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Rob Laporte

Structured data with Schema.org: the ultimate guide * Yoast - 0 views

yoast.com/red-data-schema-ultimate-guide

seo site code & design sem & other tools

shared by Rob Laporte on 16 Jan 17 - No Cached
  • Rob Laporte on 16 Jan 17
     
    "AMP Glue plugin"
Dale Webb

Keyword Research with OneLook Wildcard Search - 0 views

www.searchenginejournal.com/...12664

seo ppc sem & other tools

shared by Dale Webb on 27 Aug 09 - Cached
  • Dale Webb on 27 Aug 09
     
    standalone or as a search plugin. looks pretty useful.
Rob Laporte

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More - Search Engine Journal - 1 views

www.searchenginejournal.com/...282385

roi planning SEM & other tools

shared by Rob Laporte on 11 Dec 18 - No Cached
  • Rob Laporte on 11 Dec 18
     
    "A Complete Guide to the Google Search Console"
jack_fox

Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags * Yoast - 0 views

yoast.com/-seo-social-image-ogimage-tags

seo

shared by jack_fox on 17 Jun 19 - No Cached
  • It’s impossible to specify different images/formats/files for different networks, other than for Facebook and Twitter. The Facebook image is used, by default, for all other networks/systems). This is a limitation of how these platforms work. The same goes for titles and descriptions
  • The image size and cropping won’t always be perfect across different platforms, as the way in which they work is inconsistent.
  • Specifically, your images should look great on ‘broadcast’ platforms like Facebook and Twitter, but might sometimes crop awkwardly on platforms designed for 1:1 or small group conversations, like WhatsApp or Telegram.
  • ...11 more annotations...
  • For best results, you should manually specify og:image tags for each post, through the plugin. You should ensure that your primary og:image is between 1200x800px and 2000x1600px, and is less than 2mb in size.
  • As an open project, the Open Graph is constantly changing and improving
  • these tags and approaches sometimes conflict with or override each other. Twitter’s twitter:image property, for example, overrides an og:image value for images shared via Twitter, when both sets of tags are on the same page.
  • the open graph specification allows us to provide multiple og:image values. This, in theory, allows the platform to make the best decision about which size to use and allows people who are sharing some choice over which image they pick. How different platforms interpret these values, however, varies considerably
  • Because each platform maintains its own rules and documentation on how they treat og:image tags, there are often gaps in our knowledge. Specific restrictions, edge cases, and in particular, information on which rules override other rules, are rarely well-documented
  • we’re choosing to optimize the first image in the og:set for large, high-resolution sharing – the kind which Facebook supports and requires, but which cause issues with networks which expect a smaller image (like Instagram, or Telegram) sharing.
  • In the context of a newsfeed, like on Facebook or Twitter, the quality of the image is much more important – you’re scrolling through lots of noise, you’re less engaged, and a better image is an increased chance of a click/share/like. 
  • When the ‘full’ size image is over 2mb file size, and/or over 2000 pixels on either axis, we’ll try and fall back to a smaller standard WordPress image size (or to scan the post content for an alternative).
  • If we can’t find a suitable smaller image, we’ll omit the og:image tag, in the hopes that the platform will select an appropriate alternative. Note that this may result in the image not appearing in some sharing contexts.
  • If the ratio exceeds 3:1 we’ll present a warnin (this is the maximum ratio for many networks)
  • For most normal use-cases, we’d suggest that you manually set og:image values on your posts via the Yoast SEO plugin, and ensure that their dimensions are between 1200x800px and 2000x1600px (and that they’re less than 2mb in size)
jack_fox

The SEO title output for the plugin doesn't work as expected - Yoast Knowledge Base - 0 views

kb.yoast.com/...plugin-doesnt-work-as-expected

seo

shared by jack_fox on 24 Aug 19 - No Cached
  • Force a Rewrite Note: This can considerably slow down your site and is the least desirable option of the two. This is not available when your theme already supports dynamic titles
    • jack_fox
      jack_fox on 24 Aug 19
       
      Only meant for issues like duplicate site titles in html title.
    • jack_fox
      jack_fox on 24 Aug 19
       
      Only meant for issues like duplicate site titles in html title,
Rob Laporte

65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views

ahrefs.com/...seo-chrome-extensions

sem & other tools

shared by Rob Laporte on 11 Apr 18 - No Cached
  • Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
  • Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
  • Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
  • ...16 more annotations...
  • Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.
  • WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.
  • Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.
  • FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.
  • SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.
  • Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).
  • Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.
  • Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.
  • ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker
  • The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.
  • User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.
  • Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.
  • FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.
  • SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.
  • SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.
  • SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.
  • Rob Laporte on 11 Apr 18
     
