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Rob Laporte

How Google SGE will impact your traffic - and 3 SGE recovery case studies - 0 views

searchengineland.com/e-recovery-case-studies-431430

roi planning sem tools SEM Industry seo

shared by Rob Laporte on 06 Sep 23 - No Cached
  • t’s possible to estimate how much traffic you’ll lose or gain from Google SGE. We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet.
  • In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. There is large variance inside our sample, with some websites gaining as much as 219% in traffic while others are losing as much as 95%. See the results of the study.
  • t’s possible to optimize pages to appear in SGE snapshot carousels
Rob Laporte

Understanding Google Maps & Yahoo Local Search | Developing Knowledge about Local Search - 0 views

blumenthals.com/blog

Statistics local & mobile marketing

shared by Rob Laporte on 21 Oct 08 - Cached
  • Rob Laporte on 21 Oct 08
     
    Google Maps: relative value of a OneBox vs top organic results Category: Google Maps (Google Local) - Mike - 5:50 am Steve Espinosa has some interesting preliminary research on the relative click thru rates of a #1 listing in the Local 10-Pack and a simultaneous #1 listing in organic. The organic listing showed 1.6x the click thru of the the Local 10 Pack listing. As it is preliminary research and only looked at click thru not call in or other measures of action, it is an important piece of research but doesn't speak to ultimate customer action. According to TMP's Local Search Usage Study : Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%). If one works out the combined math of the two studies (a not very reliable number I assure you), in the end the top local ranking would still provide more client contacts either via phone or in person than the organic ranking. At the end of the day, Steve's research can not be viewed as a reason to not focus on local but rather as a call to action on the organic side. I think he would agree that, in the excitement around local, you can't forget organic's power and that in an ideal world a business would use every tool available to them. However, many times, due to the nature of a business, a business may not be able to legitimately play in the Local space and their only recourse is to optimize their website for local phrases. Another interesting outcome of Steve's initial research was "the fact is that the majority of the users who got to the site via the natural link had resolution above 1024×768 and the majority of users who visited via the Onebox result had resoultion of 1024×768 or under." As Steve pointed out, this could be do the greater real estate visible to those with larger screens and thus greater visibility of organic listings above the fold. It could also, however, be
jack_fox

Case study: More content is not always better for ranking in Google - 0 views

searchengineland.com/r-for-ranking-in-google-348324

seo local & mobile marketing

shared by jack_fox on 12 May 21 - No Cached
  • Prior to working with us, the law firm had another company set up dozens of boilerplate service area pages targeting social security disability terms. Each page was focused on an individual city or service area but provided no real value to the users who visited those pages.
  • we made the decision to delete them all and redirect them to the main pages on the site that were about social security disability.  The result. Within weeks of doing this, my colleague Carrie Hill saw big increases in their local pack rankings for “social security disability attorney.”
  • In the case study example, it would have been better to add a few service area pages and determine if they perform well instead of adding 50 of these service area pages as a first step.  
Rob Laporte

Paid Search Beats SEO Conversion Rates? - Website Magazine - Website Magazine - 0 views

www.websitemagazine.com/...em-study-conversion-rates.aspx

statistics roi planning

shared by Rob Laporte on 05 May 09 - Cached
  • TEXT SIZE Advertisement <SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N5621.websitemagazine.com/B3286961.2;abr=!ie;sz=300x250;ord=[unique-string]?"> </SCRIPT> <NOSCRIPT> <a target='_blank' HREF="http://ads.websiteservices.com/adclick.php?bannerid=244&zoneid=14&source=&dest=http%3A%2F%2Fad.doubleclick.net%2Fjump%2FN5621.websitemagazine.com%2FB3286961.2%3Babr%3D%21ie4%3Babr%3D%21ie5%3Bsz%3D300x250%3Bord%3D%5Bunique-string%5D%3F&ismap="> <IMG SRC="http://ad.doubleclick.net/ad/N5621.websitemagazine.com/B3286961.2;abr=!ie4;abr=!ie5;sz=300x250;ord=[unique-string]?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here"></A> </NOSCRIPT> Advertisement Paid Search Beats SEO Conversion Rates? ShareThis In a statement that will surely have SEO's up in virtual arms, WebSideStory, a provider of digital marketing and analytics solutions, today announced the results of a  study that shows paid search has a nine percent edge in conversion rates over organic search. I can hear the furious typing of a million outraged SEO bloggers at this very minute. Via the news release, "In a study of leading business-to-consumer (B2C) e-commerce sites during the first eight months of this year, paid search -- keywords bought on a pay-per-click basis at search engines such as Google, Yahoo and MSN -- had a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites using the company's award-winning HBX Analytics technology. This compared to a conversion rate of 3.13 percent for organic search results, defined as non-paid or natural search engine listings, during the same January-to-August timeframe, according to the WebSideStory Index, a compilation of e-commerce, site search and global Internet user trends. The study analyzed more than 57 million search engine visits. Order conversions occurred during the same session. "For both paid and organic search, you have highly qualified traffic that converts far above the overall conversion rate of about 2 percent for most e-commerce sites," said Ali Behnam, Senior Digital Marketing Consultant for WebSideStory. "In the case of paid search, marketers have better control over the environment, including the message, the landing page and the ability to eliminate low-converting keywords."
jack_fox

e-Commerce SEO Case Study: The short and long-term ranking impact of removing long and ... - 0 views

www.gsqi.com/...ategory-description-case-study

seo

shared by jack_fox on 02 Sep 21 - No Cached
  • I’m not saying every site should nuke or replace their long descriptions and I’ll cover the various nuances in this post. But, I do think every site owner should review their category page content, understand what real users want to see, provide the best experience possible
  • removing 30% of the description content from the original implementation clearly didn’t hurt those pages long-term. Actually, the description content was better for users with more relevant information.
  • the site’s search visibility surge with the July 2021 core update. So, clearly those new, shorter category descriptions aren’t hurting the site or rankings for those pages.
  • ...2 more annotations...
  • Run some short-term testing of category description changes (just keep in mind this will only show the immediate impact rankings-wise
  • Do what’s best for your users and your site long-term based on the user study, your understanding of your niche, the short-term testing, etc.
Rob Laporte

