2. Use “how-to” structured data
Google has recently added the opportunity to properly mark up how-to content that lets you appear in rich results on Search and Google Assistant. Using HowTo structured data can distinctly tell Google that your content is related to a how-to and reaches the right users.
The best thing about implementing HowTo structured data is the ability to get users through a gang of steps to finish a task successfully. Moreover, you can also feature text, images, and video. If you want to focus on the how-to on the page, HowTo structured data can help you add value to your content.
Here’s how it looks like in the search:
To find out more about adding the markup to web pages that have step-by-step directions on, you can visit the developer docs for Google Search and a “how-to” action with markup for Google Assistant. Notice that you don’t need to create a separate web page to implement this structured data. You can do it without a page.
Once Google marks up your page, you can visit a new enhancement report in the Search Console to track all issues, warnings, and errors related to your how-to pages.