Review: LinksManager Reciprocal Links Service - 0 views
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Jennifer Williams on 02 Sep 08Link manager tool.
Begin downloading your backlinks from Search Console on a weekly basis and make it a habit.
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Google Zaps Another Link Network, 'Several Thousand' Link Sellers Hit - 0 views
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Cutts published a video
Building Your Own Link Profile Based on Google's Data - Go Fish Digital - 0 views
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Every now and then, Google rotates a small batch of links into your sample files. If you keep downloading them for long enough, you’ll start seeing a bigger picture of exactly what your link profile looks like.
Internal PageRank Optimization Strategies - Portent - 0 views
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On sites with hundreds of pagination pages, a blog post might rely on a pagination page that is 25 clicks away from the homepage for its only internal link. Category, tag, and author pages are effective ways to provide an alternative click path that is much shorter. So long as tag and category pages are well-formed and useful as navigation for users, they should be indexed.
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By carefully controlling which filters are indexable in a faceted navigation
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Estimating Internal PageRank With Screaming Frog Link Score
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"They have a guide to Link Score here"
What Is Link Score? - Screaming Frog - 0 views
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"Link Score Introduction"
Outranking Tough Competitors: My One-Year Study of a Google Local Finder - Moz - 0 views
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If you find a sluggish market, your client can become a winner with the right strategy.
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The higher a business appeared in the local finder, the more stable it tended to be throughout the year. The lower a business appeared in the local finder, the more erratic its position was as the year moved along.
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If either of these brands were your agency’s client, you would need to take Tansy’s wins column and build your strategy from it. Your strategy could include recommendations for: Primary category adjustment based on ranking goalsWebsite development and optimizationLink developmentPhotographyReview acquisition, including both numbers and recency, as well as review languageCustomer service improvements via owner responses and Q&A usage
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"If you find a sluggish market, your client can become a winner with the right strategy."
Are PPC Ads Now Counting in Google Organic Backlinks? - Search Engine Watch (SEW) - 0 views
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In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. My team recently noticed this in one of our client's Google Webmaster Tools accounts. They saw instances of backlink anchor text that we knew we weren't optimizing against (not requesting links with these keywords) and they seemed very promotional in nature. When we reviewed these links, we saw that they were coming from paid search efforts. They were the titles of the ads on both Overture/Yahoo Search Marketing and Google AdWords. Yet, Google Webmaster Tools was (and still is) showing these as anchor text of backlinks to the Web site.
Appropriate uses of nofollow tag -- popular pick - Crawling, indexing, and ranking | Go... - 0 views
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What are some appropriate ways to use the nofollow tag? One good example is the home page of expedia.com. If you visit that page, you'll see that the "Sign in" link is nofollow'ed. That's a great use of the tag: Googlebot isn't going to know how to sign into expedia.com, so why waste that PageRank on a page that wouldn't benefit users or convert any new visitors? Likewise, the "My itineraries" link on expedia.com is nofollow'ed as well. That's another page that wouldn't really convert well or have any use except for signed in users, so the nofollow on Expedia's home page means that Google won't crawl those specific links. Most webmasters don't need to worry about sculpting the flow of PageRank on their site, but if you want to try advanced things with nofollow to send less PageRank to copyright pages, terms of service, privacy pages, etc., that's your call.
Link Building Strategies - The Complete List - 0 views
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Rand Fishkin said
4 Google My Business Fields That Impact Ranking (and 3 That Don't) - Whiteboard Friday ... - 0 views
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think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.
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If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.
How We Increased a Client's Leads by 384% in Six Months by Focusing on One Topic Cluste... - 0 views
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After cross referencing with the monthly search volume for these questions, she added some of these as H3s within the guide to see how they would perform. They resulted in so much more traffic that she decided they warranted their own individual guides, hence the idea for the hub. This would mean we weren’t putting all of our eggs into one basket, and that we could also internally link all of them together for users wanting to read more. Users that are further down the marketing funnel don’t want to scroll down a huge guide to find the answer to their specific question, and we were certain that this would positively affect bounce rate. We therefore made sure that nine times out of 10, the H1 contained the question that was being answered.
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the content hub
Capital Letters (Pascal Casing) in URLs - Advantages and Disadvantages - 0 views
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I noticed CNN uses some capital letters and sometimes whole words in capital in their URL. Here is what I thought of the advantages and disadvantages and please feel free to share some more ideas. The advantages: # You make the word stand out # Some search engines might put more emphasis on those words The disadvantages: # It makes it more difficult for users to type in the URL or suggest the link via phone. # It may confuse users, making them think URL's like domains are not case sensitive at all. webing #:3652026 6:04 pm on May 16, 2008 (utc 0) i thought urls were not case sensitive? i just tried my domain name in capital letters and it redirected me to the non capital letters so i do think domains are not case sensitive. sorry if i'm completly wrong ^^. pageoneresults #:3652029 6:10 pm on May 16, 2008 (utc 0) You know, its funny you should start this topic. I was just getting ready to do a full blown topic on Pascal Casing and "visual" marketing advantages. I started a topic back in 2007 September here... Domain Names and Pascal Casing http://www.webmasterworld.com/domain_names/3457393.htm No, domain names are not case sensitive. These past 12 months I've been on a mission and changing everything to Pascal Casing when it comes to domain names. Its much easier to read and separate words and it just looks nicer. I've been experimenting with this and it works. Google AdWords is a great place to test the effectiveness of Pascal Casing. What's really cool is that you can literally change your hard coded references to Pascal Casing and when you hover over them, they show lower case. Its a browser feature I guess. I never gave it much thought until this past year when I started my changes. I've also gone one step further and use Pascal Casing in full addresses. We have a rewrite in place that forces lower case so we can do pretty much whatever we want with the URI and file naming. [edited by: pageoneresults at 6:11 pm (utc) on May 16, 2008] ted
Google Acknowledges rel="next" and "prev" link tags - Internet Marketing Company Blog |... - 0 views
Digital Marketing Insights - September 2019 - 0 views
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Investing in creating images and optimizing for image search may be one of the largest areas of potential that you have available.
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It is always best practice to provide Google more context, including how your site uses links and what kinds of endorsements you make with those links.
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