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ChatGPT: What Is It & How Can You Use It? - 0 views

www.searchenginejournal.com/...473664 SEM & other tools seo SAW SEM Industry
shared by Rob Laporte on 25 Jan 23 - No Cached
  • Having tested ChatGPT, I have to agree that the fear of search being replaced with a chatbot is not unfounded
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Holding Onto Your Marketing Budget in a Downturn - 0 views

hbr.org/...marketing-budget-in-a-downturn SEM Industry
shared by Rob Laporte on 29 Nov 22 - No Cached
  • As some competitors dial back their spend during the turndown, advertisers who stay the course are likely to realize big benefits.
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Data sharing settings - Analytics Help - 0 views

support.google.com/...1011397 roi planning
shared by Rob Laporte on 23 Jan 23 - No Cached
  • You benefit when this setting is ON because Analytics data can be used to help build better tools and provide guidance that can help your marketing and analysis efforts. Benchmarking data lets you know where you stand in your industry and contributes to research analyses that uncover important market trends, like year-over-year increase in mobile traffic.
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Your Google Searches Are Quietly Evolving. Here's What's Next | WIRED - 0 views

www.wired.com/...ch-shopping-ads-malware-trends SEM Industry roi planning seo
shared by Rob Laporte on 24 Jan 23 - No Cached
  • Google ran more than 700,000 experiments that resulted in 4,000 improvements to Search.
  • It’s about a 40-billion-a-day problem. That’s the number of pages of spam and malicious content that Google Search discovers every day.
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The future of SEO and why it's not dying - 0 views

searchengineland.com/f-seo-why-its-not-dying-425615 seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • Over time, maybe Google’s search engine and results product will be less important as more consumers shift to AI sources to get their information or that information is brought to them. 
  • Another colleague, in a separate conversation, reiterated that Google has the most information, so despite Bard’s initial disappointment, it could end up being the leader
  • Rob Laporte on 19 May 23
     
    "SEO is relevant"
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Has AI changed SEO for better or worse? - 0 views

searchengineland.com/hanged-seo-better-worse-395240 seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • One of the most significant impacts of AI on SEO is personalized search results.
  • AI algorithms can understand natural language queries and provide accurate results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech.
  • AI-powered predictive analytics can help businesses identify trends and predict future outcomes
  • ...1 more annotation...
  • One of the most significant issues is the potential loss of control over search rankings and referral traffic.
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What marketers should keep in mind when adopting AI - 0 views

martech.org/-keep-in-mind-when-adopting-ai seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • There is still human supervision [required]
  • make predictions with successful outcomes
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The new Google search generative experience: Here's what it looks like - 0 views

searchengineland.com/enerative-ai-experience-413533 AI_GPT seo SEM Industry roi planning
shared by Rob Laporte on 15 May 23 - No Cached
  • Rob Laporte on 15 May 23
     
    "How to sign up for the new Google Search generative experience"
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Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - 0 views

www.iloveseo.net/-era-of-algorithms-based-on-ai roi planning seo SEM Industry
shared by Rob Laporte on 07 Jul 22 - No Cached
  • a more reliable source when it comes to understanding where the Mountain View giant is aiming at its strategy is their Think with Google website
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Is Google Dying? Or Did the Web Grow Up? - The Atlantic - 0 views

www.theatlantic.com/...661325 seo roi planning SEM Industry
shared by Rob Laporte on 06 Jul 22 - No Cached
  • Search google dying on Twitter or Reddit and you can see people grousing about it going back to the mid 2010s. Lately, though, the criticisms have grown louder.
  • a PR response from Google’s Search liaison, Danny Sullivan, refuting one of Brereton’s claims. “You said in the post that quotes don’t give exact matches. They really do. Honest,” Sullivan wrote in a series of tweets.
  • Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.
  • ...2 more annotations...
  • In 2020, the company made $147 billion in revenue off ads alone, which is roughly 80 percent of its total revenue
  • Google could use such technology to continue to lead people away from their intended searches and toward its own products and paid ads with greater frequency. Or, less deviously, it could simply gently algorithmically nudge people in unexpected directions. Imagine all the life decisions that you make in a given year based on information you process after Googling. This means that the stakes of Google’s AI interpreting a searcher’s intent are high.
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Google Helpful Content Update | SEO Book - 0 views

www.seobook.com/helpful-content-update seo roi planning SEM Industry
shared by Rob Laporte on 30 Aug 22 - No Cached
  • Rob Laporte on 30 Aug 22
     
    "the police probably won't even take a report to investigate it"
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