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Did you add trust signals to your site? Authors to articles, author bios, links to professional social media accounts etc

Organic click share is dramatically lower on mobile devices yet SEO optimization remains critical.

Equally important is looking into appearing in other types of results, such as image search and YouTube

Don’t set up a review kiosk in your place of business to ask for reviews. A single IP address being shared amongst multiple reviews on a given platform can lead to those reviews being flagged and removed.

Don’t narrow your focus to a single platform. Diversity in where your business has reviews posted is insurance against reputation loss should something happen to your reviews on any one of the platforms.

When a customer is willing to share an email, follow up within a few days to ask them to write a review about their experience. Give them a choice of platforms so that they can pick their favorite.

Focusing too much or solely on organic will present long-term growth roadblocks as local organic real estate continues to disappear and become more volatile

A typical unified local SERP campaign will include: Optimized GMB listing

Online reputation strategy (responding to reviews is just as important as gaining new ones) Google Local Services Ads (if applicable) Geo-focused PPC strategy (see below – use PPC to supplement organic visibility) Retargeting (GDN, YouTube, social channels) Local link building (referral traffic is going to be the new DA) Aggregated reporting Citations and NAP consistency

Small ranking changes consistently happen when your re-run ranking reports in competitive industries.

like many of the Google My Business features, we found that the services menu has no impact on ranking.  Wondering which fields do have an impact?  See our articles on categories, the business name, reviews, & the website field.

The ranking is based on the physical location that Google thinks you are located in There is a major difference, as far as ranking goes, between what you think your address is (such as your mailing address) and what Google thinks your physical location is.

What you will see is that this business ranks amazing for explicit queries with “Lenexa” (their physical location) but ranks horribly for explicit searches with “Olathe” (mailing address and where they consider themselves to actually be located)

Implement a strategy to earn backlinks with anchors that mention the city name. Optimize your website, including your internal linking to make it clear to Google that you have a presence in that city. Move your business inside the border of the desired city (most impactful).

Our financial client created COVID landing pages for both personal and business accounts. This client saw a 95% increase in organic goal completions from February to March. There was also a 97% increase in organic goal completions YoY. Google posts that focused on coronavirus-related services and products have also performed well.

Figure out the best method for earning reviews. Test email, texting, and in-person requests from your team, physical cards with a bit.ly link, etc. Test each one for a few months, then switch to a different method. Test until you find the method that works best for your customers.  The other thing that really needs to be considered is how to get customers to write about the specific services they used when working with your company. Little prompts or questions that they could answer when you reach out will help customers write better reviews.

Home Services

Keywords in GMB landing page title

Quality / authority of inbound links to GMB landing page URL

Topical (Product / Service) keyword relevance across entire website