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Rob Laporte

How to Optimize Your Content for Google's Featured Snippet Box - 0 views

blog.hubspot.com/...how-to-featured-snippet-box

seo roi planning site code & design

shared by Rob Laporte on 16 May 17 - No Cached
  • Rob Laporte on 16 May 17
     
    "So, for keywords that we rank #1 for on page one in Google SERPs, we only appear in the Featured Snippet 18% of the time. Contrastingly, we appear in the Featured Snippet 28% of the time when we rank #5."
Rob Laporte

Local Search Tools For the SMB and Professional | Understanding Google Maps & Local Search - 0 views

blumenthals.com/...s-for-the-smb-and-professional

sem & other tools local & mobile marketing

shared by Rob Laporte on 11 Feb 11 - No Cached
  • Rob Laporte on 11 Feb 11
     
    Local Search Tools For the SMB and Professional Category: Local Search - Mike - 6:00 am I have been using two "new" local search tools of late and have been impressed with both of them. The Local Search Toolkit from seOverflow has recently been released from beta and upgraded to work with the many changes that occurred recently in Google Places. The tool provides competitive information for a range of information for the top 7 listings in a given geo search. It will provide both URLs and totals for each of the following: Site Title Tag, Categories, Citations, Reviews , Number of Photos, Number of Videos, whether the listing is Owner Verified and the listings Distance to City Center. It's free and provides a wealth of information. It's useful for determining which reviews sites are most prevalent in which industries and which citations sources are the most prominent. Another tool that I often use is the Whitespark Local Citation Finder. The free version has been around for a while and is also useful in finding citations for either keyword phrases, your own site or those of a competitor. They just released the Local Citation Finder Pro version. The Pro Version is $20/mo and normally I do not write about products that charge a fee but it has a new feature that I am finding incredibly useful (they provided me with a free subscription). Local Citations Pro now offers the ability compare the specific citations between any number of  searches and or business listings. So for example you can examine your business listing and the citations for the listing that is tops in your category and against the citations for a series of search pharse. The information is offered up both visually and via a spread sheet file: Pro users also get these other features: Compare Citations Easily determine which citations your competitors have that you're missing. Sort by Value Sort your results by SEOmoz Domain Authority and Majestic SEO ACRank. Get Results in Minutes
Rob Laporte

Google officially throttling Keyword Planner data for low spending AdWords accounts - S... - 0 views

searchengineland.com/ending-adwords-accounts-255795

roi planning sem & other tools

shared by Rob Laporte on 04 Apr 18 - No Cached
  • Rob Laporte on 04 Apr 18
     
    "AdWords post"
jack_fox

Goodbye, AdWords. Hello Google Ads | WordStream - 0 views

www.wordstream.com/...google-ads

ppc

shared by jack_fox on 13 Oct 18 - No Cached
  • Fast? Totally. But that doesn’t mean it understands the ins and outs of your business, and that’s a problem.
  • If you’re only spending a few hundred dollars a month on advertising, Smart Campaigns might be a decent option for you
  • you can expect day-to-day campaign operation to remain more or less the same. In effect, Google has streamlined its ad and marketing experience.
  • ...1 more annotation...
  • any paid and organic initiatives that previously hinged on the keyword “adwords” or ancillary keywords related to it will need to be tweaked.
jack_fox

What do the symbols mean in Google's Map Pack and Local Finder? - Search Engine Land - 0 views

searchengineland.com/p-pack-and-local-finder-314295

seo local & mobile marketing

shared by jack_fox on 01 Apr 19 - No Cached
  • it is useful to encourage your customers to mention the service or product they experienced when publishing a review. This will allow the review data to be extracted for important keywords on your listing. It is, however, important to ensure your reviews come across as natural as possible, as not come across as spammy.
  • Effectively optimizing the content on your website for different keyword variations is important for triggering this feature. If Googlebot is unable to access this content, then it’s likely that this feature will not work. Likewise, it’s important to have a really solid internal linking structure so Google knows which pages on your website are associated with that particular Local Panel.
  • The content from a Google Post can be extracted even after seven days has passed and the Post is no longer appearing as active on a listing
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  • Currently, using the features mentioned in this article will not directly assist with higher rankings.
Rob Laporte

The Real Impact of Mobile-First Indexing & The Importance of Fraggles - Moz - 0 views

