Skip to main content

Home/ DISC Inc/ Group items tagged rates

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Rob Laporte

Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic - 0 views

searchengineland.com/ize-your-organic-traffic-86972

seo ppc

shared by Rob Laporte on 25 Jul 11 - No Cached
  • Rob Laporte on 25 Jul 11
     
    Does ad position effect conversion rates?
Rob Laporte

Live Search Webmaster Center Blog : The key to picking the right keywords (SEM 101) - 0 views

blogs.msdn.com/...he-right-keywords-sem-101.aspx

seo

shared by Rob Laporte on 18 May 09 - Cached
  • Rob Laporte on 18 May 09
     
    Tool time Lastly, augment all of that good data with professional keyword research tools. Microsoft offers a tool called adCenter Excel Add-in Keyword Research Tool for versions 2003 and 2007. (Note: You'll need to set up an adCenter account before you can use the tool. Luckily, unlike most other online ad vendors, adCenter offers customer support over the phone with a real person - at no cost to you! - to help you get your account set up and running.) Both Google and Yahoo! offer their own keyword research tools. In addition, there are many third-party keyword research tools available, some for free, others for a fee. The adCenter Excel Add-in Keyword Research Tool can do the following: * Scan your current website and extract the keywords that offer the highest confidence levels based on their current usage * Suggest new keywords based on user behavior or your existing keyword list * Provide: o Research data on top performing keywords o Performance data on the keywords you specify o Information on keyword usage based on geographic and demographic data Note that the keyword tool is primarily designed to help users figure out which keywords to use with their Pay-Per-Click (PPC) advertising campaigns. However, the tool's output is also extremely relevant to developing or revising a keyword list for your website as part of an SEO update. We'll talk about the process of creating a PPC campaign in later posts. To use the tool, I recommend adding your keywords (one word per line) to an empty Excel spreadsheet, listing them in column A. Select the words for which you want to see adCenter's confidence level rating, click the Ad Intelligence tab, and then click the lower half of the Keyword Suggestion button on the toolbar, using both the Contained and Similarity tasks. You'll get a list of additional suggested keywords and phrases that correspond to each of the keywords you selected. Use the ones that are relevant
Rob Laporte

Fone Arena: Latest Google Search Quality Rating Guidelines Leaked - 0 views

fone5arena.blogspot.com/...gle-search-quality-rating.html

seo

shared by Rob Laporte on 23 Jul 14 - No Cached
  • Rob Laporte on 23 Jul 14
     
    General Guidelines (1) by brelights
Rob Laporte

Ecommerce conversion rates - Smart Insights Digital Marketing Advice - 0 views

www.smartinsights.com/...ecommerce-conversion-rates

roi planning

shared by Rob Laporte on 21 Sep 15 - No Cached
  • Rob Laporte on 21 Sep 15
     
    "currently 75% desktop and 25% mobile (15% smartphone, 10% tablet)."
Rob Laporte

Understanding Google Maps & Yahoo Local Search | Developing Knowledge about Local Search - 0 views

blumenthals.com/blog

Statistics local & mobile marketing

shared by Rob Laporte on 21 Oct 08 - Cached
  • Rob Laporte on 21 Oct 08
     
    Google Maps: relative value of a OneBox vs top organic results Category: Google Maps (Google Local) - Mike - 5:50 am Steve Espinosa has some interesting preliminary research on the relative click thru rates of a #1 listing in the Local 10-Pack and a simultaneous #1 listing in organic. The organic listing showed 1.6x the click thru of the the Local 10 Pack listing. As it is preliminary research and only looked at click thru not call in or other measures of action, it is an important piece of research but doesn't speak to ultimate customer action. According to TMP's Local Search Usage Study : Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%). If one works out the combined math of the two studies (a not very reliable number I assure you), in the end the top local ranking would still provide more client contacts either via phone or in person than the organic ranking. At the end of the day, Steve's research can not be viewed as a reason to not focus on local but rather as a call to action on the organic side. I think he would agree that, in the excitement around local, you can't forget organic's power and that in an ideal world a business would use every tool available to them. However, many times, due to the nature of a business, a business may not be able to legitimately play in the Local space and their only recourse is to optimize their website for local phrases. Another interesting outcome of Steve's initial research was "the fact is that the majority of the users who got to the site via the natural link had resolution above 1024×768 and the majority of users who visited via the Onebox result had resoultion of 1024×768 or under." As Steve pointed out, this could be do the greater real estate visible to those with larger screens and thus greater visibility of organic listings above the fold. It could also, however, be
jack_fox

