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Contents contributed and discussions participated by jack_fox

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jack_fox

A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type - Search Engi... - 0 views

searchengineland.com/opportunities-site-type-231077

seo

shared by jack_fox on 16 Oct 15 - No Cached
  • Be sure to specify your logo, social profile links and corporate contact information.
jack_fox

Robots.txt Specifications  |  Search  |  Google Developers - 0 views

developers.google.com/...robots_txt

seo

shared by jack_fox on 07 Mar 19 - No Cached
  • When an agent accesses URLs on behalf of a user (for example, for translation, manually subscribed feeds, malware analysis, etc), these guidelines do not need to apply.
  • Equivalent to /. The trailing wildcard is ignored.
  • * designates 0 or more instances of any valid character. $ designates the end of the URL.
  • ...2 more annotations...
  • /*.php
  • /folder/filename.php?parameters /folder/any.php.file.html
    • jack_fox
      jack_fox on 07 Mar 19
       
      shows how you have to be very careful with * in directives. In this example the directive would be applied to any url containing .php, meaning any text before OR after .php
jack_fox

Create a robots.txt file - Search Console Help - 0 views

support.google.com/...6062596

seo

shared by jack_fox on 07 Mar 19 - No Cached
  • The file must be named robots.txt Your site can have only one robots.txt file. The robots.txt file must be located at the root of the website host that it applies to
  • The default assumption is that a user agent can crawl any page or directory not blocked by a Disallow: rule.
  • Supports the * wildcard for a path prefix, suffix, or entire string.
  • ...5 more annotations...
  • This is used to override Disallow to allow crawling of a subdirectory or page in a disallowed directory
  • if a directory, it should end in a / mark
  • Google doesn't assume or check http/https/www.non-www alternates. Sitemaps are a good way to indicate which content Google should crawl, as opposed to which content it can or cannot crawl.
  • URLs disallowed by the robots.txt file might still be indexed without being crawled,
  • Match URLs that end with a specific string, use $.
jack_fox

How to Create the Perfect Robots.txt File for SEO - 0 views

neilpatel.com/robots-txt

seo

shared by jack_fox on 07 Mar 19 - No Cached
  • One of the best uses of the robots.txt file is to maximize search engines’ crawl budgets by telling them to not crawl the parts of your site that aren’t displayed to the public.
  • you should not use robots.txt to block pages from search engines
    • jack_fox
      jack_fox on 07 Mar 19
       
      Why?
  • you could disallow a page, but it could still end up in the index.Generally, you don’t want that.That’s why you need the noindex directive. It works with the disallow directive to make sure bots don’t visit or index certain pages.
  • ...1 more annotation...
  • If you have any pages that you don’t want indexed (like those precious thank you pages), you can use both disallow and noindex directive:
jack_fox

SEO Spider Tabs | Screaming Frog - 0 views

www.screamingfrog.co.uk/...tabs

seo

shared by jack_fox on 06 Mar 19 - No Cached
  • Hreflang URLs must be crawlable and indexable and therefore non-200 URLs are treated as errors, and ignored by the search engines.
  • This is optional, and not necessarily an error or issue.
  • Unsafe Cross-Origin Links – This shows any pages that link to external websites using the target=”_blank” attribute (to open in a new tab), without using rel=”noopener” (or rel=”noreferrer”) at the same time. Using target=”_blank” alone leaves those pages exposed to both security and performance issues.
  • ...12 more annotations...
  • Protocol-Relative Resource Links – This filter will show any pages that load resources such as images, JavaScript and CSS using protocol-relative links.
  • this technique is now an anti-pattern with HTTPS everywhere, and can expose some sites to ‘man in the middle’ compromises and performance issues.
  • Missing HSTS Header
  • The HTTP Strict-Transport-Security response header (HSTS) instructs browsers that it should only be accessed using HTTPS, rather than HTTP. If a website accepts a connection to HTTP, before being redirected to HTTPS, visitors will initially still communicate over HTTP.
  • Missing Content-Security-Policy Header
  • The SEO Spider only checks for existence of the header, and does not interrogate the policies found within the header to determine whether they are well set-up for the website. This should be performed manually.
  • To minimise these security issues, the X-Content-Type-Options response header should be supplied and set to ‘nosniff’. This instructs browsers to rely only on the Content-Type header and block anything that does not match accurately. This also means the content-type set needs to be accurate.
  • Missing X-Content-Type-Options Header
  • Missing X-Frame-Options Header
  • This helps avoid ‘click-jacking’ attacks, where your content is displayed on another web page that is controlled by an attacker.
  • Bad Content Type – This shows any URLs where the actual content type does not match the content type set in the header. It also identifies any invalid MIME types used.
  • To discover mixed content issues, where HTTPS pages load insecure elements such as images, CSS and JavaScript we recommend using the ‘Insecure Content‘ report under the ‘Reports’ top level menu.
jack_fox

