In database storage mode, you no longer need to save crawls (as an .seospider file), they will automatically be saved in the database

You can de-select specific page elements from being crawled and stored completely to help save memory.

if you have an entire section of your website full with videos, then you might consider splitting them into a separate sitemap

An example of a critical point of failure could be where all of your website traffic is purely Google-organic

a trending downward business is going to get a much worse multiple, likely in the 12–18x range. A business in decline can still be sold, though. There are specific buyers that only want distressed assets because they can get them at deep discounts and often have the skill sets needed to fix the site

The two areas that most affect the multiple come down to your actual average net profit and how long the business has been around making money

If you can prove the email list is adding value to your business, then your email list CAN improve your overall multiple.

if you can wade through all that and prove that your social following and social media promotion are driving real traffic and sales to your business, it will definitely help in increasing your multiple.

The harder it is to copy what you’ve built, the higher the multiple you’ll get.

when evaluating the financial statements of an internet business you should sense check the SDE calculation of the broker and ensure it features only the right add backs, such as: Owner compensation Depreciation (uncommon but a legitimate add back) Travel expenses (if unrelated to the business) Office rent (if the business can be run from home)

Typically website valuations range from 1x to 5x annual net income with the vast majority of transactions occurring between 2x to 4x.

Content and lead generation sites can often be high workload and search-dependent, respectively, so tend to be discounted for these factors.

Strategic investors. Buyers with an existing interest in the same or a complementary niche may look at an acquisition target as a bolt-on or merger with the current asset and be able to realize significant cost and revenue synergies

research by Centurica suggests that industry-wide, multiples have increased from an average of 2.4x in 2010 to 3.3x in 2017.

The only time Google will factor zip code into a search is if you specifically enter the zip code in your search: “Dentist near me 11219”. In which case you are telling Google to return results for dentists in that zip. Otherwise, the algorithm will use your location and give you results based off of distance.

Organic Google search results are less affected by proximity than Google Maps results.

This is invaluable data which helps you determine which keywords need better optimization, and when an area is so far out of reach for ranking well that a PPC campaign would be a good option.

Zip code tracking is perfectly fine for some industries. If you work with an industry like dentists or restaurants that have a high density of competition in a small radius, zip code tracking will be very inaccurate. I’d suggest scanning some manually in Incognito mode using this Chrome extension to see if there is much variance within the same zip code. https://chrome.google.com/webstore/detail/gs-location-changer/blpgcfdpnimjdojecbpagkllfnkajglp