The true impact of conversion rate optimization and why it matters to you - Marketing Land - 0 views

marketingland.com/d-why-it-matters-to-you-253346

usability & CRO

shared by jack_fox on 17 Dec 18 - No Cached
  • User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points
jack_fox

85% of consumers disregard local reviews more than 3 months old - Search Engine Land - 0 views

searchengineland.com/-more-than-3-months-old-309192

seo usability & CRO

shared by jack_fox on 17 Dec 18 - No Cached
  • Users read an average of 10 reviews for a given business but want to see roughly 40 reviews to trust the accuracy of the star rating
  • When evaluating a local business, in this order, users look at star ratings, then review quality, recency and length of reviews
  • Google is now the dominant reviews platform
jack_fox

160+ Digital Marketing Statistics 2018: Trend, Data, and Fun Facts - 0 views

www.omnicoreagency.com/ital-marketing-statistics-2018

seo smm

shared by jack_fox on 23 Aug 18 - No Cached
  • Only 43% of online stores see significant traffic from their social media pages.
  • Having a video thumbnail in the search results can double your search traffic.
  • Mobile ad blocking is increasing 90% year-over-year.
  • ...13 more annotations...
  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
  • 38% of marketers are publishing content at least once a week
  • 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
  • 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
  • Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
  • Most experts agree to maximize SEO, a blog post should be between 1,000 and 1,500 words.
  • People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
  • 29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
  • Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
  • Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
  • In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words.
  • About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
  • Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.
jack_fox

What Google's Star Rating Rich Snippet Changes Mean for You | Distilled - 0 views

www.distilled.net/...h-snippet-changes-mean-for-you

seo site code & design

shared by jack_fox on 19 Sep 19 - No Cached
  • these could be your own products, in which case this seems equally self-serving, but Google will probably be unable to tell the difference. At the very least, Google seems at the very least to be implying by omission that they won’t enforce this.
Rob Laporte

SBA Loans Under the CARES Act - Updated as of April 25, 2020 | Blogs | Coronavirus Reso... - 0 views

