Keep an eye on SKU-specific searches

John has said that Google only judges sites based on what it indexes of that site. And if Google is not indexing big portions of your site, it won't judge those portions. Get it? So if Google is focused on indexing newer content, based on how you structure your web site then Google might not be indexing that low quality content from ages ago anymore. That older lower quality content won't be ranking in Google but at the same time, it won't be dragging down your site's quality. Again, "it depends" on your site and specific situation for your web site.

Google My Business Factors That Don’t Impact Rankings But that’s not to say that you need to utilize every aspect of GMB if you’re only looking to boost your rankings. Elsewhere in Whitespark’s survey, the experts agree that many GMB-related factors do not impact rankings: Keywords in the GMB description Keywords in GMB Services Enabling GMB Messaging Keywords in GMB Products Keywords in Google Posts Enabling an Appointment URL Frequency of Google Posts Quantity of Google Posts

If your business has more than one location, create a separate, localized web page for each one, including name, address, phone number, office hours, contact details, etc. Not only will this make it easier for the people visiting your site to find the specific location they’re looking for, but it could also affect local rankings for each of the locations your locations are in.

Financial Services My number one tactic for reviews has always been to have an actual person ask for a review during key points in the customer journey. For example, an associate that helps someone open a checking account

Most home service businesses should not be displaying their address since they are a Service Area Business, but this doesn’t stop some from keeping their address up to rank in that city.  Google does tend to prioritize proximity in the home services industry, unfortunately. 

Reviews should definitely play a bigger factor than proximity for financial institutions.

With digital banking and the amount of trust we put into financial organizations, proximity isn’t a major factor when considering a financial service provider, but Google results don’t reflect that. 

Paragraph, table, and carousel featured snippets are typically the types that we see financial websites achieving most often.

I believe that featured snippets will become more and more regionally specific. If you do a search for “new water heater cost” you see a featured snippet for Home Advisor. If a company that is local to me published content around the cost and installation, why wouldn’t Google serve that snippet to me instead of what is shown nationally?

Review strategies should include offline tactics. Community outreach and involvement are crucial. I would argue that anyone who is consulting about online reputation management should focus on the company’s reputation offline as well.