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jack_fox

BruceClay - Why Safe Browsing Matters to Your Website, Visitors and Rankings - 0 views

  • In 2019 alone, 60% of all CMS applications were found to be out of date at the point of infection, making outdated components and core CMS files the leading causes of today’s website hacks.
jack_fox

How Many Leads Does Google My Business (GMB) Drive? - Sterling Sky Inc - 0 views

  • In general, the number of leads from Google My Business has increased substantially over the last few years
  • The good news is that although the number will be off, the general trend according to GMB insights should match the trend in reality. 
jack_fox

15 tips for getting the most out of Google Trends - 0 views

  • We recommend choosing “topic” when possible. Topics are language agnostic and account for spelling variations (and mistakes!), as well as multiple names for the same thing.
  • You can compare up to five topics or search terms, and for each one, you can specify the geography.
jack_fox

Google Search Console Insights behind the curtains - 0 views

  • The New content card shows pages in your site that got their first pageviews in the last 28 days.
  • If we didn't report your new content, it doesn't mean that it has no GA traffic or that it isn't indexed.
  • Trending x%: represents a comparison between the last 28 days and the previous performance. This badge is only shown when the trend is significantly greater than the general site trend.
jack_fox

Google Search Console overcounted mobile page experience data since June 29th - 0 views

  • For the last four months, Google has been miscounting the mobile page experience data in the Google Search Console reports. This impacted both the performance report and the page experience report in Google Search Console. The issue persisted from June 29th through November 1st
jack_fox

Four new personas are changing how marketers reach and relate to customers, according t... - 0 views

  • The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.
  • Luxury shoppers “value quality and seek ways to make everyday items more luxurious,
  • “Their preference for luxury extends into expecting the same seamless, personalized shopping experience in online service as they would receive in-store.” They’re also thorough, conducting extensive research and using multiple queries to find brands that meet their standards.
  • ...2 more annotations...
  • Empowered activists. This audience votes with their wallet, purchasing primarily from brands that align with their ethics and values, which might include stances on the environment, diversity and/or small business brands.
  • “Self-Care Enthusiasts are masters at switching between work and life during the day,” Worley said, “Because of this, they expect to get information quickly and to have a seamless digital experience across multiple devices.” They’re often searching for fitness ideas, diet tips, ways to manage their professional and personal lives and leisure activities in their hybrid work-life reality.
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