www.foley.com/...ns-under-the-cares-act-updated

SEM Industry

shared by Rob Laporte on 01 May 20 - No Cached
  • The PPP provisions of the CARES Act were further interpreted by the U.S. Small Business Administration (“SBA”) in four interim final rules issued on April 2, 2020 (the “Interim Rule”), April 3, 2020 (the “Affiliation Rule”), April 14, 2020 (available here), and April 24, 2020 (available here), and Frequently Asked Questions issued on April 6, 2020 and updated through April 24, 2020 (the “FAQs” ). In conjunction with the issuance of the Affiliation Rule, the SBA also issued a two-page explanation of the affiliation principles applicable to the PPP (the “Affiliation Guidance”). The Interim Rule provided important information on the calculation of the loan amount, and added some further requirements. The Affiliation Rule and Affiliation Guidance clarified the affiliation principles that apply to applicants. The FAQs provide some additional clarification regarding the application of the affiliation rules and interpretation of the CARES Act, including guidance on how to calculate “payroll costs” and how a relationship with a third-party payroll provider and/or Professional Employer Organization (“PEO”) should be viewed for purposes of the PPP. The FAQs make it clear that borrowers and lenders may rely on the SBA’s guidance in the FAQs and the Interim Rule available at the time of application. Specifically, the FAQs provide that the government will not challenge lender PPP actions that conform to such guidance.
  • Unlike most typical SBA loans, the PPP Loans are unsecured loans requiring no collateral, no personal guarantee, and no showing that credit is unavailable elsewhere.
  • A 2-year term (decreased from the maximum maturity of 10 years under the Act), An interest rate of 1% (increased from prior Treasury guidance that set the interest rate at 0.5%), Principal and interest deferred for 6 months.
  • ...13 more annotations...
  • Moreover, the applicant must acknowledge that the funds will be used to retain workers and maintain payroll or make mortgage payments, lease payments, and utility payments. The FAQs further clarify that providing an accurate calculation of payroll costs and applying the affiliation rules is the borrower’s responsibility. Lenders are only expected to perform a good faith review of the payroll cost calculations, the depth of which should be informed by the quality of the documents provided by the borrower.
  • Payment of State or Local tax assessed on employee compensation. Question 16 of the FAQs clarifies that payroll costs are calculated on a gross basis; provided that payroll costs do not include the employer’s share of payroll costs (e.g., FICA).
  • Important Note: Question 7 of the FAQs clarifies that the CARES Act exclusion of any employee compensation in excess of an annual salary of $100,000 applies only to cash compensation. Therefore, non-cash benefits, including employer contributions to defined benefit and defined contribution retirement plans, payment for the provision of group health care benefits and insurance premiums, and payment of state and local taxes assessed on employee compensation, are not counted in calculating the cap and, therefore, those non-cash benefits may be included as a payroll cost
  • The loans may be used for the following expenses/costs from February 15, 2020 through June 30, 2020
  • Interest on debt incurred prior to the loan
  • Payroll costs (as defined above) Costs related to the continuation of group health care benefits during periods of paid sick, medical or family leave, and insurance premiums Employee compensation
  • rent with respect to leasing agreements that had been in place before February 15, 2020
  • electricity, gas
  • transportation, telephone
  • internet access for such services that began before February 15, 2020
  • Note, however, that (i) at least 75% of the forgiven amount must be used for payroll costs and (ii) the amount of the PPP loan forgiveness may be reduced if the borrower reduces the number of employees or salaries and wages (for employees with annual salaries of $100,000 or less by more than 25%).
  • The reduction penalty will not apply to the extent the borrower restores their workforce count and salaries/wages by June 30, 2020.
  • The FAQ issued on April 8, 2020 also clarified that the lender must make the first disbursement of the loan no later than 10 calendar days from the date of loan approval, so lenders and borrowers do not have much flexibility in choosing when the 8-week timeframe begins.
  • Rob Laporte on 01 May 20
     
    "Unlike most typical SBA loans, the PPP Loans are unsecured loans requiring no collateral, no personal guarantee, and no showing that credit is unavailable elsewhere."
Rob Laporte

Thank you pages that can increase conversion rate - 0 views

www.promodo.com/...t-can-increase-conversion-rate

usability & CRO

shared by Rob Laporte on 06 May 20 - No Cached
  • Rob Laporte on 06 May 20
     
    "THANK YOU"
jack_fox

7 Ways SEMrush Helped Me Launch A Successful PPC Agency - 0 views

www.semrush.com/...launch-a-successful-ppc-agency

shared by jack_fox on 21 Oct 20 - No Cached
  • The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel.
  • SEMrush helped me find related keyword ideas. I used that along with Google's Keyword Planner to find keyword opportunities. From there, I “reverse engineered” a profitable ad strategy based on their competitor’s mistakes. In turn, this information helped me seal the deal with a new client. It also saved me from wasting the client’s time and money chasing unprofitable keywords.
  • Historical CPC data from competitors' domains help me project ROAS for clients who don't have any search ads history. With this information, I'll review my client's average conversion rate from non-paid traffic sources and then cast it against the average click-through rate of the target ad position as well as each target keyword's estimated monthly search volume and average cost per click.
  • ...1 more annotation...
  • I'll look at their ad copies and what keywords their ads show for on Google and Bing. The estimated monthly ad spend data helps me qualify new prospects.
  • jack_fox on 21 Oct 20
     
    "The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel."
« First ‹ Previous 41 - 60 of 105 Next › Last »
Showing 20▼ items per page