Prior to working with us, the law firm had another company set up dozens of boilerplate service area pages targeting social security disability terms. Each page was focused on an individual city or service area but provided no real value to the users who visited those pages.

we made the decision to delete them all and redirect them to the main pages on the site that were about social security disability.  The result. Within weeks of doing this, my colleague Carrie Hill saw big increases in their local pack rankings for “social security disability attorney.”

In the case study example, it would have been better to add a few service area pages and determine if they perform well instead of adding 50 of these service area pages as a first step.  

By pairing your target keywords with the [site:] operator, you can search for matching content only on your own site.

when you need to specifically focus on a sub-folder, just add that sub-folder to the [site:] operator.

Find all competing pages (-site:)

reporting 50 examples of keyword stuffing, and in that study, Google took action on 40% of them. Some businesses were given a soft suspension, and others were given a hard suspension.

once you get to a point where the entire market is adding descriptors to their name, the ranking power that the keywords provided will diminish. So now you are left with a branding mess and no ranking benefit. We are already seeing this happen in several markets. 

opt-in rates expected to be low, this change is expected to create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide. 

Highlighted terms tend to happen on acronyms but also adds words that are relevant. This helps us as SEOs understand how Google interprets a particular keyword phrase and niche.

You should use as many highlighted terms as possible when creating content targeting keywords within your project so Google understands your content fits your niche and your content is as relevant as possible.

These terms that Google is suggesting on mobile keywords are under the "More Specific Searches" section of the Rich Data tab and My Keywords Tab. I personally think these suggestions are more powerful than highlighted terms since they are based off of Google's data of what searchers within a location have searched for in the past.

a dangerous myth running around the entrepreneurial, small business, and marketing worlds perpetuating the idea that you can take a small/new brand and profitably, reliably acquire customers through either content+SEO or ads alone. Don’t get me wrong: it’s not impossible.

if they invest in content+SEO without any existing coverage, traction, brand awareness, or audience, the odds of getting visitors to see that content, or Google to rank it, are vanishingly small.

As you build up a marketing engine, earn traction, grow your brand, and build audiences that know you, like you, and prefer you when they see your ads/content/website/name, both ads and content tend to work better. That’s because the major platforms reward brands that earn higher-than-average engagement (in organic results and ads) with higher rankings, lower costs-per-click, and more visibility.

standards for software development. The idea is to use the federal contracting process to force changes that will eventually trickle down to the rest of the private sector.

Hackers linked to Russian intelligence compromised one of the company's routine software updates and used that access to break into about 100 top U.S. companies and about a dozen government agencies. The hackers roamed around the networks for nine months before they were finally discovered.

The changing distribution of middle star reviews means that it’s more critical than ever for businesses to create a review program to solicit a larger volume of reviews from people who may not have thought to leave one before.

BrightLocal’s 2020 edition of their annual survey to over 1,000 users in the US, 79% of consumers say they trust online reviews as much as personal recommendations from friends or family. However, if we look at the overall trend, we can see that 10% fewer respondents trust online reviews compared to 2014.

Users are more web-savvy than ever, and they can tell when there are suspicious patterns in reviews–like when a business has all 5-star reviews that were submitted all within the same time period. However, it also means that consumers can sort through potentially negative or fake reviews as one-offs when one or two individuals were perhaps having a bad day and took it out on your business. 

A significant percentage of in-depth audits we sold first started with a $40 video audit.

If it’s true that the sweetest sound to anyone is their own name, then the sweetest video anyone can watch on YouTube is someone going through their own website and telling them how to improve it.

If the competitor bidding on your brand name is of similar size to you or smaller, it’s potentially not worth getting involved in a war here – you’ll likely struggle with ever-rising CPC’s and CPA’s and not be able to make this run profitably.

if you’re the smaller brand you’re likely in really good stead to start bidding on the competition and pulling in some cheap traffic with little to no downside.

If you’re a bigger brand or are looking at going against a brand that’s more evenly matched with you in terms of size, it can be a very expensive game and will not always lead to profit. If you’re still opting to run with competitor bidding, make sure to keep on top of your cost per acquisition and profitability metrics within the business to make sure you’re not burning cash on competitor keywords in an unprofitable pursuit!

We use the words in a URL as a very very lightweight factor. And from what I recall this is primarily something that we would take into account when we haven't had access to the content yet. So if this is the absolute first time we see this URL we don't know how to classify its content, then we might use the words in the in the URL as something to help rank us better. But as soon as we've crawled and indexed the content there then we have a lot more information. And then that's something where essentially if the url is in German or in Japanese or in English it's pretty much the same thing.

Another consideration that many nomads face is the difficulty of finding nationwide medical insurance plans. Most plans currently available only cover medical services within a limited network in your home state. This makes these plans nearly useless other than for emergency room care if you seldom return to your home state.

It is fairly common for nomads to switch everything from their former address to the address of a friend or relative when they are ready to get on the road. As long as your friend or relative is agreeable, trustworthy, and reliable this can be a good and simple solution. Staying at this address whenever you are in your home state, even if you sleep in the driveway, may further reinforce your legal argument that it is indeed your domicile. It is worth considering though whether your friend or relative may tire of managing your mail or may move while you are on the road. Many people who start off by using the address of a friend or relative eventually end up choosing a different option.

Google has repeatedly said either is fine.

John Mueller said in 2017:Google websearch is fine with using either subdomains or subdirectories. Making changes to a site’s URL structure tends to take a bit of time to settle down in search so I recommend picking a setup that you can keep for longer.

Many SEOs believe that subdomains are treated as separate domains, but the truth is more complicated. Anyone that incorporates subdomains as a main part of their site will likely have them treated the exact same as a subfolder would be treated. However, if you’re not treating the subdomains as part of your main website (read as not connecting them with internal links), then they may be treated as separate.