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SBA Loans Under the CARES Act - Updated as of April 25, 2020 | Blogs | Coronavirus Reso... - 0 views

  • The PPP provisions of the CARES Act were further interpreted by the U.S. Small Business Administration (“SBA”) in four interim final rules issued on April 2, 2020 (the “Interim Rule”), April 3, 2020 (the “Affiliation Rule”), April 14, 2020 (available here), and April 24, 2020 (available here), and Frequently Asked Questions issued on April 6, 2020 and updated through April 24, 2020 (the “FAQs” ). In conjunction with the issuance of the Affiliation Rule, the SBA also issued a two-page explanation of the affiliation principles applicable to the PPP (the “Affiliation Guidance”). The Interim Rule provided important information on the calculation of the loan amount, and added some further requirements. The Affiliation Rule and Affiliation Guidance clarified the affiliation principles that apply to applicants. The FAQs provide some additional clarification regarding the application of the affiliation rules and interpretation of the CARES Act, including guidance on how to calculate “payroll costs” and how a relationship with a third-party payroll provider and/or Professional Employer Organization (“PEO”) should be viewed for purposes of the PPP. The FAQs make it clear that borrowers and lenders may rely on the SBA’s guidance in the FAQs and the Interim Rule available at the time of application. Specifically, the FAQs provide that the government will not challenge lender PPP actions that conform to such guidance.
  • Unlike most typical SBA loans, the PPP Loans are unsecured loans requiring no collateral, no personal guarantee, and no showing that credit is unavailable elsewhere.
  • A 2-year term (decreased from the maximum maturity of 10 years under the Act), An interest rate of 1% (increased from prior Treasury guidance that set the interest rate at 0.5%), Principal and interest deferred for 6 months.
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  • Moreover, the applicant must acknowledge that the funds will be used to retain workers and maintain payroll or make mortgage payments, lease payments, and utility payments. The FAQs further clarify that providing an accurate calculation of payroll costs and applying the affiliation rules is the borrower’s responsibility. Lenders are only expected to perform a good faith review of the payroll cost calculations, the depth of which should be informed by the quality of the documents provided by the borrower.
  • Payment of State or Local tax assessed on employee compensation. Question 16 of the FAQs clarifies that payroll costs are calculated on a gross basis; provided that payroll costs do not include the employer’s share of payroll costs (e.g., FICA).
  • Important Note: Question 7 of the FAQs clarifies that the CARES Act exclusion of any employee compensation in excess of an annual salary of $100,000 applies only to cash compensation. Therefore, non-cash benefits, including employer contributions to defined benefit and defined contribution retirement plans, payment for the provision of group health care benefits and insurance premiums, and payment of state and local taxes assessed on employee compensation, are not counted in calculating the cap and, therefore, those non-cash benefits may be included as a payroll cost
  • The loans may be used for the following expenses/costs from February 15, 2020 through June 30, 2020
  • Interest on debt incurred prior to the loan
  • Payroll costs (as defined above) Costs related to the continuation of group health care benefits during periods of paid sick, medical or family leave, and insurance premiums Employee compensation
  • rent with respect to leasing agreements that had been in place before February 15, 2020
  • electricity, gas
  • transportation, telephone
  • internet access for such services that began before February 15, 2020
  • Note, however, that (i) at least 75% of the forgiven amount must be used for payroll costs and (ii) the amount of the PPP loan forgiveness may be reduced if the borrower reduces the number of employees or salaries and wages (for employees with annual salaries of $100,000 or less by more than 25%).
  • The reduction penalty will not apply to the extent the borrower restores their workforce count and salaries/wages by June 30, 2020.
  • The FAQ issued on April 8, 2020 also clarified that the lender must make the first disbursement of the loan no later than 10 calendar days from the date of loan approval, so lenders and borrowers do not have much flexibility in choosing when the 8-week timeframe begins.
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    "Unlike most typical SBA loans, the PPP Loans are unsecured loans requiring no collateral, no personal guarantee, and no showing that credit is unavailable elsewhere."
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Wikidata 101 - Search Engine Land - 0 views