What the Heck are Fraggles? Mobile-First Indexing Enables New SERPs - 0 views

mobilemoxie.com/...what-the-heck-are-fraggles

seo

shared by jack_fox on 06 Mar 19 - No Cached
  • Fraggles are a combination of ‘Fragments’ and ‘Handles’ that rank in Google search results. When clicked, Fraggles scroll directly to a specific section of an article, forum or webpage. What is important about this, when it happens, is that multiple answer fragments on a page are being indexed and ranked separately in Google, as part of a larger result – usually in a carousel of potential answers,
  • So far, they are almost always in the format of a quick fact or an answer to a question.
  • Now, Google appears to be indexing multiple pieces of content on a page separately, caching the most important information as a Fraggle, so that it can be shown in a carousel of other Fraggles, or ultimately, possibly so that it can be promoted quickly to an Answer in position-zero.
  • ...3 more annotations...
  • In the short term, it seems like the best way to get Fraggles is to optimize for Featured Snippets, but also include JumpLinks and H2’s or H3’s in the code
  • It might also be useful to consistently code the optimized elements with the same heading tags, and DIV structure, and have a great Schema implementation
  • In the long run, we also think that the best way to optimize for Fraggles is by using Speakable Schema which is meant to help Google with voice search results. This especially includes marking up FAQ, Q&A and How To content, since these formats are most easily parsed and passed into a useful voice search result. Beyond this, it will probably help to add jump links to the different, speakable aspects of a page.
jack_fox

Client in-housing, competition for talent top digital agency concerns - Search Engine Land - 0 views

searchengineland.com/digital-agency-concerns-311109

SEM Industry

shared by jack_fox on 06 Mar 19 - No Cached
  • Twelve percent expect to cut organic social services.
  • More than 50 percent of respondents said their agencies will add one or more of the following services in the coming year: video advertising, paid social, Amazon advertising, content marketing, paid search, strategy consulting and SEO.
  • Strategy ranked as the “soft” skill that will be most in demand in the next two years, followed by strong client communication. Seventy-two percent of agency marketers said data science and analysis will be the technical skill most in demand at agencies in the coming years
jack_fox

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday - Moz - 0 views

moz.com/...auditing-backlink-profile

seo

shared by jack_fox on 06 Mar 19 - No Cached
  • Still use the disavow file carefully and when it's appropriate
jack_fox

XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox - Moz - 0 views

moz.com/xml-sitemaps

site code & design seo

shared by jack_fox on 02 Mar 19 - No Cached
  • Don’t include a page in an XML sitemap and then set meta robots "noindex,follow."
jack_fox

rel=canonical: the ultimate guide to canonical URLs * Yoast - 0 views

yoast.com/rel-canonical

seo site code & design

shared by jack_fox on 01 Mar 17 - No Cached
  • Google honors it to an almost ridiculous extent, where you can canonicalize a very different piece of content to another piece of content. However, if Google catches you doing this, it will stop trusting your site’s canonicals and thus cause you more harm…
jack_fox

How to Use Header Tags: SEO Best Practices - 0 views

www.searchenginejournal.com/...261835

seo site code & design

shared by jack_fox on 18 Feb 19 - No Cached
  • For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less)
jack_fox

Will Skipping H2 Tags Affect Your SEO? - 0 views

www.searchenginejournal.com/...254101

seo site code & design

shared by jack_fox on 18 Feb 19 - No Cached
  • Bing (through Duane Forrester) went on record stating that they only look at the H1 and the first H2 in terms of assigning additional weight, and Google has indicated (although not said as clearly) that they use a similar strategy.
jack_fox

Brand vs. local Knowledge Graph result: Which is better? - Search Engine Land - 0 views

searchengineland.com/dge-graph-result-better-267098

local & mobile marketing seo

shared by jack_fox on 14 Feb 19 - No Cached
  • A business with two to three locations should want a branded Knowledge Graph result to appear nationwide, and both the branded and local to appear around the regions where the business locations are
  • Some local businesses with one location have a strong brand presence, and Google actually has a hybrid Knowledge Graph panel result for this. It combines features of the both the brand and local panel.
jack_fox

