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Rob Laporte on 11 Nov 21"There is an expectation that over time, RankBrain and BERT will make the algorithm "smarter" and diminish the need for these human reviewers."
A year ago today, I wrote about an experimental feature Google was showing off. I titled that article Google Like/Don’t Like: Move Results Up, Hide Them Or Suggest Your Own. Now it appears Google might be rolling the feature out, at least to a subset of Google searchers.
We have several blog posts across the web documenting them seeing these features in their Google web search results. Those blog posts include Justin Hileman, Garett Rogers, Alex Chitu, a German blog and my coverage at the Search Engine Roundtable, which documents a couple people noticing it in a WebmasterWorld thread.
How does it work? Justin Hileman has posted several screen captures and a screen cast movie. Below is the movie:
Google Operating System said all users can see traces of SearchWiki, by appending “&swm=2″ to the end of your search string. For example, google.com/search?q=google&swm=2.