How Google's Selective Link Priority Impacts SEO (2023 Study) - 0 views
-
How Google’s Selective Link Priority Impacts SEO (2023 Study)
-
First Link Priority
-
only have selected one of the links from a given page.
- ...6 more annotations...
-
Google only counted the first anchor text
-
So even if you manage to figure out how we currently do it today, then that’s not necessarily how we’ll do it tomorrow, or how it always is across all websites.
-
Test #1 Takeaway: Google seems to be able to count multiple anchor texts on the same page to the same target, at least if one of the links is an image.
-
Test #2 Takeaway: When Google encountered two text links followed by an image link, Google indexed the first text and image anchors only.
-
Test #3 Takeaway: When Google encountered two text links followed by an image link and finally another text link, Google indexed the first text and image anchors only.
-
How to Optimize For Google’s Selective Link Priority Let’s be clear: Selective Link Priority most likely isn’t going to make a huge difference in your SEO strategy, but it can make a difference, especially in tie-breaker situations. In particular, here are five internal linking practices in a Selective Link Priority world: Be aware when linking on a page multiple times to the same URL that Google may not “count” all of your anchor text. When in doubt, you should likely prioritize both the first text link and image links on the page. Remember that each link to a URL—regardless of anchor text—has the potential to increase that URL’s PageRank. Don’t leave image alt attributes empty, and remember to vary them from any text link anchors. Not only can Google index the alt attribute as a separate anchor, but this gives you the chance to further increase your anchor text variations. Sites with smaller external link profiles may wish to limit the number of navigational links in preference of in-body text links. The reason is that if Google does indeed tend to prefer the first links on the page—and these are navigational—this limits the number of anchor text variations you can send to any page. (This isn’t a hard-and-fast rule. In fact, it’s a nuanced, complex subject that may warrant a whole other post.) The most important thing to remember is this – anchor text is a powerful ranking signal, even for internal links. Carefully choosing your anchor text—while avoiding over-optimization—can make a difference in winning SEO. If your SEO game is otherwise strong, you may be able to get away with ignoring Google’s Selective Link Priority rules (as most sites do already.) But you should at least be aware of how it works and what it means to your strategy.