Two Ways To Justify SEO In Uncertain Times - 0 views

searchengineland.com/in-uncertain-times-2-15153.php

seo statistics sem industry

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we
Rob Laporte

A Tweet's Effect On Rankings - An Unexpected Case Study | SEOmoz - 0 views

www.seomoz.org/...rankings-unexpected-case-study

seo social media

shared by Rob Laporte on 18 Feb 11 - No Cached
  • Rob Laporte on 18 Feb 11
     
    Some takeaways: A high quantity of tweets from "real" users on Twitter has a pretty substantial impact on rankings in the short term (take note sources seeking rankings during high search volume periods - holidays, news events, etc.) It appears likely that Google (and Bing) are using the concept they described in the interview on SELand of "Author Authority" to help weight the value of tweets (as we've seen that bot-repeated tweeting in similar quantities doesn't have this affect) There seems to be some long-term, nascent value carried by tweets in addition to the short-term effects. If this is consistently observed, expect a lot more SEO activity around engaging and incenting tweeting to key URLs. It's still unknown whether and how much the text of a tweet impacts the SERPs in a way similar to anchor text. That will be an excellent next test for us to observe.
Rob Laporte

Google Authorship and the Fast Track to Better Rankings: A Case Study - YouMoz - Moz - 0 views

moz.com/...o-better-rankings-a-case-study

seo social media site code & design

shared by Rob Laporte on 01 Aug 13 - No Cached
  • Rob Laporte on 01 Aug 13
     
    Google introduced Universal Analytics
Rob Laporte

Confusing Google: A rel="author" Case Study | SEOno - 0 views

seono.co.uk/...google-a-rel-author-case-study

seo social media site code & design

shared by Rob Laporte on 01 Aug 13 - No Cached
  • Rob Laporte on 01 Aug 13
     
    an epic guide on how to implement rel="author"
Rob Laporte

Can Cloudflare Actually Hurt Your Website's SEO? (Case Study) - 0 views

serverguy.com/...cloudflare-seo

seo site code & design SEM & other tools roi planning

shared by Rob Laporte on 15 Jul 19 - No Cached
  • Rob Laporte on 15 Jul 19
     
    "Cloudflare - Rankings destroyed in 36 hours"
jack_fox

The Power of "Is": A Featured Snippet Case Study - Moz - 0 views

moz.com/...is-featured-snippet-case-study

seo

shared by jack_fox on 09 Apr 20 - No Cached
  • it was easier for us to gain featured snippets from our blog or our glossary pages
  • “Is” seemed to be the big trigger word for winning featured snippets.
  • Our on-page copy would have the H2 with the keyword (e.g. What is Employee Orientation?) and then the paragraph copy would answer that question.
  • ...1 more annotation...
  • We were only able to grab featured snippets with new content that we created. Also, when we updated large amounts of content on a few pages that had featured snippets, we lost them. We made sure to not touch the sections of the page that the snippet was pulling from, but we still lost the snippet (some have come back, but some are still gone).
jack_fox

The May 2020 Google Core Update - 4 Case Studies That Emphasize The Complexity Of Broad... - 0 views

www.gsqi.com/...oogle-core-update-case-studies

seo

shared by jack_fox on 18 May 20 - No Cached
  • If you have been negatively impacted by a core update, you (mostly) cannot see recovery from that until another core update. In addition, you will only see recovery if you significantly improve the site over the long-term.
  • For example, rolling out big changes 2-3 weeks before a core update rolls out will typically not be reflected.
jack_fox

When and how to ask your clients for testimonials and case studies - Credo - 0 views

www.getcredo.com/-testimonials-and-case-studies

shared by jack_fox on 23 Jun 20 - No Cached
  • if you write it for them and ask them for their approval/edits, you can write that testimonial so that it speaks directly to the pain you just solved with your solution to that pain.
  • First, make the ask when they are happiest, right after you solved their problem. Second, make it as easy on them by offering to write it for them. Third, do it quickly while it is still top of mind for them to approve and so that you do not forget about it; Fourth, write the testimonial so that it maps to the pain you just solved for the customer.
  • jack_fox on 23 Jun 20
     
    "if you write it for them and ask them for their approval/edits, you can write that testimonial so that it speaks directly to the pain you just solved with your solution to that pain."
jack_fox

The real-world impact of keyword stuffing in Google My Business - 0 views

searchengineland.com/g-in-google-my-business-348509

local & mobile marketing

shared by jack_fox on 11 May 21 - No Cached
  • reporting 50 examples of keyword stuffing, and in that study, Google took action on 40% of them. Some businesses were given a soft suspension, and others were given a hard suspension.
  • once you get to a point where the entire market is adding descriptors to their name, the ranking power that the keywords provided will diminish. So now you are left with a branding mess and no ranking benefit. We are already seeing this happen in several markets. 
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