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t’s possible to estimate how much traffic you’ll lose or gain from Google SGE. We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet.

In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. There is large variance inside our sample, with some websites gaining as much as 219% in traffic while others are losing as much as 95%. See the results of the study.

t’s possible to optimize pages to appear in SGE snapshot carousels

Having tested ChatGPT, I have to agree that the fear of search being replaced with a chatbot is not unfounded

Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year.

Google has warned against using AI-generated content for years – although that guideline has softened in 2023. Now, Google cares less whether a human or AI writes your content, as long as your content is helpful to people and not created to manipulate the search results. 

For every $1 put into SEO today, organizations can find compounded benefits over time, resulting in greater ROI, Yu said.

55% of queries have more than 3 words 70% of queries have no exact keyword match 20% of queries in a given day have not been seen in the previous 90 days

Logged in vs. non-logged in When you’re logged in to KWT, you could get up to 1,000 queries. When you’re not logged in to KWT, you only get up to 100 queries

Google Suggest Keyword Tool uses Google Suggest, on top of a lot of other metrics.

Though the “site:” operator can teach you a lot about how Google indexes your website, there are some things that it doesn’t show you. For example, the “site:” operator doesn’t show you: What your SERP description will look like Which pages of your website are most important Often people see their search results from a “site:” operator and panic because the snippet or description that shows up underneath their URL is part of their navigation or something else that looks icky and not click-worthy. Don’t despair! The snippet that shows up when you use a “site:” operator query is rarely the same as the description that shows up for an actual keyword query. Perform some keyword searches yourself and you’ll see the difference. The other mistake people make is thinking that the order of the pages listed when you use the “site:” operator in the SERP shows the order of importance of those pages. While Google does tend to show the home page of a site before the other pages, the rest of the list isn’t sorted in any particular order of importance. So be careful about drawing any conclusions based on that.

You could use a number of tools to determine which advocates are the most influential. Some of the well-known ones are: Kred PeekYou Traackr MBlast PeerIndex Klout