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Dale Webb

PageRank sculpting - 0 views

www.mattcutts.com/...pagerank-sculpting

seo link marketing usability & CRO

shared by Dale Webb on 17 Jun 09 - Cached
  • Dale Webb on 22 Jun 09
     
    first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike
Rob Laporte

SEO Tools Come To iPhone - 0 views

searchengineland.com/tools-come-to-iphone-15280.php

seo sem & other tools

shared by Rob Laporte on 29 Oct 08 - Cached
  • Oct 28, 2008 at 9:17am Eastern by Barry Schwartz    SEO Tools Come To iPhone I was waiting for the day someone would bring an SEO tool to the iPhone. Today is that day, Infindigm released a tool named proSEO - iPhone SEO Content Analyzer. You can download the tool on iTunes or on your iPhone. To see the tool on iTunes, use this link. It does cost $14.99 but it seems to have a nice feature set, including: Complete source code listing Listing of META keywords Listing of META description Listing of all META tags in the document Tag counts - this feature counts all the tags in a document to give clues about composition. Contents of the <title> tag. The body of text with tags removed Percentage of body words that are stop words (See Supported Languages Below). Stopwords are not counted by the search engines, so you can determine how effective your marketing copy is by knowing how much of what you’ve written will be ignored. The total word count of the document for words that are not determined to be numbers Phrase counting for phrases of length 1 to 5 words — this helps you determine repetitive phrases in the document The anchor tags in the document — and, specifically if there is an image in the link text. The inner HTML of of the tag. This is the same as the link text. All the image tags in the document The the text of the image “alt” attribute I wonder how popular this app will be. Even for SEOs, do they find themselves needing to analyze sites on the go? If so, would this tool be it?
Rob Laporte

A Simple (But Complete) Guide to Broken Link Building - 0 views

ahrefs.com/...broken-link-building

link marketing sem & other tools

shared by Rob Laporte on 11 Apr 18 - No Cached
  • Rob Laporte on 11 Apr 18
     
    "this one"
Rob Laporte

Google patent on related entities and what it means for SEO - Search Engine Land - 0 views

searchengineland.com/d-what-it-means-for-seo-295727

seo local & mobile marketing

shared by Rob Laporte on 12 Feb 19 - No Cached
  • When we searched for presidents, a carousel of presidents in chronological order was presented, and when we click an image, the context is carried with it, something that does not occur when we search a president in isolation.
  • an entity is not simply a person, place or thing but also its characteristics.
  • There are a few key ways that Google determines the relatedness of entities, but one key mechanism that comes up repeatedly is the co-occurrence of the entities in the same resources.
  • ...8 more annotations...
  • Alternatively, one can assume each entity appearing in the carousel would be there regardless of whether they occurred frequently or infrequently on the same page together.
  • One of the key mechanisms Google uses to determine which entity and relationship are the most important is the freshness (how recent are the co-relations we discussed above), as well as the click-through rate on related queries combined with what users type in after a query.
  • Authoritative sites, especially those related to a specific subject matter, are given a higher priority in determining the relationships between entities.
  • If you operate a hotel in New York City, and that hotel name is frequently referenced on pages with the entity “hotel,” the relationship between the brand and the word “hotel” will be strengthened.
  • Further, if the hotel also exists on pages optimized for “New York City,” that entity relationship will be reinforced whether there is an active link or not. Even if topically unrelated pages use the phrase “New York City” and the name of the hotel, the relevance score goes up.
  • Continuing with my hotel example, having said “hotel” on a page with competing brands would, by my logic, assist in boosting the strength of the relationship for “hotels.”But if the page is also about dining and activities in New York, the relationship may soften.There is no information I know of to suggest whether entity association is an on-and-off, relative-or-not scenario or whether the more entities referenced, the less any one is valued. This would make sense, and if that is the case, then pages with a focus would logically reinforce a specific entity association more than a general page.
  • the closer two terms appear on a page, the stronger the relationship association is.
  • Wikipedia uses nofollow attributes on its outbound links, yet those links pass a powerful signal.
jack_fox

The January 2020 Core Update: Affiliate Sites, Pet Health, Trust Issues and Spam likely... - 0 views

www.mariehaynes.com/january-2020-core-update

seo affiliate marketing

shared by jack_fox on 06 Feb 20 - No Cached
  • Affiliate sites that did not properly disclose their affiliate links may have been affected.Truly excellent content appears to have been rewarded.Several elements of trust, as outlined in the Quality Raters’ Guidelines (QRG) were possibly reassessed.
  • A lot of ultra-spammy content may have been deindexed.
  • we believe that if something is outlined in the QRG, it means that Google is either measuring this algorithmically, or they want to be able to measure it algorithmically.
  • ...2 more annotations...
  • some examples of things that we noticed on affiliate sites that saw improvements in overall keyword rankings with this update:Plain text to make it clear that the user is clicking on a link to take them to a sales page. Example: When I make this recipe, I love to use this blender which you can buy on Amazon.
  • Using an official widget from your affiliate partners.
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