moz.com/...the-importance-of-fraggles

seo roi planning

shared by Rob Laporte on 21 Jul 19 - No Cached
  • We have also recently discovered that Google has begun to index URLs with a # jump-link, after years of not doing so, and is reporting on them separately from the primary URL in Search Console. As you can see below from our data, they aren't getting a lot of clicks, but they are getting impressions. This is likely because of the low average position. 
  • Start to think of GMB as a social network or newsletter — any assets that are shared on Facebook or Twitter can also be shared on Google Posts, or at least uploaded to the GMB account.
  • You should also investigate the current Knowledge Graph entries that are related to your industry, and work to become associated with recognized companies or entities in that industry. This could be from links or citations on the entity websites, but it can also include being linked by third-party lists that give industry-specific advice and recommendations, such as being listed among the top competitors in your industry ("Best Plumbers in Denver," "Best Shoe Deals on the Web," or "Top 15 Best Reality TV Shows"). Links from these posts also help but are not required — especially if you can get your company name on enough lists with the other top players. Verify that any links or citations from authoritative third-party sites like Wikipedia, Better Business Bureau, industry directories, and lists are all pointing to live, active, relevant pages on the site, and not going through a 301 redirect. While this is just speculation and not a proven SEO strategy, you might also want to make sure that your domain is correctly classified in Google’s records by checking the industries that it is associated with. You can do so in Google’s MarketFinder tool. Make updates or recommend new categories as necessary. Then, look into the filters and relationships that are given as part of Knowledge Graph entries and make sure you are using the topic and filter words as keywords on your site.
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  • The biggest problem for SEOs is the missing organic traffic, but it is also the fact that current methods of tracking organic results generally don’t show whether things like Knowledge Graph, Featured Snippets, PAA, Found on the Web, or other types of results are appearing at the top of the query or somewhere above your organic result. Position one in organic results is not what it used to be, nor is anything below it, so you can’t expect those rankings to drive the same traffic. If Google is going to be lifting and representing everyone’s content, the traffic will never arrive at the site and SEOs won’t know if their efforts are still returning the same monetary value. This problem is especially poignant for publishers, who have only been able to sell advertising on their websites based on the expected traffic that the website could drive. The other thing to remember is that results differ — especially on mobile, which varies from device to device (generally based on screen size) but also can vary based on the phone IOS. They can also change significantly based on the location or the language settings of the phone, and they definitely do not always match with desktop results for the same query. Most SEO’s don't know much about the reality of their mobile search results because most SEO reporting tools still focus heavily on desktop results, even though Google has switched to Mobile-First.  As well, SEO tools generally only report on rankings from one location — the location of their servers — rather than being able to test from different locations. 
  • The only thing that good SEO’s can do to address this problem is to use tools like the MobileMoxie SERP Test to check what rankings look like on top keywords from all the locations where their users may be searching. While the free tool only provides results with one location at a time, subscribers can test search results in multiple locations, based on a service-area radius or based on an uploaded CSV of addresses. The tool has integrations with Google Sheets, and a connector with Data Studio, to help with SEO reporting, but APIs are also available, for deeper integrations in content editing tools, dashboards and for use within other SEO tools.
  • Fraggles and Fraggled indexing re-frames the switch to Mobile-First Indexing, which means that SEOs and SEO tool companies need to start thinking mobile-first — i.e. the portability of their information. While it is likely that pages and domains still carry strong ranking signals, the changes in the SERP all seem to focus less on entire pages, and more on pieces of pages, similar to the ones surfaced in Featured Snippets, PAAs, and some Related Searches. If Google focuses more on windowing content and being an "answer engine" instead of a "search engine," then this fits well with their stated identity, and their desire to build a more efficient, sustainable, international engine.
Rob Laporte

We Analyzed 5 Million Google Search Results. Here's What We Learned About Organic CTR - 0 views

backlinko.com/google-ctr-stats

seo Statistics

shared by Rob Laporte on 13 Sep 19 - No Cached
  • Here is a Summary of Our Key Findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference. 5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. 6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range. 7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword. 8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words. 9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%. 10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description. I have detailed data and information of our analysis below.
jack_fox

New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins - Moz - 0 views

moz.com/...image-seo-opportunities

seo site code & design

shared by jack_fox on 25 Sep 19 - No Cached
  • Including images in your blog posts related to these hunting keywords with images containing camo gear likely gives you improved likelihood of having one of your images included in top ranking image results.
  • By investigating trends in labels across your keywords, you can gain many interesting insights into the images most likely to rank for your particular niche.
  • Google sometimes ranks YouTube video thumbnails in image search results
jack_fox

7 Secrets of Professional SEO Article Writers - 0 views

www.contentfac.com/ts-of-professional-seo-writers

seo

shared by jack_fox on 03 Apr 20 - No Cached
  • Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.
jack_fox

Google Advanced Search Operators for Competitive Content Research - Moz - 0 views

moz.com/...ogle-advanced-search-operators

seo SEM & other tools

shared by jack_fox on 11 May 21 - No Cached
  • By pairing your target keywords with the [site:] operator, you can search for matching content only on your own site.
  • when you need to specifically focus on a sub-folder, just add that sub-folder to the [site:] operator.
  • Find all competing pages (-site:)
  • ...5 more annotations...
  • Explore key competitors (site: OR site:)
  • Explore related content #1 (-“phrase”)long tail seo -"long tail seo"
  • Even if you’ve turned these up in your initial keyword research, this combination of Google search operators gives you a quick way to cover a lot of variants and potentially relevant content.
  • While the results will overlap with the previous trick, you can sometimes turn up some interesting side discussions and related topics.
  • Some operators can’t be used in combination (or at least the results are highly suspicious), so always gut-check what you see.
jack_fox

Meta Description Tag [2019 SEO] - Moz - 0 views

moz.com/...meta-description

seo

shared by jack_fox on 27 May 19 - No Cached
  • One way to combat duplicate meta descriptions is to implement a dynamic and programmatic way to create unique meta descriptions for automated pages. If possible, though, there's no substitute for an original description that you write for each page.
  • If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms.If the page is targeting long-tail traffic (three or more keywords), it can sometimes be wiser to let the engines populate a meta description themselves. The reason is simple: When search engines pull together a meta description, they always display the keywords and surrounding phrases that the user has searched for.
  • One caveat to intentionally omitting meta description tags:  Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as the description that appears when the page is shared on their sites. Without the meta description tag, social sharing sites may just use the first text they can find.
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