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jack_fox

Violating Zoning Lawyers | LegalMatch - 0 views

www.legalmatch.com/...violating-zoning-lawyers.html

tohoh

shared by jack_fox on 18 Aug 20 - No Cached
  • Value of property – if the owner cannot assure buyers that the property conforms to zoning laws, he may have to sell it for less than its actual value or take it off the market , even if the local zoning agency is not currently aware of the violation, buyers will be reluctant to buy property for which they may later be responsible
jack_fox

Physical Address vs. Mailing Address - What Does Google Base Ranking On? - Sterling Sky... - 0 views

www.sterlingsky.ca/physical-vs-mailing-address

local & mobile marketing

shared by jack_fox on 21 May 20 - No Cached
  • The ranking is based on the physical location that Google thinks you are located in There is a major difference, as far as ranking goes, between what you think your address is (such as your mailing address) and what Google thinks your physical location is.
  • What you will see is that this business ranks amazing for explicit queries with “Lenexa” (their physical location) but ranks horribly for explicit searches with “Olathe” (mailing address and where they consider themselves to actually be located)
  • Implement a strategy to earn backlinks with anchors that mention the city name. Optimize your website, including your internal linking to make it clear to Google that you have a presence in that city. Move your business inside the border of the desired city (most impactful).
  • jack_fox on 21 May 20
     
    "The ranking is based on the physical location that Google thinks you are located in There is a major difference, as far as ranking goes, between what you think your address is (such as your mailing address) and what Google thinks your physical location is."
Rob Laporte

FAQ: Google's Popular Products and how to increase your organic product visibility - 0 views

searchengineland.com/-products-google-search-332880

seo ppc site code & design local & mobile marketing

shared by Rob Laporte on 30 Jun 20 - No Cached
  • With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages.Here is everything you need to know about Google’s Popular Products section.
  • For now, this feature is only available for apparel and fashion products.
  • The Popular Products feature relies on tools you may already be using for your Shopping campaigns and rich results: product feeds and product schema.
  • ...1 more annotation...
  • Can I measure traffic from Popular Products?
Rob Laporte

Free Google product listings expand to knowledge panels - 0 views

searchengineland.com/and-to-knowledge-panels-336797

seo ppc local & mobile marketing site code & design

shared by Rob Laporte on 30 Jun 20 - No Cached
  • Rob Laporte on 30 Jun 20
     
    "Popular Products"
jack_fox

Does Adding Keywords in an Image Filename Help Ranking? - Sterling Sky Inc - 0 views

www.sterlingsky.ca/an-image-filename-help-ranking

seo local & mobile marketing

shared by jack_fox on 01 Jul 20 - No Cached
  • unlike photos on your website, photos on Google My Business listings don’t get indexed or included in Google Images search.  If you take a photo from your GMB listing and run it through Google Images search, it will return no results, provided the image isn’t also hosted anywhere else online.
  • jack_fox on 01 Jul 20
     
    "unlike photos on your website, photos on Google My Business listings don't get indexed or included in Google Images search.  If you take a photo from your GMB listing and run it through Google Images search, it will return no results, provided the image isn't also hosted anywhere else online."
jack_fox

Server Security Requirements and References: Information Technology - Northwestern Univ... - 0 views

www.it.northwestern.edu/...serversecurity.html

site code & design

shared by jack_fox on 15 Oct 20 - No Cached
  • Each and every recommendation will not be applicable to every server; therefore the system administrator should exercise their own judgment in conjunction with their department's own requirements and business needs. Deviations from the recommended guidelines should be documented
  • if a department is required to comply with PCI (Payment Card Industry) regulations, the specific recommendation has been labeled with "PCI/DSS"
  • All local and domain accounts with privileges above normal user level should have a minimum 15 character passphrase and must be changed at least once every quarter.
  • ...9 more annotations...
  • Machines may not be connected to the network until they have had the latest OS and application updates applied, anti-viral software installed and activated, firewall enabled, AND a strong passphrase enabled on all accounts.
  • Departments must establish, maintain, and effectively implement plans for emergency response, backup operations, and post-disaster recovery for organizational information systems to ensure the availability of critical information resources and continuity of operations in emergency situations.
  • Encrypted backups should be taken regularly, and all on/off site storage should be physically secure.
  • Clocks must be synchronized to two (2) internally hosted time servers
  • RedHat Linux
    • jack_fox
      jack_fox on 15 Oct 20
       
      Closest to CentOS, the distribution of Linux that FutureHosting uses
  • Encrypt all non-console administrative access. Use technologies such as SSH, VPN, or SSL/TLS (transport layer security) for web-based management and other non-console administrative access.
  • Logs must be available online (electronically) for three months, available on tape (or other removable media) for one year.
  • Establish a process to identify newly discovered security vulnerabilities (for example, subscribe to alert services freely available on the Internet). Update standards to address new vulnerability issues.
  • Remove inactive user accounts at least every 90 days.
jack_fox

4 Google My Business Fields That Impact Ranking (and 3 That Don't) - Whiteboard Friday ... - 0 views

moz.com/...ess-fields-that-impact-ranking

local & mobile marketing

shared by jack_fox on 27 Oct 20 - No Cached
  • you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.
  • we have found that review quantity does make an impact on ranking. But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift.
    • jack_fox
      jack_fox on 27 Oct 20
       
      I would argue though that recent reviews are a big CTR factor, especially due to COVID.
  • jack_fox on 27 Oct 20
     
