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Contents contributed and discussions participated by jack_fox

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jack_fox

DuckDuckGo study says Google search personalization perpetuating 'filter bubble' - Sear... - 0 views

searchengineland.com/petuating-filter-bubble-309066

seo

shared by jack_fox on 06 Dec 18 - No Cached
  • Private browsing mode and being logged out of Google offered almost zero filter bubble protection.
jack_fox

7 SEO Fails Seen in the Wild (And How You Can Avoid Them) - BruceClay - 0 views

www.bruceclay.com/...seo-fails-seen-in-the-wild

seo

shared by jack_fox on 22 Nov 18 - No Cached
  • Whenever I pick up a new domain, I like to let it lie dormant for six months to a year at least before trying to make anything of it. I want the search engines to clearly differentiate my site’s new incarnation from its past life.
jack_fox

Search engines still dominate over social media, even for millennials - Search Engine Land - 0 views

searchengineland.com/ia-even-for-millennials-308135

seo social media Statistics

shared by jack_fox on 16 Nov 18 - No Cached
  • Not surprisingly for this kind of need, many people would choose to text or call a friend or family member for a suggestion; however, a higher number 36 percent would turn to a search engine. Only a very small minority of 5 percent would rely on social media.
  • 97 percent of people conducting at least one search per day. Within the 18-34 age bucket, millennials, the cohort most at risk of migrating to other information gathering sources, 62 percent of respondents conduct at least five searches per day.
  • voice search does not appear to be as popular as the hype would assume. Only 12 percent of users are conducting voice searches at least once a day
jack_fox

Google Does Not Use BBB Or Other Trust Building Sites For Search Ranking - 0 views

www.seroundtable.com/b-algorithm-ranking-26673.html

seo

shared by jack_fox on 16 Nov 18 - No Cached
  • John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm.
jack_fox

How to boost search rankings using only your internal linking strategy - Search Engine ... - 0 views

searchengineland.com/ternal-linking-strategy-307322

seo PageRank

shared by jack_fox on 05 Nov 18 - No Cached
  • The more links a page receives, the more value Google gives it.
  • Google now considers that 1000 is a “reasonable number” of links per page.
  • Links from fresh content pass fresh value, and can, therefore, signal new content to Google, helping new pages get crawled.
jack_fox

10 Facts You Think You Know About SEO That Are Actually Myths - 0 views

www.searchenginejournal.com/...253609

seo no index ARES research

shared by jack_fox on 30 Oct 18 - No Cached
  • The duplicate content penalty doesn’t exist.
  • It isn’t helpful to focus on individual ranking signals because search engine algorithms are too sophisticated for this to be a useful way of conceptualizing algorithms.
  • Google’s algorithms have gotten better at understanding these types of low-quality backlinks and knowing when they should be ignored. As a result, the need for SEO pros to maintain and update a disavow file has diminished significantly
  • ...2 more annotations...
  • Now it is only recommended to make use of the disavow file when a site has received a manual action, in order to remove the offending links.
  • while there are plans to introduce a speed update later in 2018, Google only uses speed to differentiate between slow pages and those in the normal range.
jack_fox

Should You Let Google Index Syndicated Content & Press Releases? - 0 views

www.searchenginejournal.com/...241315

seo no index ARES research

shared by jack_fox on 30 Oct 18 - No Cached
  • If there’s additional commentary, I say there’s no problem with allowing Google to index it. This is assuming of course that you properly credit the source of the syndicated portion of the content and don’t try to pass it off as your own.
  • I strongly advise against using syndication as the primary content on your site, even if you do provide some insightful commentary.
  • Officially, Google says they don’t use ratios to analyze sites, but in my opinion, it’s all about the ratio of value.
  • ...2 more annotations...
  • In my opinion, it’s best to leave syndicated content and press releases open. Let Google decide what has value and what does not.
  • Google’s official position on properly attributed syndicated content is that they would like to be able to crawl it and decide for themselves if they want to use it.
jack_fox

Google Quality Impact of Using NoIndex on Large Part of a Site - 0 views

www.thesempost.com/lity-impact-noindex-large-site

seo no index ARES research

shared by jack_fox on 30 Oct 18 - No Cached
  • Using noindex tag on x% of pages on your site doesn’t make the remaining pages bad. Google ranks each page on separately based on relevance, and other factors
  • noindexing a mass number of pages won’t affect the quality of the indexed portion of the site
jack_fox

