E-Book Sales Rise in Children's and Young Adult Categories - NYTimes.com - 28 views
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now that e-readers are cheaper and more plentiful, they have gone mass market, reaching consumers across age and demographic groups, and enticing some members of the younger generation to pick them up for the first time.
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Kids are drawn to the devices, and there’s a definite desire by parents to move books into this format,” Ms. Vila said. “Now you’re finding people who are saying: ‘Let’s use the platform. Let’s use it as a way for kids to learn.’
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I didn’t buy it until I knew that the teachers in middle school were allowing kids to read their books on their e-readers
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"Ever since the holidays, publishers have noticed that some unusual titles have spiked in e-book sales. The "Chronicles of Narnia" series. "Hush, Hush." The "Dork Diaries" series. At HarperCollins, for example, e-books made up 25 percent of all young-adult sales in January, up from about 6 percent a year before - a boom in sales that quickly got the attention of publishers there. " -
Interesting to read how children are now increasingly choosing to buy eBooks and a role for schools.