Johannesburg - Leading South African-based luxury safari group, andBEYOND, continues to roll out an innovative, multi pronged marketing programme to counter the effects of the global financial slump. Started in the last quarter of 2008, the programme has been aimed at the international travel trade, the international and local travel media, past guests and potential new guests. Initiatives include competitive offers, discounts to travel partners, a relaxation on trading terms, print advertising, a promotional digital campaign and increased PR activity.
“Luxury travel has tended to be somewhat more resistant to the effects of the crisis compared to other sectors, although not impervious,” commented Nicky Fitzgerald, Group Marketing Director