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Contents contributed and discussions participated by jack_fox

jack_fox

What I Found After Experimenting with Google Discover for Two Months - Moz - 0 views

  • you can’t create content specifically for Discover. There’s no such concept. There’s no such control. There is no set of standardized “ranking signals” that you can try to optimize for.
  • Optimizing your images to make sure they’re high-quality or ensuring they’re at least 1,200 pixels wide and so forth isn’t really “optimizing” for Discover. It’s merely making yourself eligible to get into the ballpark. There is no standardized path to actually get on the field.
  • The way Discover is constructed advocates for a broader approach based on a meta-analysis of how a site is perceived by Google and what can be done to create a stronger profile. It’s almost the perfect blend of content, marketing, and an understanding of how Google works (SEO).
jack_fox

- 0 views

jack_fox

JavaScript Redirects : TechSEO - 0 views

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    "They should work fine for Google, but keep in mind not all search engines are processing JS. Still, I would do what's best and easiest for you and that probably is the JS redirects. 3 Reply Share Report Save level 2 garyillyes 1 day ago ^ this, what the Patrick said. we used js redirects on webmasters.googleblog.com because that was the only thing we could use for 1:1 redirects, and it works on Google, but i see other search engines are having a tougher time picking them up. edit: if i have had a choice, i wouldn't have used js redirects, ever. alas. i haven't"
jack_fox

Why Google May Use Core Web Vitals Data From Noindexed Pages - 0 views

  • Google may or may not use the Core Web Vitals metrics from pages not within Google's indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said he believes this to be the case but is not 100% sure.
jack_fox

Cheat Sheet of Cognitive Biases, Heuristics and Fallacies | Hirundin | Hirundin - 1 views

  • research has shown that the comfort level of the floor that shoppers are standing on while reviewing products can affect their assessments of product's quality, leading to higher assessments if the floor is comfortable and lower ratings if it is uncomfortable. Because of effects such as this, context effects are currently studied predominantly in marketing.
jack_fox

Can Bitcoin Be Hacked? - 0 views

  • Hackers can steal bitcoins by gaining access to bitcoin owners' digital wallets.
  • As blockchain is constantly being reviewed by bitcoin users, hacks are unlikely.
  • There does exist the potential for security risks at various stages of the trading process.
  • ...1 more annotation...
  • having the security of a transaction linked to an email address or a cell phone number means that anyone with access to those components can authenticate transactions.
  •  
    "Hackers can steal bitcoins by gaining access to bitcoin owners' digital wallets."
jack_fox

Google My Business Not Applied Edits With Send Edit Feedback - 0 views

  • The feature seems to allow you to send additional feedback to Google when a suggested edit you make to a Google business listing is not accepted (i.e. not applied) for some reason.
  • this will help with the process of knowing when your edits are (1) not applied and (2) communicating more information to Google to get them applied to the business listing.
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    "The feature seems to allow you to send additional feedback to Google when a suggested edit you make to a Google business listing is not accepted (i.e. not applied) for some reason."
jack_fox

Google Ranks Pages But Overall Site Can Greatly Influence The Ranking Of Those Pages - 0 views

  • f course we rank page" but said "we also have other signals that are on a broader level."
  • yes, Google does rank individual web pages but those web page's rankings in Google can be greatly influenced in a huge way by overall site factors and site quality.
jack_fox

Outranking Tough Competitors: My One-Year Study of a Google Local Finder - Moz - 0 views

  • If you find a sluggish market, your client can become a winner with the right strategy.
  • The higher a business appeared in the local finder, the more stable it tended to be throughout the year. The lower a business appeared in the local finder, the more erratic its position was as the year moved along.
  • If either of these brands were your agency’s client, you would need to take Tansy’s wins column and build your strategy from it. Your strategy could include recommendations for: Primary category adjustment based on ranking goalsWebsite development and optimizationLink developmentPhotographyReview acquisition, including both numbers and recency, as well as review languageCustomer service improvements via owner responses and Q&A usage
  • ...5 more annotations...
  • I’m confident that we know some of the factors, but certainly not all of them. I think there are X factors out there still to be discovered.I have little confidence that we know the weight Google assigns to individual factors, and I strongly suspect that Google weights unique factors differently in different industries.
  • No one factor will “do the trick” in any local finder.
  • The foundation of success both offline and online is positive real world relationships. Be sure you make this message central to what you teach all clients.
  • use rankings mostly as internal benchmarks, and be sure you’re tracking how the work you’re doing is leading to upward growth in conversions and revenue.
  • Be sure incoming clients understand the influence of user-to-business proximity, meaning that there are no static #1 rankings.
  •  
    "If you find a sluggish market, your client can become a winner with the right strategy."
jack_fox

Bombastic BOMBERG's guerrilla war - 0 views

  • What we have seen in 2020 with our ecommerce is that it is easier for us to build awareness and sales that way. I am a firm believer in brick and mortar retail and I hope there will continue to be jewelers and watch stores, but they are going to have to evolve and bring new experiences
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    "What we have seen in 2020 with our ecommerce is that it is easier for us to build awareness and sales that way. I am a firm believer in brick and mortar retail and I hope there will continue to be jewelers and watch stores, but they are going to have to evolve and bring new experiences"
jack_fox

What Should Digital Marketing Agencies Focus on in the Year Ahead? | SparkToro - 0 views

  • Great digital marketers advise their clients to craft singular, resonant messaging that tells a clear, obvious story throughout the funnel. Yet far too few take their own advice.
  • accept this reality and seek balance through equitable work
  • Events, networking, referrals, and content are among the most mentioned, but they’re far from alone. I spoke with an agency who gets almost all their clients through comment marketing, mostly on Reddit, Instagram, and YouTube (I was so surprised I asked to see examples).
jack_fox

Update: Long Term Shared Hosting Experiment | Reboot - 0 views

  • The results showed that experiment websites sharing an IP address with spammy and/or 'low-quality' websites (defined as those we confirmed were using aggressive and suspicious link building strategies in adult, gambling or pharma niches) ranked lower than those hosted on a dedicated IP
  • In both versions of the experiment, the sites sharing an IP address with low-quality and potentially toxic domains ranked lower than those hosted on a dedicated IP.
  •  
    "The results showed that experiment websites sharing an IP address with spammy and/or 'low-quality' websites (defined as those we confirmed were using aggressive and suspicious link building strategies in adult, gambling or pharma niches) ranked lower than those hosted on a dedicated IP"
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