  • Wikidata contains entities, or Items, like “London” or “Facebook.” Each Item is assigned a unique identifier starting with a Q, like Q454390 for the TI-99. At the top of each Item is a label, description and aliases:
  • take a look at Items similar to the one you’d like to edit, and note the statement Properties used plus the kinds of Values and Qualifiers commonly accepted for those Properties.
  • My top recommendations for Properties that Organizations should supply/populate are headquarters location, official website, image or logo image, described at URL, Facebook ID, Twitter username, inception, industry and manufacturer (of).
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  • Wikidata insists upon entries being about notable concepts or material entities (people, places and things). For the most part, that means it is mentioned in the Wikipedia or you can describe the entity using third-party, publicly available resources
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    "Wikidata contains entities, or Items, like "London" or "Facebook." Each Item is assigned a unique identifier starting with a Q, like Q454390 for the TI-99. At the top of each Item is a label, description and aliases:"
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Generating Six-Figure Profits from $40 SEO Audits: A Gaps-is-Back Playbook - Gaps - 0 views

  • A significant percentage of in-depth audits we sold first started with a $40 video audit.
  • If it’s true that the sweetest sound to anyone is their own name, then the sweetest video anyone can watch on YouTube is someone going through their own website and telling them how to improve it.
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Daily iOS 14.5 Opt-in Rate | Flurry - 0 views

  • opt-in rates expected to be low, this change is expected to create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide. 
    • jack_fox
       
      also relevant to STMX, rewards systems projects
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After SolarWinds Hack, Biden Plans Executive Order Strengthening Cybersecurity : NPR - 0 views

  • standards for software development. The idea is to use the federal contracting process to force changes that will eventually trickle down to the rest of the private sector.
  • Hackers linked to Russian intelligence compromised one of the company's routine software updates and used that access to break into about 100 top U.S. companies and about a dozen government agencies. The hackers roamed around the networks for nine months before they were finally discovered.
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Outranking Tough Competitors: My One-Year Study of a Google Local Finder - Moz - 0 views

  • If you find a sluggish market, your client can become a winner with the right strategy.
  • The higher a business appeared in the local finder, the more stable it tended to be throughout the year. The lower a business appeared in the local finder, the more erratic its position was as the year moved along.
  • If either of these brands were your agency’s client, you would need to take Tansy’s wins column and build your strategy from it. Your strategy could include recommendations for: Primary category adjustment based on ranking goalsWebsite development and optimizationLink developmentPhotographyReview acquisition, including both numbers and recency, as well as review languageCustomer service improvements via owner responses and Q&A usage
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  • I’m confident that we know some of the factors, but certainly not all of them. I think there are X factors out there still to be discovered.I have little confidence that we know the weight Google assigns to individual factors, and I strongly suspect that Google weights unique factors differently in different industries.
  • No one factor will “do the trick” in any local finder.
  • The foundation of success both offline and online is positive real world relationships. Be sure you make this message central to what you teach all clients.
  • use rankings mostly as internal benchmarks, and be sure you’re tracking how the work you’re doing is leading to upward growth in conversions and revenue.
  • Be sure incoming clients understand the influence of user-to-business proximity, meaning that there are no static #1 rankings.
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    "If you find a sluggish market, your client can become a winner with the right strategy."
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The Swiss Luxury-Watch Slump in the United States Is Over - Bloomberg - 0 views

