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Now, more than 50% of Google searches end without a click to other content, study finds

1. Reputation In Your Title Tag You have control over the meta title tag and can change it as we outline above to include your overall rating and review count. Especially if you are optimizing this title tag for a page dedicated to reviews you can also let the user know you are displaying all of your reviews in one place, offering them a lot of data and efficiency. GatherUp customers would benefit here from showing all of their 1st- and 3rd-party reviews in the Review Widget. 2. Reputation In Your Meta Description

There are 5 general types of featured snippets

ParagraphListTableVideoAccordion

Paragraphs (50%) and lists (37%) are the most common types of featured snippets

Meanwhile, in China – which is home to the world’s largest internet population – the inverse is taking place as web search engines fall steadily out of favour due to a vastly different internet landscape and differing search habits.

Mobile searches for “best” increased more than 80% in two years, while searches for “where to buy” grew by 85%

When analysing the top 20 ranked search results for any given query, BrightEdge found that 47% differed between mobile and desktop. And 32% of the time, the first page that ranked for a domain on any given query differed between desktop and mobile.

80% of the answers delivered by Google’s voice assistant came from the three top results in search engine results pages.Even more, 60% of the results came from featured snippets and 70% overall came from SERP features.

If you think of optimizing the paragraph for the intent of voice, make sure it’s around 42 words,

SEMrush found schema was indeed in use in the vast majority of results, but 36% of the answers given by the Google Home devices contained no Schema at all.

Adobe found that smartphones increased their share of online sales in May to nearly 40% of all e-commerce revenue. Somewhat surprisingly, the company said “new consumers who are shopping online for the first time are doing so from their smartphones.”

Why we care. The center of gravity in retail is shifting online. Even though offline sales will continue to dominate, the focus of retailers’ — especially large retailers’ — efforts will increasingly be online, where the growth story is. Consumers are becoming more agnostic about where they buy, provided there’s trust and confidence in the source. And among online marketplaces and sellers, only Amazon beats the leading names in traditional retail. But real-time inventory and local stores will remain a competitive advantage if well managed and well-executed.

Source: Gartner’s 2019-2020 CMO Spend Survey