Group items tagged

User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points

Users read an average of 10 reviews for a given business but want to see roughly 40 reviews to trust the accuracy of the star rating

When evaluating a local business, in this order, users look at star ratings, then review quality, recency and length of reviews

Google is now the dominant reviews platform

while it may not use rel=next/prev for search, it can still be used by other search engines and by browsers, among other reasons. So while Google may not use it for search indexing, rel=prev/next can still be useful for users. Specifically some browsers might use those annotations for things like prefetching and accessibility purposes.Bing partially supports rel=prev/next. Frédéric Dubut from Bing said yesterday that while Bing doesn’t use it to merge pages into a single set, they do use it for discoverability and understanding a site’s overall structure.

no single tool really gives us a complete end-to-end analysis

When you use the three tools together, they will give you a better understanding of real-world performance and optimization opportunities.

You should be aiming to create pages no larger than 3 megabytes (MB), and smaller when possible

GTmetrix is effectively a one-stop-shop for all of your speed optimization needs.

Google also integrated Lighthouse into Chrome Devtools.

one of the most important things when it comes to website speed testing is to pick one tool and stick with it. Each has their own set of different metrics and therefore you can’t compare one tool’s test results to another

Using questions on your landing pages and / or social media will improve engagement

Most basic and how-to questions are going to have informational intent (simply due to the essence of the question format: most people asking questions seek to find an answer, i.e. information). But there's always a chance there's a transactional intent there that you may want to make note of

"People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility

the information provided via the title attribute is completely hidden to the vast majority of users who use a keyboard to navigate content.

Screen readers don’t support access to the title attribute content in a consistent way.

Specifically for links, a meaningful, descriptive, accurate anchor text is the best accessible solution.

Open Source framework designed to speed up load times for mobile internet users

Characteristic features of AMP are reduced JavaScript and CSS elements, and the use of a Content Delivery Network

With the help of the right plugins, WordPress users can also publish over AMP, though there is not yet an eCommerce solution for AMP.

Each image should have an alt text

a title attribute is not required. What’s more, most of the time it doesn’t make sense to add it. They are only available to mouse (or other pointing devices) users and the only one case where the title attribute is required for accessibility is on <iframe> and <frame> tags.

f you have images in your design that are purely there for design reasons, you’re doing it wrong, as those images should be in your CSS and not in your HTML. If you really can’t change these images, give them an empty alt attribute

Adding structured data to your pages can help search engines display your images as rich results. While Google says structured data doesn’t help you rank better, it does help to achieve a more fleshed out listing in Image Search

Adding images to your XML sitemaps helps Google index your images, so be sure to do so for better image SEO.