Group items tagged industry - DISC Inc

Rob Laporte on 30 Apr 12

Rel="author" and Rel="publisher" are the solution Google is adopting in order to better control, within other things, the spam pollution of the SERPs. If you are a blogger, you will be incentivized in marking your content with Author and link it to your G+ Profile, and as a Site, you are incentivized to create your G+ Business page and to promote it with a badge on you site that has the rel="publisher" in its code. Trusted seeds are not anymore only sites, but can be also persons (i.e.: Rand or Danny Sullivan) or social facets of an entity… so, the closer I am in the Social Graph to those persons//entity the more trusted I am to Google eyes. As we can see, Google is not trying to rely only on the link graph, as it is quite easy to game, but it is not simply adding the social signals to the link graph, because they too can be gamed. What Google is doing is creating and refining a new graph that see cooperating Link graph, Social graph and Trust graph and which is possibly harder to game. Because it can be gamed still, but - hopefully - needing so many efforts that it may become not-viable as a practice. Wake up SEOs, the new Google is here As a conclusion, let me borrow what Larry Page wrote on Google+ (bold is mine): Our ultimate ambition is to transform the overall Google experience […] because we understand what you want and can deliver it instantly. This means baking identity and sharing into all of our products so that we build a real relationship with our users. Sharing on the web will be like sharing in real life across all your stuff. You'll have better, more relevant search results and ads. Think about it this way … last quarter, we've shipped the +, and now we're going to ship the Google part. I think that it says it all and what we have lived a year now is explained clearly by the Larry Page words. What can we do as SEOs? Evolve, because SEO is not dieing, but SEOs can if they don't assume that winter - oops - the

<div class="cArrow"> </div><div class="cContentInner">Rel="author" and Rel="publisher" are the solution Google is adopting in order to better control, within other things, the spam pollution of the SERPs. If you are a blogger, you will be incentivized in marking your content with Author and link it to your G+ Profile, and as a Site, you are incentivized to create your G+ Business page and to promote it with a badge on you site that has the rel="publisher" in its code. Trusted seeds are not anymore only sites, but can be also persons (i.e.: Rand or Danny Sullivan) or social facets of an entity… so, the closer I am in the Social Graph to those persons//entity the more trusted I am to Google eyes. As we can see, Google is not trying to rely only on the link graph, as it is quite easy to game, but it is not simply adding the social signals to the link graph, because they too can be gamed. What Google is doing is creating and refining a new graph that see cooperating Link graph, Social graph and Trust graph and which is possibly harder to game. Because it can be gamed still, but - hopefully - needing so many efforts that it may become not-viable as a practice. Wake up SEOs, the new Google is here As a conclusion, let me borrow what Larry Page wrote on Google+ (bold is mine): Our ultimate ambition is to transform the overall Google experience […] because we understand what you want and can deliver it instantly. This means baking identity and sharing into all of our products so that we build a real relationship with our users. Sharing on the web will be like sharing in real life across all your stuff. You'll have better, more relevant search results and ads. Think about it this way … last quarter, we've shipped the +, and now we're going to ship the Google part. I think that it says it all and what we have lived a year now is explained clearly by the Larry Page words. What can we do as SEOs? Evolve, because SEO is not dieing, but SEOs can if they don't assume that winter - oops - the </div>

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Google Openly Profiles SEOs As Criminals - 2 views

outspokenmedia.com/...ogle-profiles-seo-as-criminals seo sem industry link marketing

shared by Rob Laporte on 31 Jan 10 - Cached

If we can stop talking about nofollow and PageRank sculpting for a second, maybe we can openly talk about the bigger story of last week’s SMX Advanced. The one that has to do with Matt Cutts taking the stage during the You&A and openly stating that Google profiles SEOs like common criminals. I was naïve in my youth. I’d read blog posts that accused Google of “having it out” for SEOs and laugh. There’d be rants about how Google was stricter on sites that were clearly touched by an SEO and how SEOs were dumb for “self-identifying” with attributes like nofollow. At the time, I thought these people were insane. Now I know they were right. Google does profile SEOs. They’re identified as “high risk” and so are all of their associated projects.
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Jennifer Williams on 31 Jan 10

Interesting...further strengthens the position that "content is King" and we should continue to encourage clients in that direction. Value to the audience first, play nice with the search engines second.