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels - Moz - 0 views

moz.com/...-sheet-google-knowledge-panels

seo

shared by jack_fox on 14 Feb 19 - No Cached
  • Posts can be up to 1500 characters, but 150–350 characters is advisable.
  • Google has let Top Contributors to its forum know that it’s okay for businesses to contribute knowledge to their own Know This Place section
  • Review snippets This section of the Knowledge Panel features three excerpts from Google-based reviews, selected by an unknown process.
  • ...3 more annotations...
  • Avoid repetition in category choices
  • Do call out desirable aspects of your business in the description, but don’t use it to announce sales or promotions, as that’s a violation of the guidelines.
  • The most popular solution to the need to implement call tracking is to list the call tracking number as the primary number and the store location number as the additional number. Provided that the additional number matches what Google finds on the website, no serious problems have been reported from utilizing this strategy since it was first suggested in 2017
jack_fox

Google's knowledge panel: What is it and how to get one? * Yoast - 0 views

yoast.com/about-googles-knowledge-panels

seo site code & design roi planning

shared by jack_fox on 14 Feb 19 - No Cached
  • There are two types of knowledge panels: local panels and branded/personal panels. Google calls both of these knowledge panels, but the process of verifying them is totally different. For the local panels, verification was already possible through Google My Business.
  • For the branded and personal panels, it is much harder to obtain such a knowledge panel.
  • Google will decide whether or not to show a knowledge panel. Relevance, distance, and the prominence of the business are all important aspects for Google in determining if it’ll show knowledge panels.
jack_fox

Enhance Your Site's Attributes  |  Search  |  Google Developers - 0 views

developers.google.com/...enhance-site

seo

shared by jack_fox on 14 Feb 19 - No Cached
  • By adding structured data markup to your site, you can enable more of your site’s functional and visual elements to appear directly in results and in Knowledge Graph cards.
  • Contact markup on your official website will not overwrite data provided via Google My Business.
  • add schema.org Organization markup to your official website that identifies the location of your preferred logo.
  • ...4 more annotations...
  • Use markup on your official website to add your social profile information to Google Knowledge Graph cards in some searches
  • Give our system a week to find and update your site details in Search results.
  • If you have waited at least one week since your marked-up page was last crawled by Google, report information that you believe is incorrect in a Knowledge Graph card, by clicking the Feedback link at the bottom of the Knowledge Graph card.
  • You can use this markup to override the information Google finds automatically, but you can't specify not to list a social profile.
jack_fox

Update your Google knowledge panel - Knowledge Panel Help - 0 views

support.google.com/...7534842

seo

shared by jack_fox on 14 Feb 19 - No Cached
  • After review is complete, we inform you by email if we intend to publish your suggested change.
  • If the information in your knowledge panel is clearly wrong, click Feedback at the bottom right hand side of the panel. Before submitting to Google, describe what’s wrong and support your suggestion with a publicly accessible webpage URL.
  • At the top of the knowledge panel, click Suggest an edit. If you don’t see this option, Google doesn’t recognize your Google Account as a verified representative of the business. Follow these steps to get verified.
jack_fox

What Are Entities & Why They Matter for SEO - Search Engine Journal - 1 views

www.searchenginejournal.com/...277231

seo link marketing

shared by jack_fox on 12 Feb 19 - No Cached
  • Contribution is determined by external signals (e.g., links, reviews) and is basically a measure of an entity’s contribution to a topic
    • jack_fox
      jack_fox on 12 Feb 19
       
      It's unclear how Notability is different from Contribution
  • Each entity is assigned a unique identifier.
  • Determining the most likely entity being requested by a searcher can be completed by establishing which entity appears the most times in the top 10 results.
  • ...4 more annotations...
  • There is an entity database.
  • Entities are ranked by a quality score that may include freshness, previous selections by users, incoming links, and possibly outgoing links.
  • Stronger sites like Wikipedia provide a stronger relationship between entities. For example, a Wikipedia page discussing Ronald Reagan as the president of the U.S. would connect the two entities of “Ronald Reagan” and “President” far more than their mentions in this article with a topical authority related to SEO and marketing
  • Are you a realtor in Miami? Get links on realty sites but also on sites related to Miami.
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