/...google-discover

roi planning seo

shared by Rob Laporte on 15 May 23 - No Cached
  • Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover's content policies. No special tags or structured data are required.
  • Monitor your performance on Discover
Rob Laporte

What marketers should keep in mind when adopting AI - 0 views

martech.org/-keep-in-mind-when-adopting-ai

seo AI_GPT SEM Industry

shared by Rob Laporte on 19 May 23 - No Cached
  • There is still human supervision [required]
  • make predictions with successful outcomes
Rob Laporte

The new Google search generative experience: Here's what it looks like - 0 views

searchengineland.com/enerative-ai-experience-413533

AI_GPT seo SEM Industry roi planning

shared by Rob Laporte on 15 May 23 - No Cached
  • Rob Laporte on 15 May 23
     
    "How to sign up for the new Google Search generative experience"
Rob Laporte

Entities and E-A-T: The role of entities in authority and trust - 0 views

searchengineland.com/ies-eat-authority-trust-385156

seo roi planning

shared by Rob Laporte on 27 Jun 22 - No Cached
  • Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That’s why more specialized stores usually rank better than the big e-commerce portals.
  • Rob Laporte on 27 Jun 22
     
    "Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That's why more specialized stores usually rank better than the big e-commerce portals."
Rob Laporte

Is Google Dying? Or Did the Web Grow Up? - The Atlantic - 0 views

www.theatlantic.com/...661325

seo roi planning SEM Industry

shared by Rob Laporte on 06 Jul 22 - No Cached
  • Search google dying on Twitter or Reddit and you can see people grousing about it going back to the mid 2010s. Lately, though, the criticisms have grown louder.
  • a PR response from Google’s Search liaison, Danny Sullivan, refuting one of Brereton’s claims. “You said in the post that quotes don’t give exact matches. They really do. Honest,” Sullivan wrote in a series of tweets.
  • Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.
  • ...2 more annotations...
  • In 2020, the company made $147 billion in revenue off ads alone, which is roughly 80 percent of its total revenue
  • Google could use such technology to continue to lead people away from their intended searches and toward its own products and paid ads with greater frequency. Or, less deviously, it could simply gently algorithmically nudge people in unexpected directions. Imagine all the life decisions that you make in a given year based on information you process after Googling. This means that the stakes of Google’s AI interpreting a searcher’s intent are high.
Rob Laporte

Google's Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting "Search engine-first Content", and It's Always Running - 0 views

www.gsqi.com/...tent-update-new-ranking-signal

seo

shared by Rob Laporte on 30 Aug 22 - No Cached
  • It’s also important to reiterate that Google will be continually improving and refining that signal over time. So things can absolutely change on that front. And remember, the site-wide signal is always running. So there won’t be periodic refreshes like we see with broad core updates or Product Reviews Updates.
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