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Rob Laporte

The Complete list of Google Penalties and How to Recover - 0 views

www.searchenginejournal.com/...201510

seo

shared by Rob Laporte on 11 Nov 21 - No Cached
  • Rob Laporte on 11 Nov 21
     
    "There is an expectation that over time, RankBrain and BERT will make the algorithm "smarter" and diminish the need for these human reviewers."
Rob Laporte

Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - 0 views

www.iloveseo.net/-era-of-algorithms-based-on-ai

roi planning seo SEM Industry

shared by Rob Laporte on 07 Jul 22 - No Cached
  • a more reliable source when it comes to understanding where the Mountain View giant is aiming at its strategy is their Think with Google website
Rob Laporte

Is Google Dying? Or Did the Web Grow Up? - The Atlantic - 0 views

www.theatlantic.com/...661325

seo roi planning SEM Industry

shared by Rob Laporte on 06 Jul 22 - No Cached
  • Search google dying on Twitter or Reddit and you can see people grousing about it going back to the mid 2010s. Lately, though, the criticisms have grown louder.
  • a PR response from Google’s Search liaison, Danny Sullivan, refuting one of Brereton’s claims. “You said in the post that quotes don’t give exact matches. They really do. Honest,” Sullivan wrote in a series of tweets.
  • Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.
  • ...2 more annotations...
  • In 2020, the company made $147 billion in revenue off ads alone, which is roughly 80 percent of its total revenue
  • Google could use such technology to continue to lead people away from their intended searches and toward its own products and paid ads with greater frequency. Or, less deviously, it could simply gently algorithmically nudge people in unexpected directions. Imagine all the life decisions that you make in a given year based on information you process after Googling. This means that the stakes of Google’s AI interpreting a searcher’s intent are high.
Rob Laporte

FAQ: All About The New Google "Hummingbird" Algorithm - 0 views

searchengineland.com/google-hummingbird-172816

seo

shared by Rob Laporte on 07 Oct 13 - No Cached
  • Rob Laporte on 07 Oct 13
     
    The Coming "Entity Search" Revolution
Rob Laporte

Yahoo Issues Search 'Weather Report' - 0 views

searchengineland.com/earch-weather-report-15095.php

seo

shared by Rob Laporte on 15 Oct 08 - Cached
  • Oct 14, 2008 at 2:19pm Eastern by Matt McGee Yahoo Issues Search ‘Weather Report’ Yahoo has announced another search index update this morning: “We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days and expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.” Yahoo seems to be issuing these notices about once a month of late. A look at their Weather Report blog category shows announcements just about once a month. “Yahoo Dance,” anyone?
Rob Laporte

Myths and Truths About Google GrayBar PR - 0 views

www.searchenginejournal.com/...7847

roi planning

shared by Rob Laporte on 29 Oct 08 - Cached
  • 2 opposing opinions on Graybar PR expressed: TBPR (and consequently Graybar PR) is just broken (as well as Google back link operator). OR: Both Toolbar PR and Back link operator are not broken but “de-SEO-usefulised“. Google uses them for disinformation. Graybar PR plays the role of a warning: the message might be that the page has been algorithmically flagged as looking like the kind of page that might be selling links. If this is the message, it would be directed both to the potential link buyer (to fuzz up what the TBPR of the page is) and to the potential link seller (as a note that Google is watching this page). Graybar PR might also mean the page was dropped out of index (or just not indexed yet) or penalized for infringing the guidelines. Graybar PR facts: FACT: gray PR is not the same as PR 0 (zero); FACT: graybar PR can mean the site is new and has not yet been into PR update; FACT: gray PR doesn’t directly mean the site is penalized or is deindexed; FACT: gray PR can be a signal of improper behavior (more checks are needed to make sure your OK / not OK); FACT: Toolbar PR can change and even become gray with no impact on performance; FACT: if gray PR did not effect other aspects of your site web life (rankings, number of indexed pages, etc), that might be a glitch inherent in the bar (wait a bit and see; or try to open the page in other browsers). Another possible signal of a glitch is that TBPR goes gray without waiting for the next PR update.
Rob Laporte

Google; You can put 50 words in your title tag, we'll read it | Hobo - 0 views

www.hobo-web.co.uk/...in-your-title-tag-well-read-it

algorithms seo

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Google; You can put 50 words in your title tag, we'll read it Blurb by Shaun Anderson Note - This is a test, testing Title Tags in Google. Consider also Google Title Tag Best Practice. We recently tested "how many keywords will Google read in the title tag / element?" using our simple seo mythbuster test (number 2 in the series). And here's the results, which are quite surprising. First - here's the test title tag we tried to get Google to swallow. And it did. All of it. Even though it was a bit spammy; HoboA HoboB HoboC HoboD HoboE HoboF HoboG HoboH HoboI HoboJ HoboK HoboL HoboM HoboN HoboO HoboP HoboQ HoboR HoboS HoboT HoboU HoboV HoboW HoboX HoboY Hob10 Hob20 Hob30 Hob40 Hob50 Hob60 Hob70 Hob80 Hob90 Hob11 Hob12 Hob13 Hob14 Hob15 Hob16 Hob17 Hob18 Hob19 Hob1a Hob1b Hob1c Hob1d Hob1e Hob1f Hob1g Hob1h Using a keyword search - hoboA Hob1h - we were surprised to see Google returned our page. We also tested it using - Hob1g Hob1h - the keywords right at the end of the title - and again our page was returned. So that's 51 words, and 255 characters without spaces, 305 characters with spaces, at least! It seems clear Google will read just about anything these days! ************** Update: Qwerty pointed out an interesting fact about the intitle: site operator in Google. Google results with the intitle: command…..results as expected. But next in the sequence returns the following, unexpected result….. Google results with the intitle: command So what does this tell us? Google seems to stop at the 12th word on this page at least when returning results using the intitle: site operator. Another interesting observation. Thanks Qwerty. ************** We're obviously not sure what benefit a title tag with this many keywords in it has for your page, in terms of keyword density / dilution, and "clickability" in the search engine results pages (serps). 50+ words is certainly not best practice! When creating your title tag bear in
Rob Laporte

