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Our financial client created COVID landing pages for both personal and business accounts. This client saw a 95% increase in organic goal completions from February to March. There was also a 97% increase in organic goal completions YoY. Google posts that focused on coronavirus-related services and products have also performed well.

Figure out the best method for earning reviews. Test email, texting, and in-person requests from your team, physical cards with a bit.ly link, etc. Test each one for a few months, then switch to a different method. Test until you find the method that works best for your customers.  The other thing that really needs to be considered is how to get customers to write about the specific services they used when working with your company. Little prompts or questions that they could answer when you reach out will help customers write better reviews.

Home Services

Providing relevant and credible information is Google's responsibility

Users don't just want quick facts, they want to really understand the information

Google will be expanding "About This Source" to include more information about the brand, including *what the site says about itself,* *what others say about the brand,* and any information that Google feels is missing

Google is working to expand its notions of YMYL content to include various identities, socioeconomic conditions, and more

added a large number of “detailed, trustworthy, positive” reviews can be evidence of a good reputation whereas before, Google only mentioned the number of positive reviews

for individual authors and content creators, biographical information articles can be a good source of reputation information

In almost all cases, Google is able to recognize that the two sets of structured data relate to the same product. They will simply use the most correct and complete version of the product in their data analysis and ignore the others.

It doesn’t help that Google is very vague with structured data and how it works.

if a set of structured data has an error Google will flat out ignore that entire set of data for this process

if you have three sets of duplicated Product data but two have errors, only that error-free set will be used. Even if those other two are more complete

Sub-topics + intents + tasks

Your page is NOT ranked independently 218. Your page is judged for the ‘added value / diversity’ it can bring to a mix of results ALREADY deemed relevant

Since meeting the needs of under-specified queries requires broad coverage 223. You will be judged on “How many of the intents of this under- specified query do you meet?”

Here Google is providing direct and clear advice that if you want your videos to perform better in Google Search, then give that video its own dedicated landing page, with prominent placement on that page. It probably also makes sense to add the video title, description and even the transcript of the video on that page.

Google said “it’s fine to include the same video on both a dedicated page and its original page alongside other information, like a news article or a product detail page.” But you should also look for a way to place this video on its own dedicated page.

Mueller next reassured the publisher (as he has many other times) that the disavow tool doesn’t need to be used for random links that are discovered.

this particular case, where you’re saying you submitted a disavow file and then the ranking dropped or the visibility dropped, especially a few days later, I would assume that that is not related.

this is a process that happens incrementally over a period of time where I would expect it would have an effect over the course of… I don’t know… maybe three, four, five, six months …kind of step by step going in that direction.

That’s until Google started serving search results based on the searcher’s location, regardless of the domain’s TLD extension at the end of 2017.

1. Add a ‘&near=cityname’ Parameter to Your Google URL

2. Use the Google Ads Preview Tool

“make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).”

It can show in the knowledge panel, maybe top stories and other areas

Technical tasks such as marking up with structured data will become more and more obsolete since Google needs less and less structured information for understanding via natural language processing.

The content and links remain the most important influencing factors. Links are joined by other important factors that underpin authority. Co-occurrences in search queries and content (text, video, audio and images) are important trust and authority signals

content marketing along the customer journey