Image Alt Text vs. Title Text vs. File Names: What's the Difference? - 0 views

www.searchenginejournal.com/...259441

seo

shared by jack_fox on 19 Oct 18 - No Cached
  • For design-based images that are unimportant, blank alt text attributes may be used.
  • alternative text should include targeted keyword optimization in a context that describes what the image is about.
  • the image title is not used for search ranking, so it is not quite as important to optimize for.
  • ...4 more annotations...
  • We particularly discourage pages where neither the images or the text are original content.
  • Google uses the URL path as well as the file name to help it understand your images. Consider organizing your image content so that URLs are constructed logically.
  • By optimizing file names in accordance with optimizations of alt text and title text, it is possible to provide increased understanding that will help your images rank in image search
  • you don’t need long file names with long descriptive text.
jack_fox

Google Smart Campaigns: The Newest Way to Be Smart with Pay-Per-Click - 0 views

www.impactbnd.com/...google-smart-campaigns

local & mobile marketing

shared by jack_fox on 16 Oct 18 - No Cached
  • Make reviewing results/effectiveness easy.
  • If you want to make manual decisions within your account and fully control your ad spend this solution is not for you.
jack_fox

Google introduces Smart Campaigns for small businesses - the first new solution to laun... - 0 views

searchengineland.com/er-the-google-ads-brand-301089

local iyp ppc local & mobile marketing

shared by jack_fox on 05 Jul 18 - No Cached
  • The campaigns are almost entirely automated, from ad creatives to delivery optimization, based on the product or service being advertised and the goal the advertiser sets.
  • Smart Campaigns are built on AdWords Express technology, and Spalding says the company will continue to develop on it.
  • Smart Campaign ads can be delivered across Google’s properties, and users do not have the ability to turn off channels
  • ...2 more annotations...
  • Smart Campaigns are three times more effective at reaching a business’s target audiences than AdWords Express campaigns
  • The product is new and we are always experimenting with different approaches. As more small businesses use Smart Campaigns, we will take their feedback and continue to evolve the product
jack_fox

Google Ads, helping small businesses do more - 1 views

blog.google/...google-ads-helping-businesses

local & mobile marketing

shared by jack_fox on 05 Jul 18 - No Cached
  • small business can now use Smart campaigns, our new default ads experience.
  • We’ve found that Smart campaigns are 3 times better at getting your ad in front of the right audience.
jack_fox

Goodbye, AdWords. Hello Google Ads | WordStream - 0 views

www.wordstream.com/...google-ads

ppc

shared by jack_fox on 13 Oct 18 - No Cached
  • Fast? Totally. But that doesn’t mean it understands the ins and outs of your business, and that’s a problem.
  • If you’re only spending a few hundred dollars a month on advertising, Smart Campaigns might be a decent option for you
  • you can expect day-to-day campaign operation to remain more or less the same. In effect, Google has streamlined its ad and marketing experience.
  • ...1 more annotation...
  • any paid and organic initiatives that previously hinged on the keyword “adwords” or ancillary keywords related to it will need to be tweaked.
jack_fox

Why Google Won't Give Specific Meta Description Lengths - 0 views

www.thesempost.com/cific-meta-description-lengths

seo

shared by jack_fox on 12 Sep 18 - No Cached
  • even though the majority of descriptions have been reduced to ~160 characters, there are still many search results with longer descriptions. 
  • Google feels that site owners could better spend their SEO time on things such as improving or adding quality content, rather than changing meta description tags to some arbitrary number that could change at any time and that Google may not use anyway.
  • webmasters have received Google Search Console flags for meta descriptions that are too short, but I have not heard of any for descriptions that are too long.
jack_fox

Google confirms it shortened search results snippets after expanding them last December... - 0 views

searchengineland.com/ding-them-last-december-298196

seo

shared by jack_fox on 12 Sep 18 - No Cached
  • a recent study conducted by Yoast showed most of the snippets Google shows are not from the meta description, but rather they are from the content on your web pages
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