<div class="cArrow"> </div><div class="cContentInner">Interesting...further strengthens the position that "content is King" and we should continue to encourage clients in that direction. Value to the audience first, play nice with the search engines second.</div>

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Future SEO: String Entity Optimization - 0 views

searchengineland.com/ing-entity-optimization-171094 seo sem industry site code & design

shared by Rob Laporte on 04 Nov 13 - No Cached

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The need for speed: Google dedicates engineering team to accelerate development of Word... - 0 views

searchengineland.com/ent-wordpress-ecosystem-291214 sem industry seo site code & design

shared by Rob Laporte on 07 Feb 18 - No Cached

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Future SEO: Understanding Entity Search - 0 views

searchengineland.com/rstanding-entity-search-172997 seo sem industry site code & design

shared by Rob Laporte on 04 Nov 13 - No Cached

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70+ Best Free SEO Tools (As Voted-for by the SEO Community) - 1 views

ahrefs.com/free-seo-tools sem & other tools

shared by Rob Laporte on 11 Apr 18 - No Cached

Soovle — Scrapes Google, Bing, Yahoo, Wikipedia, Amazon, YouTube, and Answers.com to generate hundreds of keyword ideas from a seed keyword. Very powerful tool, although the UI could do with some work.Hemingway Editor — Improves the clarity of your writing by highlighting difficult to read sentences, “weak” words, and so forth. A must-have tool for bloggers (I use it myself).
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Yandex Metrica — 100% free web analytics software. Includes heat maps, form analytics, session reply, and many other features you typically wouldn’t see in a free tool.
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For example, two of my all-time favourite tools are gInfinity (Chrome extension) and Chris Ainsworth’s SERPs extraction bookmarklet.By combining these two free tools, you can extract multiple pages of the SERPs (with meta titles + descriptions) in seconds.
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Keyword Mixer — Combine your existing keywords in different ways to try and find better alternatives. Also useful for removing duplicates from your keywords list.Note: MergeWords does (almost) exactly the same job albeit with a cleaner UI. However, there is no option to de-dupe the list.
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LSIgraph.com — Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.
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Small SEO Tools Plagiarism Checker — Detects plagiarism by scanning billions of documents across the web. Useful for finding those who’ve stolen/copied your work without attribution.
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iSearchFrom.com — Emulate a Google search using any location, device, or language. You can customise everything from SafeSearch settings to personalised search.
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Delim.co — Convert a comma-delimited list (i.e. CSV) in seconds. Not necessarily an SEO tool per se but definitely very useful for many SEO-related tasks.
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Am I Responsive? — Checks website responsiveness by showing you how it looks on desktop, laptop, tablet, and mobile.
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SERPLab — Free Google rankings checker. Updates up to 50 keywords once every 24 hours (server permitting).
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Varvy — Checks whether a web page is following Google’s guidelines. If your website falls short, it tells you what needs fixing.
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JSON-LD Schema Generator — JSON-LD schema markup generator. It currently supports six markup types including: product, local business, event, and organization.
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KnowEm Social Media Optimizer — Analyses your web page to see if it’s well-optimised for social sharing. It checks for markup from Facebook, Google+, Twitter, and LinkedIn.
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Where Goes? — Shows you the entire path of meta-refreshes and redirects for any URL. Very useful for diagnosing link issues (e.g. complex redirect chains).
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Google Business Review Link Generator — Generates a direct link to your Google Business listing. You can choose between a link to all current Google reviews, or to a pre-filled 5-star review box.
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PublicWWW — Searches the web for pages using source code-based footprints. Useful for finding your competitors affiliates, websites with the same Google Analytics code, and more.
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Keywordtool.io — Scrapes Google Autosuggest to generate 750 keyword suggestions from one seed keyword. It can also generate keyword suggestions for YouTube, Bing, Amazon, and more.
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SERPWatcher — Rank tracking tool with a few unique metrics (e.g. “dominance index”). It also shows estimated visits and ranking distribution charts, amongst other things.
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GTMetrix — Industry-leading tool for analysing the loading speed of your website. It also gives actionable recommendations on how to make your website faster.
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Mondovo — A suite of SEO tools covering everything from keyword research to rank tracking. It also generates various SEO reports.SEO Site Checkup — Analyse various on-page/technical SEO issues, monitor rankings, analyse competitors, create custom white-label reports, and more.
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