  • The three-year luxury-watch slump in the United States is over.  Swiss luxury-watch sales in the U.S., Switzerland's second largest export market, jumped substantially in the first half of 2018 versus the same period in 2017, according to three indicators, two for wholesale sales, the other for retail sales. The retail data came from the NDP Group, the market research company whose widely respected watch retail tracking service collects point-of-sale data from thousands of stores in the United States. "We're reporting that U.S. sales for watches above $1,000 are up 13.5% in value year-to-date," Reg Brack, NPD's watches and luxury industry analyst, told HODINKEE. Swiss watches dominate the market above $1,000.
  • The Swatch Group boasted that it had "the best first semester sales in the history of the group," CHF 4.27 billion, a 14.7% increase over the same period in 2017. The company reported a 66.5% jump in net income to CHF 468 million.
  • The main drivers of this year's boomlet, according to the FH, were Asian markets, mechanical watches, and relatively affordable steel watches.
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  • Mechanical-watch exports grew by double-digit percentages in both volume and value. Unit exports increased 13.6% to 3.8 million pieces. In value, mechanicals rose 11.3% to CHF 8.14 billion. That amounts to 82% of total export sales by value. Exports of electronic watches rose 6.4% in value, but dropped 3.8% in units to 7.85 million, continuing a steady, five-year decline.
  • Watches with export prices in the CHF 500 to CHF 3,000 range showed the strongest growth, up 14.8% in volume and 16.9% in value. Overall, steel watch exports enjoyed a "steep rise," the FH said, up 500,000 units (it didn't give the total number).
  • While global Swiss watch sales this year are strongest in the $1,000 to $5,000 retail range, according to the FH, that's not the case in the U.S. Here watch sales are strongest at the very top of the price pyramid, according to NPD. Watches priced $5,000 and up accounted for nearly half the sales of the entire U.S. watch market in value. 
  • In general, Swiss brands that are less well known have difficulty competing in the U.S. market. That's particularly true in the $1,000 to $3,000 price range, Brack said. That price range is extremely competitive: "A lot of brands are struggling for [consumer] awareness." 
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The Bedlam Update [November 5-10, 2019]: What You Need To Know - Sterling Sky Inc - 0 views

  • November 5, 2019We started seeing huge changes in the local results (map packs) on this date.  Every client I checked had shifted and most of them were major.
  • I notice this every time there is a major shift in local rankings.  You’ll start seeing spam that wasn’t showing before.  If you work in an industry that has a lot of spam, I would almost expect this to happen.
  • I am hearing a lot of stories over at the Local Search Forum about listings vanishing.  If this is the case, it’s a strong possibility that your listing is filtered.  Listings that are near the same location of another business or share a website/phone number can have their ranking suppressed or missing altogether from the local results.
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The State of SEO 2019 - Infographic - Search Engine Watch Search Engine Watch - 1 views

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    "SEO "
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Misquoted and misunderstood: Why many in the search community don't believe the WSJ abo... - 0 views

  • What the Wall Street Journal published to me is either showing how it has a complete lack of understanding of search or even worse — the publication has its own agenda against Google, which honestly makes me sad.
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Conductor becomes an employee-owned firm after almost two years under WeWork - Search E... - 0 views

  • Why we care. In one sense, Conductor is back where it was before the WeWork acquisition but with a radically different ownership structure. The company has always been employee and customer focused and this new ownership structure should make it even more so.
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What Should Digital Marketing Agencies Focus on in the Year Ahead? | SparkToro - 0 views

  • Great digital marketers advise their clients to craft singular, resonant messaging that tells a clear, obvious story throughout the funnel. Yet far too few take their own advice.
  • accept this reality and seek balance through equitable work
  • Events, networking, referrals, and content are among the most mentioned, but they’re far from alone. I spoke with an agency who gets almost all their clients through comment marketing, mostly on Reddit, Instagram, and YouTube (I was so surprised I asked to see examples).
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May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces - 0 views

  • Adobe found that smartphones increased their share of online sales in May to nearly 40% of all e-commerce revenue. Somewhat surprisingly, the company said “new consumers who are shopping online for the first time are doing so from their smartphones.”
  • Why we care. The center of gravity in retail is shifting online. Even though offline sales will continue to dominate, the focus of retailers’ — especially large retailers’ — efforts will increasingly be online, where the growth story is. Consumers are becoming more agnostic about where they buy, provided there’s trust and confidence in the source. And among online marketplaces and sellers, only Amazon beats the leading names in traditional retail. But real-time inventory and local stores will remain a competitive advantage if well managed and well-executed.
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