    "you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page."
jack_fox

What We Learned From A "Google Only" Marketing Approach | GatherUp - 0 views

gatherup.com/...google-only-marketing-approach

local & mobile marketing

shared by jack_fox on 27 Oct 20 - No Cached
  • Consider offering a “Google only” entry-level service as one of your services
  • Then use the metrics that are available to prove its worth to your clients. Show them significant KPIs improvements as a rationale for upgrading to your higher-end services.
  • Consider selling reviews as a service beyond just asking for reviews.
  • ...8 more annotations...
  • A “Google only” approach to marketing works, and it works well.
  • ‘Deep-six’ expensive citations
  • we deleted all of the inappropriate business listings that were out there, cleaned up every bad listing we could find.
  • We took the time to build out new listings across several sites. Spot 2 Be received a few more links, but we saw virtually no impact by the end of that quarter in terms of rank of her top 50 terms. That being said we did see some movement lower down that indicated that the new citations had some value.
  • while citations aren’t what they used to be they might, if done judicially, provide some benefit. 
  • Can a Google My Business website rank? A: Yes
  • Would NAP confusion create additional problems? Would it screw the pooch? A: No
  • Could a Google-only marketing strategy provide ongoing lift and benefit?A: Yes and it could do so inexpensively
jack_fox

Why You Should Embed a Google Map on Your Website - Sterling Sky Inc - 0 views

www.sterlingsky.ca/d-a-google-map-on-your-website

seo local & mobile marketing

shared by jack_fox on 09 Nov 20 - No Cached
  • There are a few main reasons to add a Google map to your website: It helps customers or website visitors get directions to your business and saves customers the steps of opening a new browser window, leaving your website, and finding directions. Customers can simply use the map on your website. Your business contact information is easy to find. The data an embedded Google Map provides is your business address, phone number, website, directions, reviews, and review stars. A Google map can highlight nearby points of interest, parking areas, restaurants, theaters, parks, etc. Visitors can reference nearby areas if they are not exactly sure where your business is located.
  • jack_fox on 09 Nov 20
     
    "There are a few main reasons to add a Google map to your website: It helps customers or website visitors get directions to your business and saves customers the steps of opening a new browser window, leaving your website, and finding directions. Customers can simply use the map on your website. Your business contact information is easy to find. The data an embedded Google Map provides is your business address, phone number, website, directions, reviews, and review stars. A Google map can highlight nearby points of interest, parking areas, restaurants, theaters, parks, etc. Visitors can reference nearby areas if they are not exactly sure where your business is located."
jack_fox

Google My Business Listing Suspended? Here's How to Recover - 0 views

www.searchenginejournal.com/...372355

seo local & mobile marketing

shared by jack_fox on 09 Nov 20 - No Cached
  • Google My Business suspension is when your GMB listing is no longer visible on Google and Google Maps or you have lost control of your listing (your business listing is essentially “unverified” and you can’t manage it.)You will know that your listing has been suspended when you see this notification in your GMB dashboard:
  • If that person is “trusted” enough by Google, it is possible that their suggestion to remove the business listing or make negative edits could take effect almost immediately.
  • A hard suspension is when you do a search for your company’s name and city and your Knowledge Panel doesn’t show up online
  • ...3 more annotations...
  • A soft suspension is when your business’ Knowledge Panel still shows up online and you can access it in your GMB dashboard, but it looks as if it hasn’t been verified and you can’t manage or update your listing.
  • It typically takes about two weeks for Google to review your reinstatement request.
  • GMB suspensions can sometimes happen for random reasons – like if you make too many changes at one time, if a competitor suggests an edit, or even if there’s a glitch on Google’s end.
jack_fox

Google My Business Adding Reinstatement Request To Contact Flow - Steady Demand - 0 views

www.steadydemand.com/tement-request-to-contact-flow

local & mobile marketing

shared by jack_fox on 18 Nov 20 - No Cached
  • jack_fox on 18 Nov 20
     
    "threads about suspended profiles "
jack_fox

4 Google My Business Fields That Impact Ranking (and 3 That Don't) - Whiteboard Friday ... - 0 views

moz.com/...ess-fields-that-impact-ranking

local & mobile marketing seo

shared by jack_fox on 17 Dec 20 - No Cached
  • think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.
  • If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.
jack_fox

How Many Leads Does Google My Business (GMB) Drive? - Sterling Sky Inc - 0 views

www.sterlingsky.ca/leads-google-my-business

seo local & mobile marketing roi planning

shared by jack_fox on 27 Oct 21 - No Cached
  • In general, the number of leads from Google My Business has increased substantially over the last few years
  • The good news is that although the number will be off, the general trend according to GMB insights should match the trend in reality. 
jack_fox

Call History Data Now Rolling Out To Google My Business Dashboard - Brodie Clark Consul... - 0 views

brodieclark.com/all-history-google-my-business

local & mobile marketing

shared by jack_fox on 23 Aug 21 - No Cached
  • Once call history is on, customers connect to you through a forwarding number instead of through the number on your profile. At the start of a call, you’ll get an automated message that says, “Call from Google.”
jack_fox

3 Little Known Facts About the Google My Business Cover Photo - Sterling Sky Inc - 0 views

www.sterlingsky.ca/over-photos-google-my-business

local & mobile marketing

shared by jack_fox on 22 Sep 21 - No Cached
  • The cover photo can show up in the 3-pack
  • To increase the chances of having Google pick the cover photo you selected, make sure you do the following: Pick an image that looks good in both landscape and a square layout Pick an image that has most of the image in the top half (not the bottom half) The image should be a close-up and not have a ton of background detail An exterior image is generally preferable to the algorithm Use the dimensions 1332 x 750 for the cover photo Use this trick from Ben Fisher to get Google to display the correct photo
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