    "Find Out How Much Traffic a Website Gets: 3 Ways Compared"
jack_fox

28 Google rich snippets you should know in 2019 [guide + infographic] - Mangools Blog - 0 views

mangools.com/...google-rich-snippets-guide

site code & design seo

shared by jack_fox on 11 Apr 19 - No Cached
  • unless you are an authoritative website such as Wikipedia, your information probably won’t appear in the answer box.
  • having an image from your website in an image pack is not very beneficial.
  • Besides the common video thumbnail and video knowledge panel, videos may also appear in a carousel, both on the mobile and the desktop devices.
  • ...15 more annotations...
  • It is always a good idea to have a video on your website. It increases the user engagement and grabs the attention. If you appear in a SERP with your own video thumbnail, it increases the CTRs, and the user will likely stay longer on your site.
  • If you decide to host (or embed) a video on your own website, you have to include proper structured data markup.
  • In general, it’s easier to appear as a video thumbnail in SERP with youtube video.
  • From the technical point of view, it is important to have a structured data markup for your article and it is recommended by Google to have an AMP version of the website.
  • It is based on internal Google algorithm. Your website has to be authoritative and contain high quality content. It doesn’t matter if you are a big news portal or you have a personal blog. If there is a long, high quality content, Google may include your website.
  • If you want to appear as an in-depth article, you should write long, high quality and unique content marked up with a structured data markup for article (don’t forget to include your company logo within the schema markup).
  • Higher CTRs. It’s kinda catchy as numbers will always attract people attention. An image can make the feature even more prominent.
  • Implementation: Good old friend: structured data
  • In the SERP, they replace the classic URL of a result. It’s a simplified and a common version of URL of the result. Categories and leaf pages are separated with chevrons. On the desktop you can achieve it with the right structured data, in mobile SERP it is automatic for all results.
  • Breadcrumbs (as opposed to a common URL) are easier to read for people, so it leads to a better UX right from the very first interaction with your website in the SERP, which can also lead to a higher CTR.
  • It’s really easy to implement it on every blog or ecommerce site – just another structured data to your website. If you have a WordPress site, you can do that with SEO plugins like Yoast SEO.
  • It mainly appears for the root domain, but it can be shown for a leaf page too (e.g. if you have the blog as a leaf page, blog categories (leaf pages) may appear as sitelinks).
  • Sitelinks contain links to leaf pages of a current website with title and description. It may contain 2 – 10 sitelinks. Appearance on a mobile is a bit different from a desktop. You may also spot small sitelinks as a vertical enhancement of an organic result.
  • High CTRs.
  • You can’t directly control the occurrence of sitelinks. Only Google decides whether to display them or not. However, the best practise is to have a clear website hierarchy in a top menu website with descriptive anchor text. The sitelinks are links from the menu.
jack_fox

Media / attachment URL: what to do with them? * Yoast - 0 views

yoast.com/media-attachment-urls

seo

shared by jack_fox on 08 Feb 19 - No Cached
  • When you upload an image in WordPress, WordPress does not only store the image, it also creates a separate so-called attachment URL for every image. These attachment URLs are very “thin”: they have little to no content outside of the image. Because of that fact, they’re bad for SEO: they inflate the number of pages on your site while not increasing the amount of quality content. This is something that WordPress does, which our plugin takes care off
Rob Laporte

AMP Definition - SEO Glossary | Searchmetrics - 0 views

www.searchmetrics.com/...accelerated-mobile-pages

seo site code & design usability & CRO

shared by Rob Laporte on 14 Jan 19 - No Cached
  • Open Source framework designed to speed up load times for mobile internet users
  • Characteristic features of AMP are reduced JavaScript and CSS elements, and the use of a Content Delivery Network
  • With the help of the right plugins, WordPress users can also publish over AMP, though there is not yet an eCommerce solution for AMP.
  • ...2 more annotations...
  • There are a number of specific features a website’s HTML has to have in order for it to run over AMP. Any audiovisual media content has to be marked with special AMP tags
  • Besides AMP, there are other mobile optimization strategies, including Responsive Web Design, or the use of separate mobile URLs with Progressive Web Apps.
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