Why Doesn’t Rand Fishkin say the Words?
October 2, 2009 by Roger · 2 CommentsFiled under: SEO General
There’s a very informative video on SEOmoz’s Whiteboard Friday about link volume verses link quality. At about the 5:00 minute mark you can see Rand Fishkin holding himself back trying not to say the B word … “buy links”.
He does say barter. Does that mean exchange links for money? I guess it could.
The sad truth is that if you are in a very competitive market like travel, car hire, hotels, and you aren’t a top 200 brand, the only way you are going to get on the front page of Google is to BUY LINKS.
Cheap hotels Sydney is an example of the sort of search term you would probably need to buy links for.
$1000 to $2000 per month for some quality links should do the trick which is still cheap compared to other forms of mass media, and I do see Google as a form of mass media.
Yep, buy links.
But that’s Blackhat you say and Google doesn’t like it I can hear some people say.
It seems it’s OK to buy links if Google gets the cash via their Adwords money machine, but if you get caught selling or buying links, then watch out.
Ever wondered why Google uses a very pale yellow background on their Adwords ads? Why not red or blue, or even a muted grey? You know the answer don’t you? I suspect over 30% of the market don’t even know the difference between Adwords ads and organic links. What number do you believe?
And if you believe the white-hat nonsense about not buying links you will still be spending time and/or money on article marketing, press release submissions, forum signatures, link exchanges, and other link-building methods.