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Rob Laporte

Link Building Strategies - The Complete List - 0 views

pointblankseo.com/link-building-strategies

link marketing

shared by Rob Laporte on 26 Apr 12 - No Cached
  • Rob Laporte on 26 Apr 12
     
    Rand Fishkin said
Rob Laporte

How Authorship (and Google+) Will Change Linkbuilding | SEOmoz - 0 views

www.seomoz.org/...ship-google-plus-link-building

social media link marketing sem & other tools

shared by Rob Laporte on 26 Apr 12 - No Cached
  • Rob Laporte on 26 Apr 12
     
    interactive version
jack_fox

The true impact of conversion rate optimization and why it matters to you - Marketing Land - 0 views

marketingland.com/d-why-it-matters-to-you-253346

usability & CRO

shared by jack_fox on 17 Dec 18 - No Cached
  • User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points
jack_fox

What's a CDP? Does your company need one? - Search Engine Land - 0 views

searchengineland.com/s-your-company-need-one-309305

SEM Industry

shared by jack_fox on 17 Dec 18 - No Cached
  • Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness.
jack_fox

What do the symbols mean in Google's Map Pack and Local Finder? - Search Engine Land - 0 views

searchengineland.com/p-pack-and-local-finder-314295

seo local & mobile marketing

shared by jack_fox on 01 Apr 19 - No Cached
  • it is useful to encourage your customers to mention the service or product they experienced when publishing a review. This will allow the review data to be extracted for important keywords on your listing. It is, however, important to ensure your reviews come across as natural as possible, as not come across as spammy.
  • Effectively optimizing the content on your website for different keyword variations is important for triggering this feature. If Googlebot is unable to access this content, then it’s likely that this feature will not work. Likewise, it’s important to have a really solid internal linking structure so Google knows which pages on your website are associated with that particular Local Panel.
  • The content from a Google Post can be extracted even after seven days has passed and the Post is no longer appearing as active on a listing
  • ...1 more annotation...
  • Currently, using the features mentioned in this article will not directly assist with higher rankings.
Rob Laporte

Embracing automation and maximizing SEO performance - Marketing Land - 0 views

marketingland.com/imizing-seo-performance-258116

seo

shared by Rob Laporte on 08 Mar 19 - No Cached
  • Automation is critical in making informed, data-driven decisions in a world in which the amount of data companies are attempting to manage is unprecedented.
  • Automation in your SEO and content process can create efficiencies and ease the burden of redundant tasks, but we’ve evolved so far past that (and quickly). Today, automation alone is not enough. SEOs must automate intelligently — not only to complete tasks but to analyze data and make decisions about which tasks to prioritize (and how to carry them out), as well.
  • Last year, research by BrightEdge (my company) revealed that 80-plus percent of queries return universal search results. Optimizing, structuring and marking up your content to show Google its relevance for queries of varying intents helps increase your visibility when and where it matters most.
  • Rob Laporte on 08 Mar 19
     
    "AI and automation"
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