Google Rolling Out "SearchWiki"? Move Results Up, Hide Them Or Suggest Your Own - 0 views

searchengineland.com/-or-suggest-your-own-15292.php

seo algorithms

shared by Rob Laporte on 29 Oct 08 - Cached
Rob Laporte

Google Sitelinks - What Sitelinks Are and How They Work - 0 views

www.onlinemarketer.co.nz/what-are-google-sitelinks

seo

shared by Rob Laporte on 29 Mar 10 - Cached
  • What are Google Sitelinks? Google Sitelinks are displayed in Google search results and are meant to help users navigate your website. Google systems analyze the link structure of your website to find shortcuts that will save users time and allow them to quickly find the information. Sitelinks are completely automated by Google’s algorithm. In short, Google Sitelinks are shortcuts to your main pages from the search result pages. When do Google Sitelinks show? Google only shows Sitelinks for results when they think they’ll be useful to the user. If the structure of your website doesn’t allow Google spider to find good Sitelinks, or they don’t think the Sitelinks for your site are relevant for the user’s query, they won’t show them. Although there are no certain answers to this question from Google, the following factors seem to influence whether Google displays Sitelinks or not: Your site must have a stable no.1 ranking for the search query. So Sitelinks show up most often for searches on brand names. Your site must be old enough. It seems that websites under 2 years old don’t get Sitelinks The number of searches - it seems that the search keywords aren’t searched often enough don’t get Sitelinks The number of clicks - it seems that your site has to get many clicks for the searched keywords It seems that Sitelinks don’t show to search queries consisting of two or more keywords The number of links - links are important everywhere in the SEO world, aren’t they? The inbound links with the relevant anchor text seems to influence the chance of getting Sitelinks How can we get Sitelinks for our website? If you can meet the above mentioned criteria, you’ll have a big chance to get Sitelinks shown for your site. But you can also improve the structure of your website to increase the possibility and quality of your Sitelinks. Google seems to use the first level links on a website for the Sitelinks, so make sure all your important links are on the homepage. The links should be text links or image links with an IMG ALT attribute. JavaScript or Flash links are not considered for Sitelinks. Also, it seems that Google likes links that appear at the top of a webpage. So try to put your important links at the top of the HTML code and then re-position using CSS. Overall, build your website following SEO best practices and rank no.1 for your most important keywords will ensure the Sitelinks appearances and help users to navigate your website.
Rob Laporte

Why Google's Panda Algorithm Update Dropped Sites #SEWatch - 0 views

blog.searchenginewatch.com/110304-095114

seo

shared by Rob Laporte on 04 Mar 11 - No Cached
  • Rob Laporte on 04 Mar 11
     
    Suite 101
Rob Laporte

Search Force SEM Platform Now Supports Image Ads - MarketingVOX - 0 views

www.marketingvox.com/-now-supports-image-ads-044738

ppc

shared by Rob Laporte on 11 Aug 09 - Cached
  • Search Force SEM Platform Now Supports Image Ads SearchForce, a company whose platform consolidates bid optimization, campaign management and reporting, has incorporated support for content-rich image ads. The company claims it is the first search engine marketing and bid optimization firm to do so. Users can now decide the specific placement of image ads within Google's AdWords network. They can also optimize bids, track conversions and view reporting on them. According to SearchForce, image ads remain lamentably little-used because of lack of visibility, awareness about location of placement, and the inability to clearly associate ROI to spend. Apart from the support of image ads, its platform also enables users to segment keywords by performance and automate multiple programs. In May, the company launched a new profit algorithm that enables clients to quickly adjust bids based on quality, seasonality and day of the week patterns. A recent Hitwise report found that, while marketing dollars are increasingly moving online, search advertising has taken a blow as a result of the recession.
Rob Laporte

Google Changes Course on Nofollow - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3633972

seo site code & design

shared by Rob Laporte on 05 Jun 09 - Cached
  • This week at the SMX Advanced conference in Seattle, Cutts joined the discussion around nofollow during the duplicate content session. According to Outspoken Media's Lisa Barone: A debate broke out mid-session when Matt Cutts got involved about whether or not nofollow is still effective. Of course, as soon as it got hot, all search representatives got very tight lipped about who said what and what they really meant. As far as I could, Matt Cutts did NOT say that they ignore nofollow, but he DID hint that it is less effective today than it used to be. Later, Cutts addressed the issue again in his You&A keynote. When asked about PageRank sculpting, Cutts said that it will still work, but not as well. Basically, using nofollow will still prevent PageRank from passing from the linking page through the nofollowed link. But that PageRank is no longer "saved" to be used by other links on the page. It just "evaporates," according to Cutts. Rand Fishkin at SEOmoz has some visual aids to help describe the process. This change mainly affects those SEOs that have tried to optimize their pages using the nofollow tag for PageRank sculpting. It's safe to say that most site owners have no idea what PageRank sculpting is, which is probable a good thing, since it can quite easily be done wrong and cause more problems than it solves.
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